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The business model canvas Designed for: Designed by: Rocío Gutiérrez de Cabiedes

Key partners Key activities Value propositions Customer relationships Customer segments
Playmobil Nancy Barbie Marvel Lego
TV commercials Satisfy childhood wishes through Childhood Fun Kids
Fortnite Hot wheels Play-Doh
Children’s Day the purchase of parents Product safety Quality
Macys Variety Updated Babies
Advertisements
WHP Members earn $5 for every 125
Mobile app Biggest toy retailer
Claire´s points. Families
Web page
Kids “R” Promotional offers
Parties Toys”R”Us User experience
Babies “R” Dicounts and sales
eToys.com from Parent Co History
Today´s deals
Moose Toys
Save the Children
Key resources Channels
Geoffrey the Giraffe Instagram Youtube
Physical stores. Facebook Twiter
Brand&store estrategy Physical stores Mobile app
Roofstop solar panels. ToysRUS.com BabysRUS.com
Toysrus website, online store Gift cards In-store events
Product catalogues Mall spaces Shopping centers
1.600 retails outlets and distribu- “R” US Credit CARD
tion centers Tru Kids

Cost structure Revenue streams


Design Manufacturing Production Product sales
Warehouses Workers Physical stores Licensing fees.
Taxes Distribution Marketing Club members. Affiliates
Maintenance of its IT Online portals Advertising campaigns Payment gateways: Visa, mastercard, PayPal, cash

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