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DIY Tie Dye Business Model

Customer
Partners Activities Values Relationships
Segmentation

Sourcing of supplies, Blogs-Vlogs,


dyeing apparels in Discounts, offers –
Unique identity People who like
Suppliers: various patterns, Vochers
Marketing and selling to try new and
Wholesale Garment DIY aspect – Fun element - DIY unique designs
and Dyes Creativity, Style
and Fashon Who like
Affiliate Partners: Resources Channels customized
Instagram and Customization of products
Youtube Influencers Apparels
Direct Store College and
Payment merchants: Various payment
Social Media – School Students
Gpay, PayTM Garment and Dye methods available
Facebook, Instagram
Shops posts and Reels, Age: 10 – 35
Technology(Online Whatsapp Advertising years
app, internet)

Supply Cost (Garments, Dyes,


Costs Safety Kit) Revenues Direct Sales
Ad and Marketing Cost Facebook and Whatsapp
(Posters, Vochers) Shopping
Fixed Cost - Stall Cost

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