MARKETINGPRESENTATION

MARKETING PRESENTATION
PROMOTIONMIX
PROMOTION MIX

ROHAN KUMAR SHARMA

MBA20B51
MBA MKT 2
 PROMOTION
PROMOTIONMIX
MIXUSED
USEDBY
BYHUL
HUL
ADVERTISING SALES PROMOTION PUBLIC RELATIONS PERSONAL SELLING DIRECT MARKETING
Print and broadcast ads Contests, games, Press kits Sales Presentations Catalogs
sweepstakes, lotteries
Packaging- outer Premiums & gifts Speeches Sales meetings Mailings
Packaging inserts Sampling Seminars Incentive programs Telemarketing
Motion Pictures Fairs & trade shows Annual reports Samples Electronic Shopping
Brochures & booklets Exhibits Charitable donations Fairs & trade shows TV Shopping
Posters & leaflets Demonstrations Sponsorships Fax mail
Directories Coupons Publications E-mail
Reprints of ads Rebates Community Relations Voice mail
Display signs Low-interest financing Lobbying
Point-of-purchase displays Entertainment Indentity Media
Audiovisual material Trade-in allowances Company magazine
Symbols & Logos Continuity programs Events
Tie-ins
 PROMOTION
PROMOTIONMIX
MIXOF
OFDOVE
DOVESOAP
SOAP
Dove has created its own unique brand identity created a wide range of products that stand apart from a large
crowd of beauty brands with a unique and effective marketing strategy. The company believes in manufacturing
quality products which are cleansing and feminine the characteristics women look for in a product. The goal of
the company is to build a positive self-esteem and also to inspire women and young girls to reach their
potential. The brand values of Dove are self-love, empowerment and beauty which it achieves by creating
campaigns such as the self-esteem project and the Real beauty campaigns.
 PROMOTION
PROMOTIONMIX
MIXOF
OFAXE
AXE
The product strategy and mix in Axe marketing strategy can be explained as follows:
Axe is one of the most popular deodorant and personal care brands in India. The primary focus of Axe has
always been to understand its customers’ needs and preferences which vary with the time and hence, Axe
always keeps coming up with different products range and varieties to tap the customers’ needs in the best
manner. The major product line in its marketing mix is Sprays and deodorants under which there are multiple
fragrances like Chocolate, Kilo, Hot Fever, Vice etc. Along with it, Axe is also expanding its product base and
coming up with new product lines which includes Axe Shower gels, Axe Hair stylers, Axe Shampoos etc. Along
with the product and its quality, Axe has also focused on the packaging of its products by making it
distinctive (metallic bottles of different shapes and sizes) and attractive.
DOVE SOAP
1. Common people can use it.
2. The brand values of Dove are self-love, empowerment and beauty which it achieves by
creating campaigns such as the self-esteem project and the Real beauty campaigns.
3. Dove also use emotion as a main theme in its marketing as they are not forced to buy its
products or faced with unrealistic beauty standards healthy and gentle for the skin.

AXE
1. THE AXE EFFECT Axe, the deodorant has Tagline “The Axe Effect”, promoted as the naughtiest brand in
the Indian market.
2. The brand is targeted at male aged 16-35. All its campaigns revolve round this central theme of
Seduction where girl makes the first move.
3. Targets on Young at heart. Competitive advantage of this brand is its Complete monopoly over this
brand proposition.
 ADOPTION
ADOPTIONOF
OFPROMOTION
PROMOTIONMIX
MIXBY
BYHUL
HUL

Hindustan Unilever is a very large company with lots of brands and products so its
promotional policies are varied and extensive. It has taken the help of advertisements to
create consciousness about its products. Sharing product knowledge through the print
media like periodicals and various newspapers is also a good promotional strategy.

Sometimes coupons are attached with local newspapers to advertise and promote the
products. Hindustan Unilever has utilized the electronic media for its promotions as the
ads are on television at regular intervals. It has also posted detailed information about its
products along with advertisements on the websites to maintain consumer awareness.
Hindustan Unilever has maintained attractive product appearances with detailed and
complete information about the product on its packaging in at least three languages.