About Pantaloons

Pantaloons are one of India's "Most Trusted Retail Brands" (Brand Equity Survey
2019) andalso emerged as the Most Trusted Fashion Retail brand.
Pantaloons, a Division of ABFRL, is India's premier favorite Fast Fashion
destination amonglarge format stores.With 342 stores across 155+ towns,
Pantaloons caters to the fashion and lifestyle needs ofyoung inspirational Indian
consumers in a modern retail environment.
Pantaloons posted revenues of INR 2,164 crores in FY15-16, up by 17 percent
from the previous year. The company offers a wide range of brand offerings across
apparel and non-apparel categories and across varied price points.
Pantaloons offer a wide range of brands for men, women and kids with choices
across categories including western, ethnic wear, formal wear, party wear, and
accessories making it a one stop destination for all the fashion need.

Leading brands at Pantaloons

Pantaloons today retails over 200 licensed and international brands, including 24
exclusive in-house brands.
 The Pantaloons exclusive brand bouquet includes Rangmanch, Ajile, Honey,
Akkriti, Chalk, Annabelle, Trishaa, Alto Moda, Poppers, Chirpie Pie;
besides, it also features brands licensed on a long- term basis: Bare, Rig, SF
Jeans, Byford, JM Sports and Lombard.
 The company launched six new brands in FY'15, including Alto Moda, SF
Jeans, Byford, Poppers and Chirpie Pie.
 Pantaloons also hosts Madura F&L's brands such as Louis Philippe, Van
Heusen, Allen Solly, Peter England and People in menswear.
 It also retails partner brands such as John Miller, Celio, Spykar, Levis and
Lee Cooper in menswear; Jealous 21, 109*F, AND, Chemistry and KRAUS
in women's western wear; BIBA, Global Desi, and W in women's ethnic
wear; Barbie and Ginny&Jony in kidswear.

Pantaloons Online
 pantaloons.com is the official online store for Pantaloons in India. It is also
available on all other leading e-commerce portals.
 Pantaloons runs a multi-tier loyalty programme called Greencard. Greencard
is India’s most rewarding loyalty program and boasts of over 12 million
members.
About Ajile
Pantaloons sub brand Ajile offer a fashion forward range of the active wear which
easily transforms from fitness clothes to stylish casual outfits.These collection
created with the purpose of being worn during physical exercise, sports, or other
outdoor activities. Made using breathable cotton, poly cotton blends and polyester
fabrics, the range includes T shirts, tanks, leggings, track pants and jackets and
tracksuits for women and men.
Ajile product range :
 Top wear : collection for both men and women include Top , tanks and
t-shirt range spans over solids, trendy photo prints, slogans, printed
stripes and graphic prints. Well-designed jacket and sweatshirt for are
very handy in transitional weather and can be used for layering for cold
winters.
For women

Tank top Jacket T-shirt Sweatshirt

For men

T-shirt Sweattshirt Graphic t-shirt Jacket

 Bottom wear: Product for men and women include Shorts, leggiens,
track pant and joggers are a versatile piece of clothing and can be worn at
any occasion. The solid and printed leggings with accents of neon colours
are a sure enough reason to hit the gym and flaunt your new attire.

For women

Leggings Shorts Trackpant Jogger

For men

Trackpant Jogger Slimfit pant Shorts

Business Analyis : pantaloon
Pantaloon has created a well niche brand for itself. The company through constant
rollout of different formats is trying to capture the maximum of consumer’s wallet.
It has been able to target 75% of the consumer wallet.
Business Strategy

Pantaloons also pay attention to advertisements and other marketing tactics like
first mover advantage, organizing campaigns, events, and uses discount and points
tactics to attract customers along with vouchers or gifts.
 BUSINESS MODEL: PANTALOONS
KEY PARTNER VALUE POSITIONS KEY ACTIVITY
 Retail Partner brand  East fashion trend  Store Management
such as ( John Millier, following fashion items at  Brand Management
celio, Celio, Spyker, store.  Customer Service
Levies, and LOG*F)  Selling at economic price  Design &
 Shopping Center and high discount Manufacture (New
(GOOD LOCATION)  Comparable quality item are presented
 Joined Payback products weekly)
 More Comfortable  Logistics
(Europe’s most
environment  Innovative
successful multi-
partner loyalty Promotion
CUSTOMER SEGMENT  Operation
program)
 Price Consicious middle Management
 Trendsettr (Blogger,
and upper class customer
Celebrities)
(Student, Proffesional and
 Tied Up with snapdeal
Young families)
 Partnership with
 Young Working
flipkart Generation

KEY RESOURCE CUSTOMER RELATIONSHIP

 Human Resource  Provide special benefits of payback
 Manufacturing Unit green card
 Pantaloon Brand  Purchase advice (Acquisition &
 Efficient supply chain management Upselling)
 It infrastructure  Fashion Friday rate discount
 Instant discount for items
 Special invites to most happing
events.
 COST STRUCTURE
 Operation cost retail store in good
location.
 Marketing (Advertisement)
 Human Resource
 Production & Distribution
REVENUE STREAMS
 Direct sale of fashion item in-
store and online (Website)
 Partner brand fee
 Additional discount

CHANNEL/DISTRIBUTION
 Blogger
 Omni Channel
 Online Webstore
 Retail store
 Organizational strucutre
------------------------------

Pantaloons Key success factors in India:-

Strong understanding of the ‘retail’ segment and Expensive Shop Image

Pantaloon targeting the middle and lower middle income groups, which constitute
majority of the population in India.Company intends to provide quality products at
competitive prices.Company sells a vast range of merchandise acrossapparels and
accessories with 63,000 SKUs.
Company made outer look and feel of pantaloons is simple so that the middle class
people would come inside and shop.
The Retail Experiment – Multiple Formats, Multiple Brands
Pantaloon has experimented with multiple format possible in india and most of
experiment proven sucessful because they know what works and what doesn’t in
the Indian market.
Pantaloon has tied up with some of India’s most popular brands like Gini and Jony
to sell them at their stores. Rather than compete with existing popular brands the
company has decided to partner with them and leverage them  in the ambiguous
Indian market. These brands have achieved success and a loyal fan following;
Pantaloon’s move has brought in more indian customers then they could retain.
Pantaloons focuses on value fashion.
Most brands at Pantaloons have been developed in-house or sourced from a select
group of associate designers. These brands are not known beyond the country's
borders and at times, not even beyond those of a particular state or region. This is
what the industry labels, value fashion. The chain posted a 16 per cent growth in
sales in the first quarter of 2019 in indian market.
Strong and efficient supply chain management:
Pantaloon supply chainmanagement involves planning, merchandizing sourcing,
standardization, vendor management, production, logistics, quality control,
‘pilferage’ control replacement and replenishment. Pantaloon supply chain
management provides flexibility to adapt to changing patterns in consumer
behavior and Pantaloon ability to add value at various steps/levels.

Strong Customer Service

Pantaloons believes in providing good customer service. Highly educated people
with brilliant management skill and years of experience are part of it. These people
check feedbacks from their customers which help them improve the products.
These kinds of interactions help the brand maintain a good relationship with their
customers and handle any kind of queries.
 Strong and efficient logistics and distribution network:
Pantaloon distribution and logistics network comprises seven distribution centers
and have own fleet of 31 trucks, which helps us to transport and deliver products
in a cost and time efficient manner.
Effectively use information technology and experienced management
Company effectively use information technology systems to handle retail chain of
business.Pantaloon office processes are computerized which support procurement,
supply chain logistics, distribution centers management and storeoperations
including inventory management and billing.
Pantaloon also have a highly experienced and competent managementeam which
iscomplemented by a committed workforce. 
Money: The Ultimate Differentiator
Pantaloon’s competition is rich, very rich. While the competition may not have
made inroads into the Indian market as thoroughly as Pantaloon, it still has enough
money to compensate for this shortcoming.
Payback green loyality card
PAYBACK is India’s largest and one of Europe’s most successful multi-partner
loyalty programs. With PAYBACK, customers can shop, save and get
rewarded.This program enables consumers to collect millions of points across
online and offline partners – with just a single card.
In india pantaloon is most popular brand for middle and upper middle class familes.it
offer awide veritey of product of different affordable price and different qualities with
premium offer & discount for agegroup of 18-35 year. It is largest brand with men’s
waer,ladies wear and kid wear presence across 155+ citites in india.