Presented By-

Anusha Vig (69)

Tanishka Goel (111)
Diksha Agarwal (249)
 It is what we offer as a business

 It is an act of communicating and delivering the meaningful and focused messages

pertaining about the brand

 Communication happens when the consumer meets the brand

 Establish
Marketing metrics for
mix success
Define your
personality

USP

Buyer
personas
 Age group: 22 – 55
 Income: Being an affluent brand, Apple targets medium to high-income individuals
 Lifestyle: Income becomes synonymous with lifestyle. So the lifestyle they target is
to Modern, young, open to change etc.
 Behaviour: Hardcore loyalists – Once an Apple user, always an apple user!. These
customer groups become very loyal to a brand and hardly change their brand.
  Apple has separate positioning for all
 Emotional branding
it’s product-
 Create the consumers’ needs by
addressing their benefits for better  Features
brand awareness.  Ease of use
 Benefits
 Product

Price
Marketing Promotion
Mix

Place
Segment – stylish & smart touch phones
USP – High quality products with exclusivity
 Price Skimming
 Premium pricing strategy
 No competition
 Flexibility to lower prices
 It is promoted through their products, advertisement and customer
experience.
 Word of mouth
 Point of sales materials
 Free gifts
 Apple stores
 Online Apple store
 Authorized Retailers
 Online websites