Advertising and

Branding
Members
➢ Syiane Taylor
➢ Amelia Jack
➢ Daniel Briggs
➢ Amelia Lochan
➢ Angel Lochan
➢ Joel Kennedy
What is advertising?

The purpose of an advertisement is to promote a brand,

product, or service to an audience in an effort to increase
interest, engagement, and sales.
Forms of advertising

Online search Social media `Print

Advertising Advertising Advertising

Direct mail Broadcast and

Advertising TV
Advertising
Functions of Advertising

➢ To introduce a new product

➢ To persuade consumers to purchase
➢ Highlight the unique features of a product
➢ To draw attention to special events
What is branding?

In marketing, branding is the act of creating a favourable

impression of your business, goods, and services by the use of
marketing communications in print, social media, email,
advertising, and other means.
 Types of branding
a clever mix of experience, message, and design
1. Product Branding that distinguishes a product from others in its
category and gives it a unique identity

the process of giving your business or yourself a

unique identity. This entails creating an identity,
2. Personal Branding message, and online and offline presence that are
clear and consistent.

a marketing approach that elevates your brand

above a single good or service by promoting it.
3. Corporate Branding Your brand's logo, values, story, tone, purpose,
offering, target market, and market distinctiveness
are all included in corporate branding.