MARKETING SOLUTIONS

PACKAGES 2020
A Successful Year 2020 With Diversified Marketing Activities
ONSITE BUDGET POOL OFFSITE BUDGET POOL

MEGA CAMPAIGN
PACKAGES
Budget for cash spend
& external traffic driven
on Mega Campaign
display packages
BAU BRAND DAY NEW SOLUTIONS LAZADA POWERED PERFORMANCE
PACKAGES PROGRAM MARKETING
Budget for cash spend Brand budget set aside to Brand-driven budget/ Brand-driven traffic to
& external traffic driven invest in non-campaign activities for online or support ecommerce
on BAU display activities and new offline co-branding with campaigns on Lazada
packages performance driving Lazada
solutions

• Display Mega ▪ Display BAU ▪ Affiliates ▪ Online channel: social ▪ Marketing solution
• Super-show ▪ Search Ads (TBC) media advertisement, portal for tracking
• Guess IT iTVC,… ▪ Partner Point (TBC)
▪ Offline channel:
billboards, OOH,…

1 2 3 4 5

Note: Search Ads, Partner point & Lazada Powered Program: Launching time is to be confirmed
CONTENTS
1. Mega campaigns
2. Brand day – BAU
3. New solutions – Affiliate and Search Ads
4. Lazada powered program
5. Performance marketing – MSP tools and Partner points
6. Appendix
1. MEGA CAMPAIGNS
Lazada Mega Campaigns 2019
Driving Results For Brands Who Partner With Us
Our partners in all South East Asian countries who bought MS package in 11.11 have 3X more uplift versus 9.9 campaign
compared to brands who didn’t buy package

11.11 GMV Uplift vs 9.9 11.11 Return on Investment*

Between brands who bought packages vs those who did not
• Package ROI is determined through placement,
commercial offerings and media spend.
• ROI shown here is based on total store GMV/(packages
+74% price + estimated external traffic spending).

3X
Platinum ROI is
>2X vs Silver
Gold ROI is
1.6X vs Silver

+22%

No Package Package
No Package Package
Silver Gold Platinum
 Lazada Campaigns Will Accelerate Your
Brands’ Business in 2020
Date Mar.20 Apr. May.20 Jun.20 Jul.20 Aug.20 Sep.20 Oct.2 Nov.20 Dec.20 Jan.21 Feb.
20 0 21

Campaign B-Day MYC 9.9 11.11 12.12 Tet

. .
. Platinum . Platinum . Platinum . Platinum
Platinum Platinum
Packages . Gold
. Gold . Gold . Gold . Gold
. Gold
. Silver . Silver . Silver . Silver
. Silver . Silver
Mega

Super Super Super

show show show
Co-
branding
Guess it Guess it Guess it Guess it Guess it Guess it
Mega Packages 2020

1. BIRTHDAY (Mar)
PLATINUM
2. MID YEAR (Jun)

3. 9.9 (Sep)
GOLD
4. 11.11 (Nov)

5. 12.12 (Dec)
SILVER
6. TET 2021 (Jan.21)

Note: Referring to appendix for more information/ details of visibility assets for each specific package.
Mega Campaign Rate Card – Valid from April 2020
Required Traffic
Campaign Package Required Cash (USD)
(Visits counted on MSP)
Platinum $10,000
Brand to align with commercial
MID YEAR (June.2020) Gold $4,100
team based on GMV target
Silver $1,600 (GMV < $40K) or 4% GMV (GMV > $40K)
Platinum $13,000
Brand to align with commercial
9.9 (Sep.2020) Gold $6,800
team based on GMV target
Silver $1,600 (GMV < $40K) or 4% GMV (GMV > $40K)
Platinum $13,000
Brand to align with commercial
11.11 (Nov.2020) Gold $6,800
team based on GMV target
Silver $1,600 (GMV < $40K) or 4% GMV (GMV > $40K)
Platinum $13,000
Brand to align with commercial
12.12 (Dec.2020) Gold $6,800
team based on GMV target
Silver $1,600 (GMV < $40K) or 4% GMV (GMV > $40K)
Platinum $13,000
Brand to align with commercial
TET 2021 (Jan.2021) Gold $6,800
team based on GMV target
Silver $1,600 (GMV < $40K) or 4% GMV (GMV > $40K)
Special Offer For Mega Packages
Criteria Discount
Participate 3 - 6 mega campaigns with at least 01 Platinum in 1 Annex 5% cash discount
for Platinum packages

Participate 3 - 5 mega campaigns with all in Platinum in 1 Annex 10% cash discount
for Platinum packages

Participate 6 mega campaigns with all in Platinum in 1 Annex 15% cash discount
for Platinum packages

Note: Any cancellation or tier downgrade is considered impacting the quantity of packages in the signed-off annex and the discount rate will be
respectively liquidated. The actual discount will be calculated in final liquidation
Super Show 2019
Click here to see highlight moments of Lazada Count Down 2020 with

• 100M impression • 30M reach • 4M view on TV

Super Show Packages 2020

Tet Super show

Show Brand benefits
Platinum Standard

Brand logo on backdrop X

Backstage Product placement X X
Script - brand mention X X
Brand mention on main stage X
Tet Super show
Performance Brand logo visual on led X
Commercial VDO in break (15s) X X
Space for Brand Booth &
Brand Livestream Slot In-App for Brand X X
Livestream

Brand's investment $ 10,000 $ 2,000

Note: The above mentioned information provided is for reference only. Please contact our Key Account Managers or Marketing Solution Dept prior
to each mega-campaign to get informed the updated rate card.
Guess It 2019
Click here to see highlight moments of Guess It with

• 40K views • HUNDREDS new followers

Guess It Packages 2020

Guess It
Show Brand benefits
Platinum Standard

X
TVC
Guess It
X X
Stand alone product display

Brand's investment $ 800 $ 500

Note: The above mentioned information provided is for reference only. Please contact our Key Account Managers or Marketing Solution Dept prior
to each mega-campaign to get informed the updated rate card.
Special Offer For Mega Campaign Co-branding Package
Criteria Free Guess It – SKU Free Guess It – TVC
slot slot

Book 1 Platinum package + 1 Super show Platinum 1 slot 1 slot

Book 1 Platinum package + 1 Super show Standard 1 slot

Book 1 Gold package + 1 Super show Platinum 1 slot

2. BRAND DAY – BAU
Marketing PLATINUM (2 to 3 Days campaign)

Solution
Packages For
Brand Day GOLD (1 to 2 Days campaign)
Campaign

SILVER (1 to 2 Days campaign)

❀ HAPPY SLOT (Half Day)

Note: Referring to appendix for more information/ details of visibility assets for each specific package.
Lazada Campaigns Will Accelerate Your Brands’ Business

Brand day packages

from Apr 2020 to Mar 2021

• Platinum
• Gold
• Silver
• Happy slot
Rate Card For BAU Packages – Valid From April 2020
Brand Day BRAND INVESTMENT
BAU Package CASH TRAFFIC
• 2 Days: Standard
PLATINUM Brand to align with commercial team based
• 3 Days: For campaigns have Fixed: 13,750 USD
(2 to 3 Days) on GMV target
SKUs in TB covering min 80%
target GMV

• 1 Days: Standard
GOLD Brand to align with commercial team based
• 2 Days: For campaigns have Fixed: 6,600 USD
(1 to 2 Days) on GMV target
SKUs in TB covering min 80%
target GMV

• 1 Days: Standard
SILVER Brand to align with commercial team based
• 2 Days: For campaigns have Fixed: 3,300 USD
(1 to 2 Days) on GMV target
SKUs in TB covering min 80%
target GMV
Brand to align with commercial team based
HAPPY SLOT • Half Day Fixed: 1,000 USD
on GMV target
Special Offer For Brand Day
Criteria Discount

Signing 5 - 10 packages (except Happy slot) for 2020 in one Annex Lazada offer 5% cash discount
on Annex amount

Signing 11 - 20 packages (except Happy slot) for 2020 in one Annex Lazada offer 10% cash discount
on Annex amount

Signing more than 20 packages (except Happy slot) for 2020 in one Lazada offer 15% cash discount
Annex on Annex amount

Note: Any cancellation or tier downgrade is considered impacting the quantity of packages in the signed-off annex and the discount rate will be
respectively liquidated. The actual discount will be calculated in final liquidation
3. NEW SOLUTIONS - AFFILIATE AND SEARCH ADS
 WHAT IS
AFFILIATE
MARKETING?
Affiliate marketing is a form of
marketing where a publisher
(Affiliate) works with an Advertiser
(Lazada) to promote and sell products
on a commission-based payment
model.
The affiliate promotes the products or
services using a unique link, which
sends traffic to the Lazada website. If
the user purchases the product, the
publisher is paid a percentage of the
sale.
Pay for performance and sales
In its simplest form, with affiliate marketing you only pay out when a sale is
made, while also offering flexibility to pay publishers for influencing sales. If the
affiliate marketing partner has an ineffective campaign, it won’t affect your
budget.
Grow brand awareness
Affiliate marketing allows small and large sellers to grow brand awareness by
increasing exposure to new audiences who may not have previously heard of
them. Working with multiple affiliates, gets your products exposure to diverse
audiences, across a variety of online domains. Affiliates employ a vast array of
advertising techniques, such as email, Facebook advertising, pay-per-click, guest
blogging, influencer marketing and product comparisons, to ensure all avenues
are covered.
Detailed statistics and data
Working with a trusted partner like Lazada to manage your affiliate marketing
enables you access to a detailed dashboard and sales reports. Through this you
can monitor your data and tweak based on your statistics. You can use the
dashboard to effectively strategize and make marketing decisions elsewhere in
your business, by tracking how your affiliates are performing.
Discover Our Extensive Affiliate Network
We work with over 12,000 affiliate partners in Southeast Asia

CONTENT CREATORS
Through the program,
engage with our vast
network of content creators
to generate sales for your
brand
HIGH TRAFFIC WEBSITES
Lazada partners with high
traffic price comparison
websites
(500K to 3.5M monthly visits)
to drive conversions for our
brand partners
LEADING AD NETWORKS
We partner with leading ad
networks to help our partners
with brand and product
visibility to reach and convert
high purchase intent
customers
TOP TIER CASHBACK APPS
We work with top
voucher/discount page with
100K – 1M monthly visit to
help drive interest and
encourage conversions
amongst interested shoppers
 How Affiliate Marketing Solution Works
Our solution is available in ASC/MSP and will automatically promote your brands’ offers via our Affiliate network

FOR RETAIL
BRANDS

Brand accesses Brand sets up

Lazada Affiliate campaign details
Marketing Solution including preferred
via MSP commission and
budget in MSP

Affiliate picks up Customer makes System records Brand pays

brand campaign a purchase on the purchase affiliate partner
and sends traffic participating and details of
FOR MARKET PLACE commission only
to brand store brand store the transaction
BRANDS after successful
sale at the input
preferred
commission rate
Seller accesses Seller sets up
Lazada Affiliate campaign details
Seller Ads via ASC including preferred
commission and
period in ASC
Minimum Brand Commission Rates
With AMS, Brand can leverage Lazada’s extensive Affiliate network to drive its online presence via various websites and app
inventories, in order to generate sales at fixed ROI
Category MINIMUM Recommended
commission for commission for
market place new retail brands
How to estimate the ROI?
brands and current
• Ex: AOV=10 USD
retail brands
→ Commission fee per order = 10*13%= 1.3 USD
• Invested Affiliate MKT budget = 3000 USD ELHA 5% 10%
→ Total GMV driven by this investment = (3000/1.3)*10= 23,077 ELMT 5% 10%
USD
GM 10% 20%
→ ROI = 23,077/3000= 769%
Fashion 13% 30%
FMCG - HB 15% 30%
FMCG – MB 10% 30%
& GR
Others 10% 30%
This rate-card is subject to be change quarterly

Note: Brands can decide to increase the rates to boost your brand promotions. Brands can consult Marketing Solutions team to share a recommended
rate that is attractive for Affiliate
Search Ads (SEM on Lazada)
Drive conversion by highlighting a specific product SKU triggered by keywords
LAUNCHING DATE: TBC

WHY LAZADA SEARCH ADS

Brands can select specific product SKUs that they wish to push, sponsoring
keywords to drive conversions via our pay-per-click model.

Lazada leverages upon our existing search algorithm to suggest

recommended keywords to user searches, such that our audiences are
shown relevant ads, and are likely to convert.
BENEFITS OF LAZADA SEARCH ADS
PRODUCT VISIBILITY CONVERSION DRIVEN
Increase exposure and reach Tailored solution for driving
for your brand and product conversion
Sponsored
PREMIUM KEYWORDS HIGHLY RELEVANT AUDIENCES Sponsored
Targeting audiences with high Reach and engage interested
purchase intent with relevant shoppers
keywords to product selection
DATA TRANSPARENCY ALGORITHMIC OPTIMIZATION
Detailed performance Matching the keywords with the
report of the sponsored audience’s queries to ensure
SKUs more relevant ads
4. LAZADA POWERED PROGRAM
Lazada Powered Program
Co-brand with Lazada exclusively on offline and online placements

LAUNCHING : TBC ALL MARKETS

WHY CO-BRAND WITH LAZADA

Feature Lazada in your offline or online media and Lazada will subsidize1 your
media investment.

We are looking to reward brand partners who co-brand with Lazada in our 6
markets throughout SEA.

BENEFITS OF LAZADA CO-BRANDING

CO-BRANDING SUBSIDIES OFFLINE TO ONLINE

Get a cash subsidy when you Drive offline audiences to your
feature Lazada Lazada store online

EXPAND ONLINE AUDIENCE PERFORMANCE & INSIGHTS

Broaden your audience pool and Offline to online tracking and
acquire new customers, while evaluation
saving on media costs

Examples of co-branding with Lazada

1. Cash subsidy amount is dependent on media placement and amount of Lazada visibility
Lazada Powered Program
Co-brand with Lazada on offline and online placements

MEDIA CHANNEL PROOF OF EXECUTION CASH SUBSIDY

Feature Lazada in designated Submit media plan, invoice and 3rd Lazada rewards cash subsidy
media channels party report to Lazada for evaluation

Media Vehicle Creative Requirement Channel Requirement

Lazada logo & Search Bar N.A.
3s' of Lazada Mentioning (Lazada Logo, Search Bar,
Top 3-5 Channels ; Prime Time: 7pm - 10pm
TV Creative & Messages)
5s' of Lazada Mentioning (Lazada Logo, Search Bar,
Top 3-5 Channels ; Prime Time: 7pm - 10pm
Creative & Messages)
CBD, key transportation junction and top shopping area within Top 2
Lazada logo & Search Bar
cities
CBD, key transportation junction and top shopping area within Top 2
OOH 10% of total ad size
cities
CBD, key transportation junction and top shopping area within Top 2
25% of total ad size
cities
Lazada logo & Search Bar N.A.
3s' of Lazada Mentioning (Lazada Logo, Search Bar,
Min. 1 sec within first 3 secs
Online Video Creative & Messages)
5s' of Lazada Mentioning (Lazada Logo, Search Bar,
Min. 1 sec within first 3 secs
Creative & Messages)
KOL By KOL tier with different subsidy level
5. PERFORMANCE MARKETING - MSP TOOLS AND
PARTNER POINTS
 Marketing Solutions Portal
One-stop platform to track end-to-end media and traffic performance

1 GET WEEKLY BRAND TRAFFIC

2
ADD LAZADA TRACKING LINKS
TO YOUR CAMPAIGN REPORT
PERFORMANCE REPORT
BRAND-DRIVEN TRAFFIC
External traffic sent from brands

BRAND OFFICIAL STORE BRAND ROI

o Visits
YOUR SHOP-IN-SHOP
o Items Sold
o SKU Bought
o Revenue
o Channels
UNDERSTAND IMPACT OF YOUR DIGITAL MARKETING CAMPAIGNS

3
OPTIMIZATION
Improve your campaign based on performance insights
Marketing Solutions Portal
Help you allocate future digital marketing spending to right channels
Brand Traffic Performance (BTP) in MSP provides multi-platform & channel reporting for tagged marketing partnership
campaigns attributed down to seller/brand level over a 30-day post click window

KEY METRICS

SHOPPERS MARKETING SALES

✓ Basket size and Value ✓ Number of visits ✓ Conversion data

✓ Device use to purchase ✓ Traffic driven channel ✓ Item sold
✓ Time to purchase ✓ Sales driven channel ✓ SKU details
✓ A/B test results ✓ Revenue

KEY DIMENSIONS

CHANNELS PLATFORM DEVICE

- Social Paid - Display - Desktop - iOS
- SEM Brand - Affiliates - App - Android
- SEM Nonbrand - Display Local - M-site
- Social Display - Social Engagement
Marketing Solutions Portal
NEW FEATURES IN MSP

We built the Marketing Solutions Portal (MSP) for our brands to

track their performance, gain valuable insights and experience
marketing innovations.

NEW METRICS FOR TRACKING TBC

Brands will be able to track their Buyers and New Buyers in MSP
from the start of next year, allowing them to understand new user
acquisition and penetration.

AFFILIATE MARKETING SOLUTION (AMS) Ready to use

Lazada exclusive and care-free performance solution at guaranteed

ROI. Brands can see their performance overview, GMV snapshot,
Items Sold, Commission spend and Average Commission Rate driven
by AMS. Sample view of the creative uploading function in MSP where
brands can upload their campaign or BAU creatives into the portal
CREATIVE UPLOADING TBC
When brands book display packages or assets with us, they can
automatically upload creatives in MSP
Partner Points
Launching date of Partner points is to be confirmed

1 EARN PARTNER POINTS 2 REDEEM PARTNER POINTS

Brand driven traffic is
converted into Partner Points
Redeem online and offline visibility with your Partner Points.
Brands can spend their points daily.

BRAND
FLAGSHIP STORE

Brands drive external traffic to their

Lazada Shop-in-Shop using Lazada’s link

Examples of online visibility

PARTNER POINTS
Measuring brands’ co-marketing
value of external traffic and
rewarding brands with Lazada
onsite resources
OOH TV OFFLINE
Examples of offline visibility
*Offline visibility will be available in the future
For more information, please contact our Key Account Managers
or Marketing Solutions Dept. at ms@lazada.vn

THANK YOU
Mega Packages Assets 2020
1. BIRTHDAY (Mar)
PLATINUM - 7 Slots Per Campaign
2. MID YEAR (Jun)

3. 9.9 (Sep)
GOLD – 20 Slots Per Campaign
4. 11.11 (Nov)

5. 12.12 (Dec)

6. TET 2021 (Jan.21) SILVER – 50 Slots Per Campaign

 PLATINUM
ASSET CRITERIA TEASING MEGA DAY
7 Slots
ONSITE
Homepage
Top Banner (Slider 2) 24Hs

Main Campaign Page (MCP)

Brands Module Personalized
LazMall Page
LazMall Homepage Top Banner 24Hs

Eligibility for this module is dependent on whether the brand fulfils

LazMall New Arrival Module - Revamped Module Dependent on SKU
the new product launch criteria
24Hs
LazMall Brand Mega Offer - Revamped Module Eligibility for this module is dependent on brands commercial deal
Dependent on deal
Category Page
Category Banner YES
Flash Sale Page
Flash Sale Slot Dependent on deal
Eligibility for these modules is dependent on whether the brand

PLATINUM
fulfils the deal-hunting criteria. More details to come
Crazy Flash Sale Slot Dependent on deal

App Only Slot

Splash Screen 4Hs

Slash It Eligibility for this module is dependent on brands commercial deal Dependent on deal

Rewards Store Banners 24Hs

LazGame: Brand Mini-Games Eligibility for brands those submit voucher / free gift for mini-games YES

Social
Facebook post (dark post - organic) 1 Post

CRM
App Push 1 Push
Inbox Message 1 Push
Dedicated EDM 1 EDM
EDM - SKU Banner 1 EDM

OFFLINE - APPLY IN CASE LAZADA HAS ACTIVITY

iTVC (Feature brand logo or product on iTVC) Apply in case Lazada has activity YES
LED Billboard (Feature brand logo or product) Apply in case Lazada has activity YES
Note
• Assets can be changed according to guideline of each campaign.
• Flash sale deals will be aligned between brands and Lazada, Lazada will have final decision on this.
 GOLD
ASSET CRITERIA TEASING MEGA DAY
21 Slots
ONSITE
Homepage
Top Banner (Slider 4)
1 Slot
Timeslot 1: 12am - 10am / Timeslot 2: 10am - 6pm / Timeslot 3: 6pm - 12am
Main Campaign Page (MCP)
Brands Module Personalized

LazMall Page
LazMall Homepage Top Banner 24Hs

Eligibility for this module is dependent on whether the brand fulfils

LazMall New Arrival Module - Revamped Module Dependent on SKU
the new product launch criteria
24Hs
LazMall Brand Mega Offer - Revamped Module Eligibility for this module is dependent on brands commercial deal
Dependent on deal
Category Page
Category Banner YES

GOLD Flash Sale Page

Flash Sale Slot
Eligibility for these modules is dependent on whether the brand
Dependent on deal

fulfils the deal-hunting criteria. More details to come

Crazy Flash Sale Slot Dependent on deal

App Only Slot

Slash It Eligibility for this module is dependent on brands commercial deal Dependent on deal

Rewards Store Banners 24Hs

LazGame: Brand Mini-Games Eligibility for brands those submit voucher / free gift for mini-games YES

Social
Facebook post (dark post - organic) 1 Post
CRM
App Push 1 Push
Inbox Message 1 Push
EDM - Sub-Banner 1 EDM
Note
• Assets can be changed according to guideline of each campaign.
• Flash sale deals will be aligned between brands and Lazada, Lazada will have final decision on this.
 SILVER
ASSET CRITERIA TEASING MEGA DAY
32 Slots
ONSITE
Homepage
Top Banner (Slider 7 or Slider 8)
1 Slot
Duration per slot is under calibration. Max is 8 hours and Min is 2 hours
Main Campaign Page (MCP)
Brands Module Personalized

LazMall Page
LazMall Brand Event Banner - Revamped Module 24Hs

Eligibility for this module is dependent on whether the brand fulfils

LazMall New Arrival Module - Revamped Module Dependent on SKU
the new product launch criteria
24Hs
Eligibility for this module is dependent on brands commercial deal

SILVER
LazMall Brand Mega Offer - Revamped Module
Dependent on deal
Category Page
Category Banner YES

Flash Sale Page

Flash Sale Slot Dependent on deal
Eligibility for these modules is dependent on whether the brand
fulfils the deal-hunting criteria. More details to come
Crazy Flash Sale Slot Dependent on deal

App Only Slot

Slash It Eligibility for this module is dependent on brands commercial deal Dependent on deal

Rewards Store Banners 12Hs

CRM
Inbox Message 1 Push
EDM - SKU Banner 1 EDM

Note
• Assets can be changed according to guideline of each campaign.
• Flash sale deals will be aligned between brands and Lazada, Lazada will have final decision on this.
Marketing PLATINUM (2 to 3 Days campaign)
Solution
Packages For
Brand Day
GOLD (1 to 2 Days campaign)
Campaign

SILVER (1 to 2 Days campaign)

❀ HAPPY SLOT (Half Day)

 ASSET CRITERIA
BAU - BRAND DAY
PLATINUM
Added Value Fixed Fixed
ONSITE D-2 D-1 D-0
Homepage (App & Web)
Added Value is offered for brands who have
Homepage Banner submitted SKUs in treasure bowl covering min 80% MO7 or MO8 MO7 or MO8 MO2
campaign GMV
LazMall Page (App & Web)
Added Value is offered for brands who have
LazMall Homepage - Top Banner submitted SKUs in treasure bowl covering min 80% MO5 or MO6 MO5 or MO6 MO2
campaign GMV

LazMall Homepage - Brands Highlight Only apply for new brand/ new product launch YES

LazMall Homepage - Special Promotion YES

LazMall - Event Banner Different design from LazMall Homepage - Top Banner YES

LazMall - New Arival Banner Only apply for new brand/ new product launch YES

PLATINUM
Flash Sale Page
. Meet Flash Sale criteria
Flash Sale - Highlight in Homepage YES
. Requirement of achievable GMV:
- EL: > $150K
(2 to 3 Days) Brand Tab in Flash Sale page
- MB: > $50K
- HB/GR/GM/FA: > $30K
YES

Category Page
Relevant Category Homepage Banner YES

LazGame
Rewards Store Banners YES
In-Game Logo Brand needs to submit vouchers YES
LIVESTREAMING
Lazada will assess the concept & KOL and confirm
Livestreaming with KOL & concept from brand/ Lazada sponsor production YES
case by case
SOCIAL
Facebook / Instagram post (organic) YES

CRM
App Push 1 Push
Inbox Message 1 Push
Dedicated EDM 1 EDM
EDM - SKU Banner 1 EDM

Note: Flash sale deals will be aligned between brands and Lazada, Lazada will have final decision on this.
 ASSET CRITERIA
BAU - BRAND DAY
GOLD
Added Value Fixed
ONSITE D-1 D-0
Homepage (App & Web)

Added Value is offered for brands who have submitted SKUs

Homepage Banner MO7 or MO8 MO4
in treasure bowl covering min 80% campaign GMV

LazMall Page (App & Web)

Added Value is offered for brands who have submitted SKUs

LazMall Homepage - Top Banner MO5 or MO6 MO3
in treasure bowl covering min 80% campaign GMV

LazMall Homepage - Brands Highlight Only apply for new brand/ new product launch YES

LazMall - Event Banner Different design from LazMall Homepage - Top Banner YES

GOLD LazMall - New Arival Banner Only apply for new brand/ new product launch YES

(1 to 2 Days)
Category Page
Relevant Category Homepage Banner YES

LazGame
Rewards Store Banners YES

In-Game Logo Brand needs to submit vouchers YES

LIVESTREAMING
Lazada will assess the concept & KOL and confirm case by
Livestreaming with KOL & concept from brand/ Lazada sponsor production YES
case
SOCIAL
Facebook / Instagram post (organic) YES
CRM
App Push 1 Push
Inbox Message 1 Push
EDM - Sub-Banner 1 EDM

Note: Flash sale deals will be aligned between brands and Lazada, Lazada will have final decision on this.
 ASSET CRITERIA
BAU - BRAND DAY
SILVER
Added Value Fixed
ONSITE D-1 D-0
Homepage (App & Web)

Added Value is offered for brands who have submitted SKUs

Homepage Banner MO7 or MO8 MO7 or MO8
in treasure bowl covering min 80% campaign GMV

LazMall Page (App & Web)

LazMall Homepage - Top Banner MO4

SILVER LazMall Homepage - Brands Highlight Only apply for new brand/ new product launch YES

(1 to 2 Days) LazMall - Event Banner Different design from LazMall Homepage - Top Banner YES

LazMall - New Arival Banner Only apply for new brand/ new product launch YES

Category Page
Relevant Category Homepage Banner YES

LIVESTREAMING
Lazada will assess the concept & KOL and confirm case by
Livestreaming with KOL & concept from brand/ Lazada sponsor production YES
case
CRM
Inbox Message 1 Push
EDM - SKU Banner 1 EDM

Note: Flash sale deals will be aligned between brands and Lazada, Lazada will have final decision on this.
 ASSET CRITERIA
BAU - BRAND DAY
HAPPY SLOT
Fixed
ONSITE Half Day
Homepage (App & Web)

MO7 or MO8
Homepage Banner
(12H)

HAPPY SLOT LazMall Page (App & Web)

(12 Hours) LazMall Homepage - Top Banner

MO5 or MO6
(12H)

LIVESTREAMING
Lazada will assess the concept & KOL and confirm case by
Livestreaming with KOL & concept from brand/ Lazada sponsor production YES
case
CRM
1 Push
Inbox Message
(for branding content only)

Note: Flash sale deals will be aligned between brands and Lazada, Lazada will have final decision on this.
ONSITE ASSETS DEMO
Asset Inventory
Asset Inventory
Brand logo feature in Campaign Key Visual
Brand logo feature in TVC
Brand logo feature in Campaign Key Visual Brand logo feature in TVC Homepage Slider Banner
MCP Brand Module
LazMall Homepage Top Banner Slider
LazMall Brand Event Banner
LazMall New Arrivals Module
LazMall Brand Mega Offer
Category Banner
Flash Sale Slot
Crazy Flash Sale
Splash Screen
Slash It
Brand World
Rewards Store Banner
LazGame: Brand Mini-Games
Feed Campaign Dedicated Tab
Facebook Post
Instagram Story/Highlights
Push Notification
Inbox Notification
Dedicated EDM
EDM – Sub-Banner
EDM – SKU-Banner
Asset Inventory
Homepage Slider Banner MCP Brand Module1 LazMall Homepage Top Banner Asset Inventory
Brand logo feature in Campaign Key Visual
Brand logo feature in TVC
Homepage Slider Banner
MCP Brand Module
LazMall Homepage Top Banner Slider
LazMall Brand Event Banner
LazMall New Arrivals Module
LazMall Brand Mega Offer
Category Banner
Flash Sale Slot
Crazy Flash Sale
Splash Screen
Slash It
Brand World
Rewards Store Banner
LazGame: Brand Mini-Games
Feed Campaign Dedicated Tab
Facebook Post
Instagram Story/Highlights
Push Notification
Inbox Notification
Dedicated EDM
EDM – Sub-Banner
EDM – SKU-Banner

1. Module is subject to change depending on the Mega Campaign

Asset Inventory
LazMall Brand Event Banner LazMall New Arrivals Module LazMall Brand Mega Offer Asset Inventory
Brand logo feature in Campaign Key Visual
Brand logo feature in TVC
Homepage Slider Banner
MCP Brand Module
LazMall Homepage Top Banner Slider
LazMall Brand Event Banner
LazMall New Arrivals Module
LazMall Brand Mega Offer
Category Banner
Flash Sale Slot
Crazy Flash Sale
Splash Screen
Slash It
Brand World
Rewards Store Banner
LazGame: Brand Mini-Games
Feed Campaign Dedicated Tab
Facebook Post
Instagram Story/Highlights
Push Notification
Inbox Notification
Dedicated EDM
EDM – Sub-Banner
EDM – SKU-Banner
Asset Inventory
Category Banner Flash Sale Slot Crazy Flash Sale Asset Inventory
Brand logo feature in Campaign Key Visual
Brand logo feature in TVC
Homepage Slider Banner
MCP Brand Module
LazMall Homepage Top Banner Slider
LazMall Brand Event Banner
LazMall New Arrivals Module
LazMall Brand Mega Offer
Category Banner
Flash Sale Slot
Crazy Flash Sale
Splash Screen
Slash It
Brand World
Rewards Store Banner
LazGame: Brand Mini-Games
Feed Campaign Dedicated Tab
Facebook Post
Instagram Story/Highlights
Push Notification
Inbox Notification
Dedicated EDM
EDM – Sub-Banner
EDM – SKU-Banner
Asset Inventory
Splash Screen Slash It Brand World Asset Inventory
Brand logo feature in Campaign Key Visual
Brand logo feature in TVC
Homepage Slider Banner
MCP Brand Module
LazMall Homepage Top Banner Slider
LazMall Brand Event Banner
LazMall New Arrivals Module
LazMall Brand Mega Offer
Category Banner
Flash Sale Slot
Crazy Flash Sale
Splash Screen
Slash It
Brand World
Rewards Store Banner
LazGame: Brand Mini-Games
Feed Campaign Dedicated Tab
Facebook Post
Instagram Story/Highlights
Push Notification
Inbox Notification
Dedicated EDM
EDM – Sub-Banner
EDM – SKU-Banner
Asset Inventory
Rewards Store Banner LazGame: Brand Mini-Games Feed Campaign Dedicated Tab Asset Inventory
Brand logo feature in Campaign Key Visual
Brand logo feature in TVC
Homepage Slider Banner
MCP Brand Module
LazMall Homepage Top Banner Slider
LazMall Brand Event Banner
LazMall New Arrivals Module
LazMall Brand Mega Offer
Category Banner
Flash Sale Slot
Crazy Flash Sale
Splash Screen
Slash It
Brand World
Rewards Store Banner
LazGame: Brand Mini-Games
Feed Campaign Dedicated Tab
Facebook Post
Instagram Story/Highlights
Push Notification
Inbox Notification
Dedicated EDM
EDM – Sub-Banner
EDM – SKU-Banner
Asset Inventory
Facebook Post Instagram Story/Highlights Mega Campaign Assets
Brand logo feature in Campaign Key Visual
Brand logo feature in TVC
Homepage Slider Banner
MCP Brand Module
LazMall Homepage Top Banner Slider
LazMall Brand Event Banner
LazMall New Arrivals Module
LazMall Brand Mega Offer
Category Banner
Flash Sale Slot
Crazy Flash Sale
Splash Screen
Slash It
Brand World
Rewards Store Banner
LazGame: Brand Mini-Games
Feed Campaign Dedicated Tab
Facebook Post
Instagram Story/Highlights
Push Notification
Inbox Notification
Dedicated EDM
EDM – Sub-Banner
EDM – SKU-Banner
Asset Inventory
Push Notification Inbox Notification Mega Campaign Assets
Brand logo feature in Campaign Key Visual
Brand logo feature in TVC
Homepage Slider Banner
MCP Brand Module
LazMall Homepage Top Banner Slider
LazMall Brand Event Banner
LazMall New Arrivals Module
LazMall Brand Mega Offer
Category Banner
Flash Sale Slot
Crazy Flash Sale
Splash Screen
Slash It
Brand World
Rewards Store Banner
LazGame: Brand Mini-Games
Feed Campaign Dedicated Tab
Facebook Post
Instagram Story/Highlights
Push Notification
Inbox Notification
Dedicated EDM
EDM – Sub-Banner
EDM – SKU-Banner
Asset Inventory
Mega Campaign Assets
Dedicated EDM EDM – Sub-Banner and SKU-Banner
Brand logo feature in Campaign Key Visual
Brand logo feature in TVC
Homepage Slider Banner
MCP Brand Module
LazMall Homepage Top Banner Slider
LazMall Brand Event Banner
LazMall New Arrivals Module
LazMall Brand Mega Offer
Category Banner
Flash Sale Slot
Crazy Flash Sale
Splash Screen
Slash It
Brand World
Rewards Store Banner
LazGame: Brand Mini-Games
Feed Campaign Dedicated Tab
Facebook Post
Instagram Story/Highlights
Push Notification
Inbox Notification
Dedicated EDM
EDM – Sub-Banner
EDM – SKU-Banner