DESCRIPTION ACTUAL AUGUST 2022

OCCUPANCY ROOM
GROSS OPERATING PROFIT (GOP)
CASH IN FLOW
TREVPAR
OCCUPANCY MEETING ROOM
GOOGLE SCORE INDEX
F&B PROMOTION
COLLABORATION PER MONTH
OTA SCORE & RANKING
INCREASE NUMBER of CUSTOMER BASE
AGING AP > 60 HARI
AGING AR > 60 HARI

OCCUPANCY ROOM : Jumlah hunian kamar yang terjual

GROSS OPERATING PROFIT (GOP)
CASH IN FLOW
TREVPAR
OCCUPANCY MEETING ROOM
GOOGLE SCORE INDEX
F&B PROMOTION
COLLABORATION PER MONTH
OTA SCORE & RANKING
INCREASE NUMBER of CUSTOMER BASE
AGING AP > 60 HARI
AGING AR > 60 HARI
: Laba kotor
: Pemasukan/penurunan keuangan
: Total pendapatan per kamar
: Jumlah meeting room yang terjual
: Rangking
: Promosi F&B
: kolaborasi dengan influencer
: Rangking
: Data base
: Hutang perusahaan di supplier
: Tagihan yang belum dibayar/piutang
 FORECAST SEPTEMBER 2022 FORECAST OCTOBER 2022 FORECAST NOVEMBER 2022

yang terjual

an keuangan

yang terjual

dibayar/piutang
SEPTEMBER
Marketing
Objective Market Segmentation Sales Activity Cost Remarks
Activity
promotion Travel agent,individual visit, whatsapp and sosial media None make design flyer Sales Only

Leads (pic) Travel agent visit, whatsapp and sosial media None whatsapp blasting group (bwj) bursa E-flyer
wisata jatim,BPWI (bursa pesona wisata
indonesia,wonderful indonesia,HPPI

Brand Awareness of Twin Tower Travel agent,individual visit, whatsapp and sosial media None whatsapp blasting group (bwj) bursa E-flyer
Hotel, Generate Business, Get Leads wisata jatim,BPWI (bursa pesona wisata
indonesia,wonderful indonesia,HPPI

OCTOBER
Marketing
Objective Market Segmentation Sales Activity Cost Remarks
Activity
get Leads Travel agent,corporate,government sales visit,discuss and create special None package Twin Hotel promo Collateral
offer (flyer/poster/et
c),
Boost
Promotion

Increase Room Night Production Travel Agent Whatsapp Blasting None Telemarketing/ Blast our Super Deal E-flyer
package to retail offline travel agents

get Leads travel agent,corporate Whatsapp Blasting none package holiday segment travel agent E-flyer
corporate and individual

promotion Twin Tower Hotel coleb with content looking talent barter colaboration promotion twin tower video content
creator,youtube or instagram voucher

NOVEMBER
Marketing
Objective Market Segmentation Sales Activity Cost Remarks
Activity
strategy branding Travel visit and social media None Target travel agent,corporate,goverment Sales Only and
agent,corporate,government,indivi surabaya,sidoarjo,gresik,mojokerto and wa blasting
dual jogja,solo,semarang,jepara,pati

Get Leads, Brand Awareness of Twin Travel agent,corporate,government Whatsapp Blasting none Super Deal Promo, package Twin Hotel Sales Only
Tower Hotel promo

Brand Awareness of Twin Tower Travel agent,corporate,government Sales visit and WA blasting none Sales call to corporate in surabaya, Sales Only
Hotel malang, sidoarjo, gresik, mojokerto
 Owner
Cost Remarks Date Target Result
(PIC)
None flyer SM 500pax

None None SM 500pax

None To repost on hotel SM 500pax

social media and
design flyer for
awareness

Owner
Cost Remarks Date Target Result
(PIC)
None To repost on hotel SM 30 PIC
social media and
design flyer for
promotion

None None SM 250pax

None To repost on hotel SM 500pax

social media and
design flyer for
promotion

barter cak har,londo SM 2 pic

voucher kampung

Owner
Cost Remarks Date Target Result
(PIC)
1478 flyer SM 30pic

None None SM 500pax

None None SM 500pax

SEPTEMBER
Daily

Available Out Of Order Saleable ARR Room Sold

Total Room 25 0 720 1,019,764 509

Deluxe 3 0 90 358,000 70
Deluxe Family 15 0 450 413,000 380
VIP Level 9 5 0 150 1,188,000 47
President Suite 1 0 30 3,418,000 8
Beat Room 1 0 30 675,000 4

OKTOBER
Daily

Available Out Of Order Saleable ARR Room Sold

Total Room 25 0 744 838,066 640

Deluxe 3 0 93 358,000 81
Deluxe Family 15 0 465 413,000 419
VIP Level 9 5 0 155 1,188,000 115
President Suite 1 0 31 3,418,000 15
Beat Room 1 0 31 675,000 10

NOVEMBER
Daily

Available Out Of Order Saleable ARR Room Sold

Total Room 25 0 720 803,498 646

Deluxe 3 0 90 358,000 86
Deluxe Family 15 0 450 413,000 420
VIP Level 9 5 0 150 1,188,000 115
President Suite 1 0 30 3,418,000 15
Beat Room 1 0 30 675,000 10
Daily

% Occ Rev Par Room Revenue Room Rev Ex Tax&service

71% 20,762,400.00 519,060,000.00 428,975,206.61

78% 10,740,000 32,220,000.00 26,628,099.17

84% 12,390,000 185,850,000.00 153,595,041.32
31% 35,640,000 178,200,000.00 147,272,727.27
27% 102,540,000 102,540,000.00 84,743,801.65
13% 20,250,000 20,250,000.00 16,735,537.19

Daily

% Occ Rev Par Room Revenue Room Rev Ex Tax&service

86% 21,454,480.00 536,362,000.00 443,274,380.17

87% 11,098,000 33,294,000.00 27,515,702.48

90% 12,803,000 192,045,000.00 158,714,876.03
74% 36,828,000 184,140,000.00 152,181,818.18
48% 105,958,000 105,958,000.00 87,568,595.04
32% 20,925,000 20,925,000.00 17,293,388.43

Daily

% Occ Rev Par Room Revenue Room Rev Ex Tax&service

90% 20,762,400.00 519,060,000.00 428,975,206.61

96% 10,740,000 32,220,000.00 26,628,099.17

93% 12,390,000 185,850,000.00 153,595,041.32
77% 35,640,000 178,200,000.00 147,272,727.27
50% 102,540,000 102,540,000.00 84,743,801.65
33% 20,250,000 20,250,000.00 16,735,537.19
 TODAY
NAME OF HOTEL
AVAILABLE SALEABLE SOLD OCC% ARR

Twin Tower Hotel & Apartment (Hotel) 27 27 21 77.78 217,141.09

TOTAL 27 21 12.96 36,190.18

TODAY MTD
REV PAR REVENUE SALEABLE SOLD OCC% ARR REV PAR REVENUE

168,887.51 4,559,962.81 #VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!

28,147.92 4,559,963 #VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!

MEETING ROOM September
Monthly
Description Corporate
Publish Bottom Price Target
Single Double

Half Day 150,000 125,000 - 115,000 -

Full Day 225,000 200,000 - - -
Full Board 525,000 725,000 525,000 - -
Seminar/Workshop 225,000 200,000 - - -
Birthday 120,000 - - - -
Engagement 120,000 - - - -

MEETING ROOM October

Monthly
Description Corporate
Publish Bottom Price Target
Single Double

Half Day 150,000 125,000 - 115,000 -

Full Day 225,000 200,000 - - -
Full Board 525,000 725,000 525,000 - -
Seminar/Workshop 225,000 200,000 - - -
Birthday 120,000 - - - -
Engagement 120,000 - - - -

MEETING ROOM November

Monthly
Description Corporate
Publish Bottom Price Target
Single Double

Half Day 150,000 125,000 - 115,000 -

Full Day 225,000 200,000 - - -
Full Board 525,000 725,000 525,000 - -
Seminar/Workshop 225,000 200,000 - - -
Birthday 120,000 - - - -
Engagement 120,000 - - - -