PODIUM

Huy Nguyen – Product Manager

08/2023
AGENDA
Market & players
​Pain points
Solutions
​Q & A​
MARKET & PLAYERS
08/2023
 4

QUARTER I/2023

Link: https://cafebiz.vn/the-tran-tmdt-quy-i-2023-shopee-chiem-63-thi-phan-doanh-thu-tiktok-shop-duoi-sat-suon-lazada-176230418143450438.chn
PLAYERS 5
PAIN POINTS

6
B2C/Marketplace
Tittle Customers (Buyer) Manufacturers (Seller) Shoppers (Buyer/Seller)
(Middle-man)

FMCG, Clothes, Cosmetic… (P&G, SMEs or individual business on B2C Tiki, Shopee, Lazada, Sendo,
Profile Unilever, Lock&Lock) Shopee, Lazada, Tiki, Sendo… TikTok…

1. E-commerce as official stores:

1. E-commerce: Shopee, Tiki, Lazada,
Shopee, Tiki, Lazada, Tik Tok,
Tik Tok, Facebook, Google, 1. E-commerce as shop: Shopee,
Platforms Amazon
Facebook, Google, Amazon
Tiki, Lazada, Tik Tok, Facebook…
1. E-commerce
2. Office page/website
2. Office page/website

Can’t deal the best price due to low Best price from manufacturer thank
Buying Price - Sensitive about prices N/A
order quantity of great amount of order quantity

Exception: B2C Tiki is better price

Selling Price N/A - Best price to customers - Highest price to customers when comparing with shoppers
Others: N/A

- Marketing costs: Ads (Google +

- Marketing costs: Ads (Google +
Marketing N/A - Marketing costs: Ads (Google + FB)
FB)
FB)
- Campain cost
PAIN POINTS

7
B2C/Marketplace
Tittle Customers (Buyer) Manufacturers (Seller) Shoppers (Buyer/Seller)
(Middle-man)

FMCG, Clothes, Cosmetic… (P&G, SMEs or individual business on B2C Tiki, Shopee, Lazada, Sendo,
Profile Unilever, Lock&Lock) Shopee, Lazada, Tiki, Sendo… TikTok…

1. E-commerce as official stores:

1. E-commerce: Shopee, Tiki, Lazada,
Shopee, Tiki, Lazada, Tik Tok,
Tik Tok, Facebook, Google, 1. E-commerce as shop: Shopee,
Platforms Amazon
Facebook, Google, Amazon
Tiki, Lazada, Tik Tok, Facebook…
1. E-commerce
2. Office page/website
2. Office page/website

- Product origins: Vietnamese

- manufacturers + China/Amazon
- Comission: for shoppers
Buy products with the affordable - + Hand goods
Service + commission fee for - Profit less: high buying price +
price
- marketplace
Pain points/Insight Afraid of fake/scam - Hard to find large distribution
high cost  high selling price - Pay much money to attract buyers
- Shipping cost is sometimes more than - For the elder + traditional stores,
- Shipping cost to direct customers
the price of product lack of technology knowledge
- Can’t upsale/crossale
1. Manufactures on Marketplace 8
3. Shoppers on the marketplace 9
2+3: Marketplaces: B2C vs Shoppers for the same product 10
3. Manufacturers + Shoppers: website (landing pages) + Facebook 11
 PAIN POINTS 12

SUMMARY
1. Customers:
- Buy with a good price
- Reduce the shipping cost

2. Manufacturers:
- Find great wholesalers
- Cost in commission and marketing

3. Shoppers:
- Get a good deal from manufactures
- Get more profit from e-commerce
SOLUTIONS
08/2023
 SOLUTIONS 14

NEW BUSINESS MODEL

Strategy: Everyone’s a shop

• Concept: a marketplace where manufactures meet their wholesalers

- For a product, shopper can work with various manufacturers to deal the
best price and good business conditions.
- Manufacturers can find and work directly with shoppers as wholesalers
to help them reach customers
- For customers, they can buy cheaper ones and reduce the shipping by
come to the shop to get orders.
 SOLUTIONS 15

NEW BUSINESS MODEL

Product preposition: Additional places to sell products and reach
customers

• Stand on shoulders of giants

- We don’t compete with Top 5 marketplace but we find the way to get the
customer lead from them to our landing pages
- Attract big brands thank to word-of-mount wholesales and low
commission from us
 SOLUTIONS 16

SUMMARY
1. Customers:
- Buy with a good price
- Reduce the shipping cost  receive orders from physical location (station) of shoppers

2. Manufacturers:
- Find great wholesalers  work directly to shoppers and deliver orders to shoppers  sell more products
and increase brand identity by wholesales

3. Shoppers:
- Get a good deal from manufactures  bargain power to manufacturers (discount with large quantity or
commission)  maximize profits
- Receive shipping fee from orders if customers come to get orders  get more money
- Cross-sale/upsale to customers  surely when customers come to get orders  sell more products
 17

KEY FEATURES
BUYERS (SHOPPER AND MANUFACTURERS
CUSTOMERS)
• Product landing pages with Cart (one • CRUD products
template for all) + personal url. • CRUD campaign
• Automatic sharing tools to other • Gamification
platforms
• Seller listing by locations/category
• Customers: pay without registration and
choose where to pick orders (station) • Seller dashboard: successful orders,
number of visitors, rating
• Import product information tools
(comments, media, description) from • Profile
many sources
Presentation title 18

HOW WE GET MONEY

CUSTOMER/SHOPPERS MANUFACTURERS

• Free registration • Ads

• 0% commission to shoppers • Management fee (monthly, quarterly)
• Ads • % Commission when get X đ revenue
• Add-on services: CRM, AI chatbot Ex: we take 1% when the factory A get 10mil VND
• Customer Reports revenue on our platform
THANK YOU
Huy Nguyen
huy.nguyen@metasolutions. software