KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER CUSTOMER SEGMENTS

RELATIONSHIPS
Manufacturers Sales via retail and online Stand-apart toy store with
mediums unparalleled interactive and Unparalleled customer service Kids
Retailers Toy demonstrations in stores demonstrative services
and interactive videos in the providing customers with an Use of CRM tools to ensure Toddlers
Franchisees online site engaging shopping experience good aftersales and feedback (15 to 24 months)
Gaming for families unlike any other stores.
On-line Partners and Launch of online games Pre-school and elementary
Collaborators e.g. Byjus, One-on-one welcome within the (2-5 years)
Hotstar, etc. very few seconds from when the
KEY RESOURCES customer steps in to the store. DISTRIBUTION CHANNELS School (6-12 years)

Products Online website or app should Stores Teens (13-19 years)

also be curated in a way that
Stores the customers feel the same Website and apps Families
thing as it is the unique selling
Websites and apps proposition of Hamleys. Brother and Sister
Parents
Employees and staff

COST STRUCTURE REVENUE SOURCES

Employee and staff salary
Retail store rentals and administrative expenses
Sanitization of the store (post COVID-19)
Online website and app development and delivery (post COVID-19)
Marketing and sponsorship
Free distribution of products to child influencers
Cost of apparel production
Sale of toys through stores, website and apps
Tie-up with EdTech firms for developing educational content
Tie-up with OTT platforms for online mini series adaptations of Hamleys special
characters
Sale of apparel online
Premium membership with priority slots, merchandising, etc.
Special celebration bookings