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    IMC integrates all brand promotion tools to communicate about a product or service. It uses various tools like advertising, events, social media, personal selling, sales promotion, direct marketing, public relations, and event marketing to promote a brand. The key steps in executing an IMC strategy are understanding the audience, defining goals and identity, choosing appropriate communication channels, and reviewing plans.

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    IMC integrates all brand promotion tools to communicate about a product or service. It uses various tools like advertising, events, social media, personal selling, sales promotion, direct marketing, public relations, and event marketing to promote a brand. The key steps in executing an IMC strategy are understanding the audience, defining goals and identity, choosing appropriate communication channels, and reviewing plans.

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    3 views17 pages

    Viola SlidesCarnival

    Uploaded by

    abhishek raj
    IMC integrates all brand promotion tools to communicate about a product or service. It uses various tools like advertising, events, social media, personal selling, sales promotion, direct marketing, public relations, and event marketing to promote a brand. The key steps in executing an IMC strategy are understanding the audience, defining goals and identity, choosing appropriate communication channels, and reviewing plans.

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    of 17

    1 Definition

    IMC can be said to integrate all the tools of brand


    promotion to promote or communicate about a product or
    service.

    1
    2

    Quotations are commonly printed as a


    means of inspiration and to invoke
    philosophical thoughts from the
    reader.

    “
    Tools used for IMC

    Advertising Event & Social media


    experiences Personal marketing
    Selling
    Sales Public Direct
    Promotion relations marketing

    3
    ADVERTISING

    Any paid form of non personal


    presentation or promotion of ideas ,
    goods and services through:
    ❖ Print media
    ❖ Billboards
    ❖ television

    4
    Personal Selling

    Face to face interaction with end-


    user with the motive of promoting or
    convincing the buyer to purchase the
    product

    5
    Sales Promotion

    It is the short term incentive given to


    customer to accelerate the sales.
    ● Customer promotion
    ● Trade promotion

    6
    Direct Marketing

    Organizations directly communicate with


    end-users through emails, telephone, fax,
    text messages, catalog, brochure, and
    promotional letter

    7
    Public Relations

    Managing how information about an


    organisation or its individual product is
    spread widely.

    8
    Event marketing (sponsorship)

    It is showing association of an organisation


    with an event, person to increase
    awareness ,branding and build trust.

    9
    Social media Marketing

    promotion of the brand or business can be


    done through the social media channel. It is
    one of the low-cost promotional methods
    where a large number of users are targeted
    at once

    10
    ADVANTAGES

    ◉ creating brand awareness and visibility


    ◉ establishing expertise and thought leadership
    ◉ creating a consistent customer experience
    ◉ staying relevant for your audience
    .
    The process followed to
    execute IMC

    1 2 3 4

    Understanding your Define your identity and Pick the right channels Review your plans
    audience goals
    Communication

    Design
    Culture

    Lorem
    ipsum

    Behaviour Brand identity Vision

    Language Mission

    Logo

    13
    Understanding your audience
    14
    Choosing the right channels
    15
    Review your plans
    16
    Thanks!
    Any questions ?
    You can find me at
    ◉ @username
    ◉ user@mail.me

    17

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