NATIONAL INSTITUTE OF FASHION TECHNOLOGY,

GANDHINAGAR

APPAREL MERCHANDISING

SELECTION OF INTERNATIONAL APPAREL RETAILER/BRAND

OWNERS & RESEARCH & DESCRIBE THE RETAILERS.

SAYANTAN RAHA (MFT)

CONTENTS -
1. Introduction………………………………………………………………………...3
1.1. Company Profile…………………………………………………………….3
1.1.1 Adidas at a Glance……………………………………………………...3
1.1.2 Facts and Figures………………………………………………………..3
1.1.3 Company Strategy……………………………………………………...3
1.1.4 Key location of the company……………………………………….3
1.1.5 Behaviour of the employees………………………………………..4
1.1.6 Number of employers………………………………………………….4
1.1.7 Sustainability……………………………………………………………….4
1.1.8 Innovations………………………………………………………………….4
1.2 Financial Market…………………………………………………………….…4
1.3. Vision of the company……………………………………………………..4
1.4. Mission of the company…………………………………………………..5
1.5. Company History……………………………………………………………..5
2. Company’s Growth………………………………………………………………...7
2.1. Evolution of Company’s Logo…………………………………………...8
2.2. Adidas – Sales Revenue of the Company………………………...10
3. Adidas competitor analysis……………………................................11
4. Target Customers……………………………………………………………….….11
4.1. Core Targets………………………………………………………………….…11
5. Product Types offered by Adidas……………………………………….…..12
5.1. Men’s Product…………………………………………………………….…..12
5.2. Women’s Product……………………………………………………………12
5.3. Kid’s Product…………………………………………………………………..12
6. Price Range offered by Adidas……………………………………………….13
6.1. Men’s Product Prices……………………………………………………….13
6.2. Women’s Product Prices………………………………………………….13
6.3. Kid’s Product Prices…………………………………………………………14
7. Vendor Selection Criteria……………………………………………………….14
8. Adidas CSR Policies…………………………………………………………………16
8.1. Tips on spotting fake Adidas clothes………………………………..18
8.2. Conclusion……………………………………………………………………….20
9. References……………………………………………………………………………..20
 1. INTRODUCTION
1.1. Company Profile¹ :
1.1.1 ADIDAS AT A GLANCE
Adidas has its roots in Germany but they are a truly global company. Around the
world the company having employ over 57,000 people. Employees from about 100 nations
are working at Adidas global HQ in Herzogenaurach, Germany – the ‘World of Sports’. Every
year they produce over 900 million sports and sports lifestyle products with independent
manufacturing partners worldwide. In 2018 it generated sales of € 21.915 billion (17048
crores in INR). These numbers alone can easily suggest that adidas is quite a large and also
multifaceted organization. True, But they keep things simple, lean and fast. And Adidas will
use this approach now to give an overview of what the company is all about. 

1.1.2 FACTS AND FIGURES

CEO OF THE COMPANY – KASPER RORSTED

CORE BRAND OF THE COMPANY -

BELIEVING THOUGHT –
“Through sports we have the power to change lives.’’

1.1.3 COMPANY STRATEGY - Creating the new >> SPEED (how we deliver)
>> CITIES (where we deliver)
>> OPEN SOURCE (how we create)

1.1.4 KEY LOCATION OF COMPANY -

I. HERZOGENAURACH, GERMANY – GLOBAL HQ.

II. AMSTERDAM
III. PORTLAND
IV. BOSTON
V. SHANGHAI
VI. HONG KONG
VII. PANAMA

1.1.5 BEHAVIOURS OF EMPLOYEES - 3Cs – Confidence, Collaboration & Creativity.

1.1.6 NUMBER OF EMPLOYEES OF THE COMPANY - 57,016 (WORLDWIDE), 51% MALE &
49% FEMALE, AVERAGE AGE – 31, WOMEN IN MANAGEMENT POSITION – 33%.

1.1.7 SUSTAINABILITY –

1. SELECTED TO JOIN – The Dow Jones sustainability indicates for the 19 th consecutive time.

2. SUSTAINABLE COTTON – 100% of the cotton the company sourced globally, that was
sustainable cotton.

3. PLASTIC FREE – Company managed to phase out single used plastic in the majority of
facilities.

4. MORE THAN 99% - Products are PFC free.

1.1.8 INNOVATIONS – AT BRAND ADIDAS, PRODUCT LAUNCHED DURING THE COURSE OF

THE YEAR ACCOUNTED FOR 74% OF BRAND SALES.
investment into research and development €153 million.

1.2 FINANCIAL MARKET – NET SALES OF THE COMPANY - € 21.915 BILLION, OPERATING
MARGIN – 10.8%, NET INCOME FROM CONTINUING OPERATIONS - €1.709 BILLION,
AVERAGE NUMBER OF SHARES – 201,759,012.

1.3 VISION OF THE COMPANY -

IT IS ALL ABOUT SPORT

This is where Adidas come from, everything they do is rooted in sport. And sport plays an
increasingly important role in more and more people’s lives, on and off the field of play.
Sport is central to every culture and society and is core to an individual’s health and
happiness. Therefore, they believe that, through sport, they have the power to change lives.
This core belief guides the way they run the company, how it work with their partners, how
it create their products, and how they engage with the consumers.
1.4 MISSION OF THE COMPANY –
WE PLAY TO WIN

Athletes will not settle for average. And neither do the company. So they have a clear
mission: To be the best sports company in the world. Every day, employees come to work to
create and sell the best sports and fitness products in the world, and to offer the best
service and consumer experience – and to do it all in a sustainable way. To successfully do
that, the company focus entirely on their authentic sports brands as we connect and engage
with their consumers.

1.5 COMPANY HISTORY² –

1900-1949 THE EARLY YEARS

Every great story has a beginning. This one started in a small town in Bavaria, Germany. Adi
Dassler registered the “Gebrüder Dassler Schuhfabrik” in 1924 and embarked on his mission
to provide athletes with the best possible equipment. Gold medals in Amsterdam (1928,
Lina Radke) and Berlin were first rewards and milestones – and only the start of the story.
1958 REEBOK: A BROTHER-TO-BE, STILL MILES AWAY

Two brothers working together for the best of the athlete. Sounds familiar? Well this story
started across the channel, miles away from Herzogenaurach. While adidas continued to
grow after its own 1954 miracle, two British men by the names of Joe and Jeff Foster gave
their grandfather’s company “J.W. Foster and Sons” (founded in 1895) a new name: Reebok.
Keep it in mind for now, they will get back to this later.

1972 THE TREFOIL AND THE OLYMPIC IDEA

In 1972, the world turned to Germany when the Olympic Games opened in Munich. Just in
time for the event, adidas presented a new logo that was here to stay: the Trefoil. Then,
symbolizing performance. Today, the adidas Originals collection stands for lifestyle and
street. Times may change, but trefoiled quality will always remain.

1972-1978 BECOMING A TRUE MULTI-SPORTS SPECIALIST

From Herzogenaurach to the world: the 3-Stripes kept expanding to more and more sports
throughout the years. This is reflected in the broad range of athletes who trust adidas to
make them better: besides the usual suspects such as the world’s best football players, like
the Argentinean national team, outdoor icon Reinhold Messner climbed mountains in
adidas shoes and gymnast Nadia Comaneci scored a perfect 10, repeatedly. 

1978 DEATH OF A SHOEMAKER

Adi Dassler died on September 6, shortly before his 78th birthday. The man who almost
single-handedly redefined the sporting goods industry and lifted the benchmark by a mile
left behind a flourishing company. The end of one Dassler era became the start of another:
Adi's wife Käthe, with support from her son Horst, took over. 

1993 A SLEEPING GIANT’S NEW MASTER 

Robert Louis-Dreyfus. The new CEO made an almost impossible job seem easy. Together
with his partner Christian Tourres, he understood that the almost bankrupt adidas did not
need to be reinvented, it simply needed a new direction. He turned the sleeping giant from
a sales- to a marketing-driven company and steered adidas back on the growth path. In
1995, six years after becoming a corporation, adidas went public and its new marketing
slogan could not sum it up better: “We knew then, we know now”.

2000 NEW CENTURY, NEW DIVISIONS

As the new century started, Adidas reinvented the game again. In addition to its sport
performance offering, Adidas is the first in the industry to introduce a new lifestyle segment,
focusing on sports-inspired street-wear. In the years to come, new partnerships with Yohji
Yamamoto (2002) and Stella McCartney (2004) were born along with exciting labels such as
Y-3 (2003) and Porsche Design Sport (2007).
 2015 CREATING THE NEW

In March 2015, the next five-year strategic business plan for the company was presented.
'Creating the New' is the strategy and attitude that leads Adidas into the future. The
company is working every day to inspire and enable people to harness the power of sport in
their lives. The strategy translates that competence in sports into street-wear and fashion.
2015 saw the divestiture of the Rockport brand. This allowed the company to reduce
complexity and focus on the adidas and Reebok brands. These brands connect with
consumers; therefore, their success defines the success of the business. With Creating the
New, brands are closer to consumers than ever before. To achieve this, the plan is focused
on three strategic choices:  

 Speed: Become the first true fast sports company – fast in satisfying consumer needs, fast in
internal decision-making.
 Cities: Six key cities in which to grow share of mind, share of market and share of trend are
identified: New York, Los Angeles, Shanghai, Tokyo, London and Paris.
 Open Source: Be the first sports company that invites athletes, consumers and partners to
be part of the brands.
2. COMPANY’S GROWTH –
At first in the year 1949 there was 49 workers in the company, Then the employees are
increased as per growth of the company. In the year 2016 there was approx. 57000
employees present all over the World.

2.1 EVOLUTION OF COMPANY LOGO³ =

 Logo #1: The Three Stripes (1949)
This logo does not have a specific look. The company simple placed three black
stripes on everything that they manufactured. Even this early in their history, the
company was known for this branding. The owner of the company at the time liked to
call his business “The three stripe company”. Even as new logos took the place of the
old ones, the company would remain loyal to the three stripes look.

 Logo #2: The Trefoil (1971)

The trefoil was the second Adidas logo. The theme of three stripes is still evident in
the look, both in the leave that shoot out from the logo, and the three stripes that
cross it diagonally.
 This logo was chosen because the company wanted a logo that represented the fact
that their brand was a lot larger and more diverse that it used to be while still
keeping the classic Adidas look.

 Logo #3: The Three Bars(1997)

This logo is the latest one that has been introduced, and it represents some of the
finest equipment that Adidas sells. This logo more than the others is supposed to
have a lot of meaning. The company wanted to keep the three stripes that they were
known for, but also add something to give the logo some power. This new logo is
supposed to resemble a mountain, like it is challenging the people who buy Adidas
products to push themselves to their limits.

…………………………………………………………………………………………………………………………………………
2.2. SALES REVENEU OF THE COMPANY4 =

ADIDAS NET SALES BY REGION =

3. Adidas Competitor Analysis5 =
Located in Bayern Germany, Adidas is a popular brand for both the famous and the
unknown. Adidas is one of the top most footwear companies getting its votes from the
quality sportswear and equipment it makes and markets in over 160 countries globally.
Founded in the 1920’s, the company specialized in football footwear & apparel, basketball
footwear & apparel, running footwear & apparel and training gear & apparel. It is also one
of the few shoe making companies to feature lifestyle goods including the Y-3 and SLVR
fashion brands. And with its other businesses namely Reebok-CCM Hockey and Taylor
Made-Adidas Golf, it is a very formidable force to reckon in the industry but not without
formidable competitors as well.
1. NIKE, Inc
2. CALLAWAY GOLF COMPANY
3. PUMA SE
4. FILA
5. CONVERSE
6. NEW BALANCE
7. K-SWISS
8. ASICS
9. LI-NING
10. AIR JORDAN

Conclusion
As far as the market force is concerned, Nike is the number one competitor of adidas.
However, due to the sibling rivalry that began in the 1920’s, I can say that adidas has got
two formidable competitors with PUMA being the other serious competitor. Family feuds
always go down the generations even after the main people to have started the feuds are
dead and that is exactly what is happening between adidas and PUMA.

4. TARGET CUSTOMERS6:-

The targeted group comes from middle class, upper middle class and upper class family. The
main target audience for Adidas is of around 13-30 year old consumers who are involved in
any given discipline or sports. Adidas makes high end. High quality products for all sports, so
this will interest this audience at its affordable price, especially if their discipline is football
as a teenager (teenagers go mad for the new pair of predator football boots, released just
about once a year). Mostly male based, and mainly working middle class families or
individuals. Along with this audience there is also the smaller audience of those who are not
into sports. They shop at Adidas for the big logo’s and the look of the shoes for a fashion
statement. These are between 16-25, working middle class both male and females.

4.1 CORE TARGET - 1. Fashion lovers

 2. Trend followers and setters

3. Supporters of street culture

4. Sportsman

5. Inspire Fitness

6. Easy going lifestyle

7. Loyal to sports brands.

5. Product Types Offered by ADIDAS7 :-

5.1. MEN’s – Jackets, Classic Pants, T-shirts, Shorts, Football Jersey, Track pants, Long
sleeve t-shirts, Woven track top, Underwear, Socks, Swimwear, Sweat shirts, Shoes, Suits,
Polo shirts, Sweaters, bags.

5.2. WOMEN’s - Hoddie, Layered Jackets, Tees, Shorts, Football Jersey, Tights, Long
sleeve t-shirts, Woven track top, Socks, Swimwear, Sweat shirts, Shoes, Suits, Polo shirts,
Sweaters, bags, Tennis court Skirts, Running Jackets.

5.3. KIDS – Sports shoe, t-shirts, shorts, jersey, Jackets, Tennis Tee, Track pants, Joggers,
sports hoddie, bags.
6.PRICE RANGE OFFERED BY ADIDAS8 –
6.1. MEN’s (in Rupees) =

Jackets & Suits ( ₹ 1800-15000)

Track pants ( ₹ 2000-6999)

T-shirts & Polo shirts( ₹ 550-6999)

Jersey & Track tops( ₹ 999-7999)

Shoes( ₹ 2999-12999)

Sw eat shirts & Sw eaters( ₹ 1399-10599)

Bags( ₹ 1499-19599)

6.2. WOMEN’s (in Rupees) =

Jackets ( ₹ 2999-7699)

T-shirts ( ₹ 599-7999)

Track tops( ₹ 999-7999)

Shoes( ₹ 3999-21999)

Tights( ₹ 2499-7599)

Bags( ₹ 1499-19599)
 6.3. KID’s (in Rupees) =

T-shirts ( ₹ 599-2999)

Track tops & pants( ₹ 699-5999)

Shoes( ₹ 1999-5999)

Jackets & Hoddie( ₹ 1499-6599)

Bags( ₹ 1499-10599)

7. VENDOR SELECTION CRITERIA9 –

This list displays Adidas primary suppliers and vendors those sourcing the products
manufacture and exports. They mainly performs manufacturing operations the main
suppliers are not capable of doing their own facilities for e.g. specialist printing, mould
production or embroidery services. Here some of the suppliers are given in below table (are
collected from different countries).

Location Account Address City Category

Bangladesh Karnaphuli Shoes Korean Export Chattogram Apparel
Industries Limited Processing Zone

Brazil Calçados Ramarim Rua Angra dos Reis, Nova Hartz – RS Footwear
Ltda - Nova Hartz 171

Cambodia BEAUTY SILK Veng Sreng Blvd, Phnom Penh Apparel

SCREEN LIMITED Phum Trapeang
Thleung

China Anhui Palma Dress SiXian Economic SuZhou Apparel

Co., Ltd. Development Zone

Germany Biess Textil- Gruenwalder Weg Oberhaching b. Apparel

Applikationen Gmbh. 28F Muenchen

India GOKALDAS INDIA No. 21b & 21c, Bangalore Apparel

Survey No. 34-37
Indonesia P.T. Kahatex JL. Cijerah Cimahi Apparel
Cigondew

Adidas has outsourced most of its production. Overall, they work with around 800 independent
factories from around the world that manufacture their products in more than 55 countries.

VII.1. Raw Materials used by Adidas10 - Based on a life cycle approach, they take
several factors into account when they evaluate the sustainability of materials, such as
land use, elimination of hazardous substances, animal welfare, energy consumption and
water consumption.

SUSTAINABLE AND RECYCLED MATERIALS ADIDAS USE :

The most commonly used sustainable materials they use are “Better Cotton”, recycled
polyester, recycled nylon, recycled rubber, algae-based EVA, TENCEL, water-based
polyurethane (PU), and recycled thermoplastic polyurethane (TPU). 

They source various recycled materials such as inlay soles, textiles, metals, plastics,
packaging and rubber. The companies we work with that make injected plastic plates for
football boots are now recycling waste back into production. And they have also been able
to increase the percentage of rubber and EVA that can be reground and reused in shoes. 

Cotton - They are a founding member of the Better Cotton Initiative (BCI). Not only does the
BCI aim to reduce the use of pesticides, it also promotes efficient water use, crop rotation
and fair working conditions. In 2018, 100% of the cotton they used globally was sustainable
cotton, that means Better Cotton or organic cotton. Their success is the result of clear target
setting – both with suppliers and with internal teams who supported the sourcing of
Better Cotton for our products. The Adidas BCI cotton sourcing countries include Turkey,
Brazil, US, Mali, Pakistan and India.

Recycled polyester (rPES) - is a synthetic fiber based on waste, such as plastic bottles and
used garments. The raw material is reprocessed and spun into fibers. Using recycled
polyester has many benefits over virgin polyester. It helps them to reduce their dependency
on non-renewable petroleum and decreases our carbon impact when compared to
conventional polyester. Polyester is the most used material in Adidas products, and using
more recycled polyester is one way they seek to improve their environmental footprint
while still making high-performance products for the athlete. They aim to replace all virgin
polyester with recycled polyester in all adidas and Reebok products where a solution exists
by 2024, and have set clear internal milestones for their product creation teams to help
achieve this target.

Recycled Nylons - Standard nylon is made from petroleum. Recycled nylon is made from
post-industrial and post-consumer waste, including discarded industrial fishing nets that are
sometimes left in the ocean. In general, using recycled nylon has many benefits over
standard nylon: it helps reduce their dependence on petroleum and allows us to discharge
less waste, contributing to a reduction in toxic emissions from incinerators that would
otherwise be needed for waste disposal.

Leather - Adidas prohibits the use of leathers, hides or skins from animals that have been
inhumanely treated, whether these animals are wild or farmed. Further, Adidas does not
source or process raw materials from any endangered or threatened species, as defined by
the International Union for Conservation of Nature and Natural Resources (IUCN) in its red
list.

8. Adidas CSR Policies11 –

Corporate social responsibility efforts have become a key differentiator for many brands.
Firehouse Subs, for example, leverages its Public Safety Foundation to produce business
growth. Many brands have followed suit through charitable giving and community
engagement, as our CSR report indicates. Now, apparel brand Adidas is focusing on similar
methods of engagement.
 
In 2018, Adidas produced more than five million pairs of shoes containing recycled plastic
waste. The company plans to more than double that figure this year. To reach this goal, the
company has partnered with global collaboration network Parley for the Oceans. Parley for
the Oceans intercepts plastic waste on beaches before it can reach the oceans. The waste is
then made into a yarn, which becomes a key component in Adidas footwear. The company
also produces other apparel from the recycled material, including Champions League jerseys
for FC Bayern Munich and Alexander Zverev’s outfit for the Australian Open. Adidas’ goal is
to produce 11 million pairs of shoes containing recycled ocean plastic in 2019.
 
"Sustainability at Adidas goes far beyond recycled plastic," says Adidas Executive Board
Member Gil Steyaert, responsible for Global Operations. "We also continue to improve our
environmental performance during the manufacturing of our products. This includes the use
of sustainable materials, the reduction of CO2 emissions, and waste prevention. In 2018
alone, we saved more than 40 tons of plastic waste in our offices, retail stores, warehouses,
and distribution centers worldwide and replaced it with more sustainable solutions."
 
Recently, Adidas signed the Climate Protection Charter for the Fashion Industry at the UN
Climate Change Conference in Katowice, Poland. The company agreed to reduce
greenhouse gas emissions by 30 percent by 2030. In addition, it is committed to using only
recycled polyester in every product and on every application where a solution exists by
2024. As a founding member of the Better Cotton Initiative, the company sources only
sustainably produced cotton. In addition, the company hasn’t used plastic bags in its stores
since 2016.
 
Where the use of plastics is still unavoidable (in transport packaging, for example), the
company is relying on counterbalancing measures and promoting sustainable alternatives. It
is currently supporting the global innovation platform Fashion for Good with a donation of
€1.5 million, which equates to the company’s environmental impact of plastic packaging.
 
Adidas’ goal to produce more recycled apparel and offset its plastic usage is admirable.
Loyalty360 has seen many brands devote themselves to CSR with rigor, for the betterment
of our world. We feel that brands that commit to CSR in an authentic manner will reap many
benefits.

*** Today, the adidas Group launches its Sustainability Strategy ‘Sport needs a space’ as
part of its 2015 Sustainability Progress Report. Deeply rooted in the company’s core belief
that sport has the power to change lives, the Strategy translates the Group’s sustainable
efforts into tangible goals and measurable objectives until 2020. All actions taken based on
the Sustainability Strategy have a direct positive impact on the world of sport, in order to
ensure that sport remains an infinite source of happiness.

‘Sport needs a space’ is the result of extensive consumer research the company has done to
validate its understanding of how important sport is for well-being, values and working
together as well as for our overall society. The most striking learning is that 93% of people
interviewed said they would hate or dislike a world without places to participate in sport. As
reported, “It would be an unbearable world with little enjoyment; a miserable place with
lack of energy”. 

Through sport we have the power to change lives and create lasting positive social
change.

Expanding the previous sustainability scope and building on the company’s track record,
‘Sport needs a space’ is a holistic strategy framework that follows the entire lifecycle of
sport, from the spaces where sport is made (all places where products are created,
designed, manufactured and shipped), sold (own retail, wholesale and e-commerce) and
played (from the indoor court to the outdoor pitch all over the world). 

Further broken down into the two main areas of product and people, the following six
strategic priorities – being most material to the adidas Group – tackle the challenges that
endanger the spaces of sport. 

PRODUCT:

Water
The most endangered resource is also the most essential one. The company’s approach
addresses water efficiency, quality and accessibility.
Materials 
The adidas Group is committed to driving closed-loop solutions and extending the use of
more sustainable materials such as Better Cotton, Recycled Polyester and Ocean Plastic.
 Energy
The company will continue to reduce its absolute energy consumption, transition to clean
energy and look into energy harvesting opportunities.

PEOPLE: 

Empowerment
People are at the heart of the adidas Group strategy. From factory workers to employees
and consumers, the focus is on ensuring they understand and exercise their rights, make
informed decisions and unlock their potential.
Health
Sport has a direct link to happiness and health. The company will strive to enable people
across the world to participate in sports activities and educate them on physical and mental
health, thus allowing them to lead a healthier and more fulfilled lifestyle. 
Inspiring action
Whether it is about supporting employees in becoming agents of change in the communities
they work, live and operate in or engaging with creators and influencers to drive
innovations, the company will harness the power of sport to inspire people around the
world to take action. 
The strategy presentation comes with the publication of the 2015 adidas Group
Sustainability Progress Report, the 16th published by the company so far. The report is an
annual overview of achievements and challenges and it closes a process which started back
in 2010. 

Some highlights from the 2010-2015 cycle include:

 The adidas Group suppliers’ social & environmental performance as tracked through KPIs
has seen a significant improvement. 
 The SMS Worker Hotline, launched at the end of 2012, was expanded to a total of 58
factories across Indonesia, Cambodia and Vietnam, covering roughly 263,000 factory
workers.
 Since 2010, employee volunteering hours have reached a total of 150,000. 
 Better Cotton has increasingly been sourced, with the company now sourcing 43% of all its
cotton as Better Cotton. The company is well on track to source 100% of cotton across all
product categories in all its brands as ‘sustainable cotton’.  
 The increasing use of virtual samples allowed the Group to save 2.4 million samples
between 2011 and 2015.
 While initially aiming to certify five of the company’s sites globally, the adidas Group now
has 13 sites with ISO 14001 certification. 
 Important partnerships started in the period 2010-2015 are: Sustainable Apparel Coalition
(SAC); Zero Discharge of Hazardous Chemicals (ZDHC); bluesign® technologies; Parley for the
Oceans.
8.1. Tips on Spotting Fake Adidas Clothes:-

1. Price

One major thing that always distinguishes the real Adidas Products from the fake ones is the
price. Adidas is a brand that is known for quality all over the world. The price commensurate
with the quality and this is why its products are relatively costly.

2. Quality

The quality of any product can easily be identified if you are used to the products. Ranging
from the quality of the stitches made to the type of clothing material used for the product,
you can know whether it is fake or genuine. A fake Adidas product can never have the same
quality as the original.

3. Label

The label used on the product is also very important. Some fake products will use labels like
Adidas’ but will write names like Adidas, Adabas or Adidas (be mindful of the ss). These are
the ways you may to the traps of fake products.

4. Check Product’s Serial Numbers.

This is more related to shoes made by Adidas. Other products made by Adidas also have this
unique number engraved on the product or attached to it. For example, a genuine supplier
that wholesale Adidas shoes will have a serial number on both the pair. Each of the pairs has
a serial number different from the other. Fake Adidas shoes will mostly have the serial
numbers the same on the pair of shoes.

5. Seller’s Website Security

Most fake products are sold by merchants who do not have a standard website. A site that
does not show a lock at the topmost left corner of the browser is not safe to buy from. This
is because the website has security that is a threat to what you are buying.

How to sell Adidas products?

Selling Adidas product will fetch you a lot of profit. This is because Adidas is a brand that
sells anywhere in the world. If we are considering selling this brand’s products, then we can
start by linking up with any of the suppliers mentioned above. We are advised to acquire a
document in the form of Memorandum of Understanding known as MAP (Minimum
Allowed Pricing). This is to ensure that we do not hide under Adidas and engage in some
sharp practices such as selling of fake Adidas products. If this is done, then you can start to
sell Adidas products anywhere in the world by shopping from the various cheap Adidas
wholesale suppliers mentioned in this article.

8.2 Conclusion

The buying and selling of products from a brand such as Adidas is a good business to do. This
is because we will always receive a reasonable amount of patronage. This article has been
able to figure out a lot of things for us. This ranges from the best and cheap Adidas clothing
wholesale suppliers that have been given with their addresses and locations. The products
sold by those suppliers are also highlighted in here we have to identify fake Adidas products
which we believe must have been very useful to everyone. We have been told that starting
the business of selling Adidas products is not an issue. Once the marketer has assessed the
needs and initiated a model, we must continually measure customer satisfaction and adjust
the company’s offering or product and the pieces that build the total brand community
experience and its market segmentation.

9. REFERENCES -

1. https://www.adidas-group.com/en/group/profile/
2. https://www.adidas-group.com/en/group/history/
3. http://blog.logomyway.com/adidas-logo-design-history/
4. https://www.statista.com/statistics/268416/net-sales-of-the-adidas-group-worldwide-since-
2000/
5. https://www.marketing91.com/top-10-adidas-competitors/
6. https://www.google.com/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=2ahUKEwiRyLiK24DlAhVIOKwKHXe8Ak0Qj
B16BAgBEAM&url=http%3A%2F%2Fwww.samere.fr%2Fofficielboutique%2Fadidas-originals-
target-market-851.html&psig=AOvVaw0JDHSDGgwdi_Kjk-Hce0_r&ust=1570212376556323
7. https://shop.adidas.co.in/#category/Pag-60/No-0/activeStartDate_dtdesc/All/
_facet_.GENDER_FACET_ss:(%22MEN%22)
8. https://shop.adidas.co.in/
9. https://www.adidas-group.com/en/sustainability/compliance/supply-chain-structure/
10. https://www.adidas-group.com/en/sustainability/products/materials/#/leder/
11. https://loyalty360.org/content-gallery/daily-news/adidas-commits-to-corporate-social-
responsibility