Examples of Different Promotion Tools are 5 factors

Advertising is Sales Promotion Public Sales Force Direct

one way comu. Relations Marketing
Print and broadcast Contests, games, sweep Press kits Sales Catalogs
ads presentations
Packaging-outer Stakes, lotteries Speeches Sales meetings Mailings
Packaging inserts Premiums and gifts Seminars Incentive Telemarketing
programs
Motion pictures Sampling Annual reports Samples Electronic shopping

Brochures and Fairs and trade shows Charitable Fairs and trade TV shopping
booklets donations shows
Posters and leaflets Exhibits Sponsorships Fax mail
Directories Demonstrations Publications E-mail
Reprints of ads Coupons at time of purchase Community Voice
relations
Billboards Rebates after u buy ask for u send Lobbying ‫جمعيه‬
to claim u discount to collect info ‫مصنعى اللبان‬

Display signs Low-interest financing Identity media

Point-of-purchase Entertainment Company
magazine
Displays Trade-in-allowances u can give Events
me old one and take new and pay
diff.
Audio-visual Continuity programs loyalty
material program like miles in air plan
Symbols and logos Tie-ins put two product together
not related to each other shoe and
socks and discount on one

Videotapes
Advertising – 5Ms Model

Mission,? what is objective

Message,
Media,
Money, and
Measurement.
 Advertising Objectives -
AIDA
Awareness/Attention
Interest, go to web site

Desire, get u think in product

Action is related to link between adv. And sales promo ask u

to act now ( one week promo.)

Advertising Objectives - AIDA
Public Relations

P = publications
E = events
N = news
C = community
I = identity media (mugs and pen have u name )(give away )

L = lobbying activity
S = social responsibility