PRESENTATION

STUDY MODEL: MEESHO

SOCIAL COMMERCE PLATFORM

SUBMITTED TO:- MS. LIPI

ASSISTANT PROFESSOR

SUBMITTED BY:- EESHA GUPTA, JYOTI PANDEY

NASHRA, SADIYA, SHIVANGI
Meesho is an e-commerce company of fashion and casual lifestyle items. It is headquartered in
Bengaluru.

Vidit Atrey and Sanjeev Barnwal could tend to fall under Digital and Innovator entrepreneur as-
Meesho provides online platform for buying and selling of good
Meesho has a creative business idea to provide platform for small scale and individual business
with zero investment and unique business opportunities.
 BUSINESS MODEL
Moto of Meesho is to empower women
by providing re-selling opportunity to
small scale businesses so it is B2B and
B2B Model.
Meesho also produce product in its
own facility & directly sells to
customers So it is B2C Model.
Meesho is a social e-commerce
platform for selling their own products,
So the business follow D2C model as
well.
 MEESHO - BUSINESS MODEL CANVAS

KEY ACTIVITIES KEY PARTNERS CUSTOMER VALUE CUSTOMER COST

SEGMENTS PROPOSITIONS RELATIONSHIPS STRUCTURE

Enabling resellers to sell
products online
Quality assessment
Functional market place
Generating awareness
and traffic
Order handling
Customer support
Payment handling
Suppliers
Sellers Resellers automated logistics
3PL Partners
Smaller Scale Business Consumers direct call advertising and marketing
Financial Partners
owner reseller bonus, rewards
Payment Partners
Boutique Owner and discounts
Marketing Partners
Handicraft Seller communication expenses
Other Partnerships
travelling and conveyance
employee benefits

Consumers
KEY RESOURCES Price conscious customer
CHANNELS REVENUE

18-45 years age group

Human Resources All over the India
Financial Resources Mostly Female
Technology Resources Income low to medium
Logistics Resources Education
People who like fancy
Instagram and Facebook push
products
Meesho.com website and STRUCTURE
Application primary source -
Advertisements commissions on sales
Promotion, WhatsApp, through Ads and rank
Marketing Channels potential source -
selling on data
logistics
 KEY ACTIVITIES
MEESHO

Enabling resellers to sell products online

Product quality assessment

Providing a functional market place

Generating awareness and traffic

Order handling

Customer support

Payment handling
KEY PARTNERS
MEESHO
 SUPPLIERS 3PL PARTNERS
(35% THIRD-PARTY
Supplier Hub - In app login and LOGISTICS SHIPMENTS
registration IN INDIA)
Partnered with suppliers PAN India
Suppliers include wholesalers, Shadofax
manufacturers, and importers who Ecom Express
list their products on the Meesho Delhivery
platform. Expressbees
They get value from the platform in Blue dart
terms of 0% commission, 0
penalties for late dispatch, wider
PAYMENT PARTNERS
reach, and guaranteed payments.
Paytm
Cashfree
Razorpay
FINANCIAL PARTNERS
(backed by some of the best
Venture companies)
MARKETING PARTNERS
YC (Meesho has special contracts with various marketing
Facebook companies)
Naspers
Sequoia Capital DVio Digital
Shunwei Capital Meesho runs an affiliate marketing campaign to
SAIF Partners. reward influencers and opinion leaders for
referring new customers.
MEESHO X GOOGLE CLOUD
GOOGLE CLOUD
(2ND MAY 2022 - THE PLATFORM WITNESSED A 85% INCREASE IN
SELLER REGISTRATIONS SINCE APRIL 2021)

Leverage Google Cloud's scalable and reliable infrastructure to drive

operational efficiency, modernisation and scale for growth while
delivering better performance and experience to its users.

To build an AI-first supplier experience, better user acquisition

strategies and a personalised shopping experience

MEESHO X WE HUB MEESHO X SOFT BANK

REVENUE STREAMS
PRIMARY SOURCE -
commissions on sale
Through ads and rank push, runs ads and showcase

POTENTIAL SOURCE -
selling of data
logistics
VALUE PREPOSITION
Resellers
MEESHO PROVIDES RESELLERS WITH A PLATFORM TO START AND GROW THEIR
OWN BUSINESS WITH ZERO INVESTMENT. IT SOURCES PRODUCTS FROM
SUPPLIERS AT WHOLESALE PRICES AND OFFERS THE SAME TO RESELLERS

TO SELL TO THEIR TARGET AUDIENCE.

SELLERS CREATE THEIR BRANDED STORES ON THE MEESHO PLATFORM

AND START SHARING PRODUCTS WITH THEIR CONTACTS ON WHATSAPP,
FACEBOOK, AND INSTAGRAM.

Consumers
THE BIGGEST PROBLEM WITH ONLINE SHOPPING IN INDIA IS THE LACK OF TRUST.
IN THE POPULATION OF 1.38 BILLION, VERY FEW PEOPLE SHOP ONLINE
(150 MILLION) AND EVEN FEWER MAKE REPEAT PURCHASES.

THE REASON FOR THIS IS THE FEAR OF BEING SCAMMED OR DUPED,

ESPECIALLY WHEN IT COMES TO BUYING PRODUCTS FROM A NEW SELLER OR WEBSITE.

MEESHO SOLVES THIS PROBLEM BY MAKING A PERSON’S ACQUAINTANCE

(RESELLER) THEIR CONTACT POINT IN BUYING PRODUCTS ONLINE.

BESIDES THIS, THE PRODUCTS AVAILABLE ON MEESHO MEET THE CUSTOMER’S

EXACT NEEDS AS THEY ARE MOSTLY CUSTOMISED ACCORDING TO THEIR BUDGET,
PREFERENCES AND LOCATION.
 COST STRUCTURE
logistics
advertising and marketing
reseller bonus, rewards and discounts
communication expenses

travelling and conveyance

employee benefits
CONSUMER RELATIONSHIP
automated
direct call

 KEY RESOURCES
Financial resources
MEESHO HAS RAISED OVER $1.1 BILLION IN FUNDING FROM INVESTORS
LIKE SEQUOIA INDIA, SHUNWEI CAPITAL, RPS VENTURES, META, ETC.

Human resources
THE COMPANY HAS A TEAM OF OVER 6,000 PEOPLE THAT IT USES FOR VARIOUS
PURPOSES LIKE CUSTOMER SUPPORT, TECHNOLOGY, MARKETING, ETC.

Technology resources
THE COMPANY HAS BUILT A TECHNOLOGY PLATFORM THAT HELPS
IT WITH VARIOUS OPERATIONS LIKE LOGISTICS, PAYMENTS, ETC.

Logistic resources

THE COMPANY HAS TO ENSURE THAT THE PRODUCTS THAT ARE SOLD ON ITS
PLATFORM ARE DELIVERED TO THE CUSTOMERS ON TIME. FOR THIS, IT HAS
TIE-UPS WITH VARIOUS LOGISTICS PROVIDERS.

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 CHANNELS
MEDIUM TO CONNECT WITH THE
COSUMERS & DISTRIBUTORS

Operates Directly through website www.meesho.com

Mobile Application, which makes it user friendly

Advertisements and promotion, WhatsApp, Instagram

and Facebook Marketing Channels
CUSTOMER SEGMENTS

DIVIDED INTO TWO SEGEMENT

SELLER
Small Scale Business Owners
Boutique Owners
Handicraft Seller

CONSUMERS

18-45 years age group

All over the India
Mostly Female
Middle Class to Upper middle Class
People who are into Fast Fashion
THANK YOU