Instagram

Instagram has more than 1 billion active monthly users. This platform offers an
incredible opportunity to communicate with potential leads interested in your products or services.
You can generate even more leads and grow your business by using Instagram Ads.

HOW MUCH DO INSTAGRAM ADS COST?

On average, Instagram advertising costs between $0.20 to $6.70, depending on the

bidding model.
 For CPC or cost-per-click, advertisers pay $0.20 to $2 per click.
 For CPM, or cost-per-impressions, advertisers pay $6.70 per 1000 impressions.
 For CPE, or cost-per-engagement, advertisers pay $0.01 to $0.05 per
engagement.

 The going rate for Instagram Ad post design can vary depending on your experience,
portfolio, and location. In general, you can expect to charge anywhere from $50-$200 per
post.

As you can see in the diagram above, women are much more active than men on Instagram.
This leads to higher CPCs for targeting female audiences. Age demographics, however, paint
quite a different picture.
Most Instagram users are under 50. Also, it highlights that the highest CPC age groups are
18-24, 25-34, and 35-44-year-olds.
For instance, ad costs for Instagram will likely rise during major events or holiday like Black
Friday, Thanksgiving, Labor Day, and Cyber Monday.
HOW IS THE COST OF INSTAGRAM ADS CALCULATED?
There are four main factors that decide how much you will pay:

 Bid amount: Your bid amount determines how much you spend on an Instagram ad
campaign. You have to decide how much you are willing to pay to get leads. The value of
your bid also affects how much you pay.
 Bid amount: Let’s say you only have $500 in your budget and your bid amount
is $2 per click, you get only 250 clicks on your ad. But, a $1,000 budget with a
$2 CPC gets you 500 clicks. Having a bid amount of $0.50 in the same scenario
would allow even more clicks with those two budget amounts.
 Relevance score: Your relevancy score is how relevant your ad is to Instagram
users who will see your ad.
 Estimated action rates: The rate is dependent on the probability of users acting on your ad.
These interactions include actions such as clicking and converting. Instagram wants to
promote ads they think users will engage with and connect with.

 Competition: If other people are bidding to target the same audience, this can
lead to a bidding war. Businesses will need to outbid each other to get the top
spot. This means that your CPC might go up trying to bid against competitors.
…….

There are a few additional factors:

 Holidays and events: More businesses are competing to achieve desirable leads that push
CPC upwards.

 Day of the week: Instagram users engage more on weekdays than on the weekends.

 Gender: Advertising to females ends up costing more than males.

 Target Market: It’s more expensive for B2B companies to run ads because Instagram has
fewer businesses than people.

How do Instagram ads work?

Instagram ads are paid content that appears in Instagram stories and news feeds.

The first indicator is the world “sponsored” that is under the company’s name.

The second indicator is the call-to-action (CTA) seen at the bottom of the post. Typically, these have
phrases like “shop now,” “learn more,” or “book now,” depending on the goal of the campaign.
How can you lower your Instagram ads cost?

When it comes to social media advertising, you want to do whatever you can to reduce advertising
costs.

 Use automatic bidding

 Use precise targeting

 Set goals

 Make relevant landing pages

 Test your ads

Which type of ads can I launch on Instagram?

1. Image ads

2. Reel ads

3. Carousel ads
 4. Collection ads

Story ads

1. Story ads
Story ads are the newest option for advertisers to reach
interested users. Considering that over 500 million Instagram
accounts use stories every day, it’s a great opportunity to
connect with people.

People take a look at business’s Instagram stories, too. In

fact, 33 percent of the most viewed Instagram stories are from
businesses. People want to hear from businesses through the
stories function, so having a paid ad wouldn’t seem out of place.
These Instagram stories make full use of the screen. If
someone sees your Instagram story ad, they will only see that
on their screen. It helps you get your audience to focus fully on
your ad.

Story ads are very effective for your audience. They engage
with them and check out your products. Although it’s a newer
feature, it has the power to drive valuable results for your
business.

………………………………………….

Image ads: These appear on Instagram as a sponsored post

between the other posts in the timeline.

Reel Ads - Reel ads appear in the stream between non-

sponsored posts. Maximum duration: 60 seconds.

Carousel Ads - Carousel ads are great ways to communicate a

story to your potential clients. In other words, they offer a more
creative medium to showcase your brand in a different
way than just still images can.

Story ads - Story ads consist of full-screen images or videos.

They include usernames, a photo or video, and a call-to-action.
Story ads have an extremely wide reach

……………………………………………………………………..

Delivered world’s biggest restaurant of Barcelos from Design conception to site

installation. A design of Portuguese heritage with a vintage flavour.
Well-lit interiors inviting people with a young heart who have a passion for food.
Customized walls portraying the story of Barcelos roots and sense of
belongingness to the brand.
Also, Comfort & Privacy seating for absolute exclusivity.
A design with a heart of Barcelos !!!
From Design conception to site installation, we want to see our community thrive in this brand-
new restaurant.

They really did put in a lot of thought and effort by incorporating important cultural symbols into
the design. The restaurant is decorated in an incredible style that gives it great character.

Interesting decorative flair, inviting people with a young heart who are passionate about food.

The Barcelos line features locations related to the brand's history, tradition, and sense of
belonging. Privacy and comfortable seating are features defining the culture of the restaurant plus
the brand's history.

………….

A design with a heart of Barcelos !!!

From Design conception to site installation, we want to see our community thrive in this very Peri-
Peri (licious) restaurant.

They really did put in a lot of thought and effort by incorporating important cultural symbols into
the design. The restaurant is decorated in an incredible style that gives it great character.

Interesting decorative flair, inviting people with a young heart who are passionate about food.

The Barcelos line features locations related to the brand's history, tradition, and sense of
belonging. Privacy and comfortable seating are features defining the culture of the restaurant plus
the brand's history.

………………………………………………………………………………………………………………………………………………………

Final

…………………………………………………..

A design with a heart of Barcelos!!!

From Design conception to site installation, we want to see our community thrive in this very
Peri-Peri (licious) restaurant.
They really did put in a lot of thought and effort by incorporating important cultural symbols
into the design. The restaurant is decorated in an incredible style that gives it great character.
Interesting decorative flair, inviting people with a young heart who are passionate about food.
The Barcelos line features locations related to the brand's history, tradition, and sense of
belonging. Privacy and comfortable seating are features defining the culture of the restaurant
plus the brand's history.
Explore: https://www.dartdesign.in/barcelos.php

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Delivered world’s biggest #restaurant of Barcelos from Design conception to site

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A design of #Portuguese #heritage with a #vintage flavour.
Well-lit #interiors inviting people with a young heart who have a passion for food.
Customized walls portraying the story of Barcelos roots and sense of
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Also, Comfort & Privacy seating for absolute exclusivity.

………………..
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