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  • Guest Lecture Mk. Marketing Management

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    Irene Patrichia
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    This document summarizes the key points from a guest lecture on marketing management. It defines marketing as activities focused on creating, communicating, and exchanging offerings that provide value to customers and society. It notes that the goal of marketing is to gain profit by connecting products to customer needs and wants. It then outlines the evolution of the 4Ps of marketing - product, price, place, and promotion - noting how these concepts have adapted over time, especially with the rise of e-commerce and online/mobile platforms.

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    This document summarizes the key points from a guest lecture on marketing management. It defines marketing as activities focused on creating, communicating, and exchanging offerings that provide value to customers and society. It notes that the goal of marketing is to gain profit by connecting products to customer needs and wants. It then outlines the evolution of the 4Ps of marketing - product, price, place, and promotion - noting how these concepts have adapted over time, especially with the rise of e-commerce and online/mobile platforms.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views1 page

    Guest Lecture Mk. Marketing Management

    Uploaded by

    Irene Patrichia
    This document summarizes the key points from a guest lecture on marketing management. It defines marketing as activities focused on creating, communicating, and exchanging offerings that provide value to customers and society. It notes that the goal of marketing is to gain profit by connecting products to customer needs and wants. It then outlines the evolution of the 4Ps of marketing - product, price, place, and promotion - noting how these concepts have adapted over time, especially with the rise of e-commerce and online/mobile platforms.

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    © All Rights Reserved
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    Guest Lecture Mk.

    Marketing Management Irene Patrichia / 13111910188 / Business 4I


    Narasumber : Bapak Ferryansyah Akbar

    Marketing : activity, set of institutions, and processes for


    creating, communicating, delivering, and exchanging
    offerings that have value for customers, clients, partners, putting the right product in the right place, on the
    Marketing right price, at the right time
    and society at large.

    gain profit

    Produsen ( bisnis )
    Perkembangan Marketing
    customer
    provide
    needs and wants
    product/services 1.0 2.0 3.0 4.0
    Product driven Customer driven Human driven online & offline
    sat
    isfy n e e d s
    connects product story the
    to mind product/services

    4P
    Product Price Place Promotion
    an item that is assignment of value, place evolving any type of marketing
    built or produced or the amount the fastly to world's communication used to
    to satisfy the customer must changes - peer to inform target audiences of
    needs of a certain exchange to get the peer distribution the relative merits of a
    group/people offering to satisfy model these days : product/service.issues,
    these days - co their needs. give consumer most in persuasive pattern.
    creation : instantenous
    these days - co
    represents exposure of not just brands monologue
    creation e-money,
    existing product + products/services their brands, but today it'
    crypto currency,
    adds customer plastic cards, people online customer s become more
    participants wants something marketplace, vocal regarding promotion
    collaboration dynamic website/mobile
    product apps,

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