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  • Training Visual Design Social Media

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    Yudha Tirtadani
    104 views60 pages
    The document discusses the importance of understanding your target audience when using social media for marketing purposes. It notes that without a clear understanding of who your audience is, engaging with them on social media can be like "walking through a labyrinth without a clue." The document then provides an overview of some key aspects of using social media for marketing, including advertising, engagement, retention, and demographic targeting. It emphasizes consistency in visual content to strengthen audience memory. Later pages include mind maps and discussions of branding, identity, and developing a content strategy and calendar for social media engagement.

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    The document discusses the importance of understanding your target audience when using social media for marketing purposes. It notes that without a clear understanding of who your audience is, engaging with them on social media can be like "walking through a labyrinth without a clue." The document then provides an overview of some key aspects of using social media for marketing, including advertising, engagement, retention, and demographic targeting. It emphasizes consistency in visual content to strengthen audience memory. Later pages include mind maps and discussions of branding, identity, and developing a content strategy and calendar for social media engagement.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    104 views60 pages

    Training Visual Design Social Media

    Uploaded by

    Yudha Tirtadani
    The document discusses the importance of understanding your target audience when using social media for marketing purposes. It notes that without a clear understanding of who your audience is, engaging with them on social media can be like "walking through a labyrinth without a clue." The document then provides an overview of some key aspects of using social media for marketing, including advertising, engagement, retention, and demographic targeting. It emphasizes consistency in visual content to strengthen audience memory. Later pages include mind maps and discussions of branding, identity, and developing a content strategy and calendar for social media engagement.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 60

    1

    creative works media labs

    Social Media
    2

    creative works media labs


    Hi
    3

    creative works media labs

    Social Media and Marketing

    “ Without knowing
    target audience,
    just like walk in a
    labyrinth without
    clue
    ”
    4

    Basic Marketing

    Media sosial adalah teknologi komunikasi yang Media sosial adalah alat yang diperlukan perusahaan untuk
    memfasilitasi pertukaran ide, pemikiran, dan menemukan dan terlibat dengan pelanggan, mendorong
    informasi melalui pembangunan network dan penjualan melalui iklan dan promosi, mengukur tren
    komunitas virtual. konsumen, dan menawarkan layanan atau dukungan
    pelanggan.
    5

    creative works media labs

    Retention Advertising Act Information Softselling

    Mengelola konsumen dalam Membangun, menjaga brand Media informasi dan sharing Frequently, your initial font
    komunikasi interaktif dan awareness dan promosi yang bermanfaat choice is taken out
    responsif
    6

    creative works media labs

    Engagement
    creative works media labs
    creative works media labs

    Demographic What Message ?


    • SES • Clear
    • Geografi • Concise
    • Demografi • Direct
    • Psikososial
    9

    Colored visuals increase


    people's willingness to
    read a piece of content by
    80%.

    Consistency of the visual


    content strenghten memory of
    the audience 75%.
    10

    What content will


    support your
    engagement design?

    • Plot out engagement


    • Decide what design assets
    you’ll need
    • Figure out what content
    assets you’ll need
    • Create a content
    calendar
    11

    Building Concept

    • Mind Mapping
    • Design Methods
    • Key Element Visual
    12
    Mind Map
    13
    Mind Map
    14
    Branding + Identity

    Identifies a Business in Perceived Emotional Corporate


    Its Simplest Form Via Image As a Whole
    the Use of a Mark of
    Icon
    • The Companies' Core Values
    Iconic Logos are: • More Than Just Colors,
    Typefaces, Logo Is the
    • Describable
    Foundation Which the
    • Memorable Designer Builds Off From
    • Effective Without
    • Clear + Consistent Message
    Color
    • Scalable in Size
    • Relevant
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    Size Picture
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    Size Picture
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    creative works media labs

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