Table of Contents

Law of demand..................................................................................................................3

Law of supply.....................................................................................................................3

Competition.......................................................................................................................3

Market leader.....................................................................................................................3

Market challenger..............................................................................................................4

Market follower..................................................................................................................4

Market nicher.....................................................................................................................4

Adidas................................................................................................................................4

Nike....................................................................................................................................5

More preferable.................................................................................................................6

Mainly used in environment...............................................................................................7

Nike’s Advertise.................................................................................................................8

Adidas’ advertise...............................................................................................................8

References......................................................................................................................10
Law of demand
In law of demand, if the price of a good will increase, the demand will
decrease or if the price of a good will decrease, the demand will increase. So, price is
inversely related with demand.

Law of supply
In law of supply, if the price of a good will increase, the supply will increase
or if the price a good will decrease, the supply will decrease. So, price is directly related
with supply.

a. Demand will increase

b. Demand will decrease
c. Demand will decrease
d. Demand will increase
e. Demand will decrease

Competition

Competition capability that human beings have a lot of same products, and they

all choose to promote them to you.

Market leader
The organization that lead the markets or have market shares then others
are referred to as market leader.

Market challenger
Market challenger are to compete with market leader but they’re not such thing
like market leader. But they will become market leader as possible.

Market follower
 A enterprise that tries to observe others is simply a
follower.A enterprise that leads its market is no longer a follower at all.

Market nicher
The market niches are the specific market leaders that they have special
aggressive blessings and improvements.

Two brand names

Adidas and Nike

Adidas

Adidas AG stylized as adidas considering that is a German multinational

corporation, situated and headquartered in Herzogenaurach, Bavaria, that designs and
manufactures shoes, garb and accessories. It is the greatest sports clothing producer in
Europe, and the 2nd biggest in the world, after Nike. It is the keeping employer for the
Adidas Group, which consists 8.33% stake of the soccer membership Bayern München,
and Runtastic, an Austrian fitness science company. Adidas's incomefor 2018 was
once listed at €21.915 billion.
The organisation used to be started out by means of Adolf Dassler in his
mother's house; he was once joined with the aid of his elder brother Rudolf in
1924 beneath the identify Gebrüder Dassler Schuhfabrik ("Dassler Brothers Shoe
Factory"). Dassler assisted in the improvement of spiked strolling footwear (spikes)
for more than oneathletic events. To decorate the excellent of spiked athletic footwear,
he transitioned from a preceding mannequin of heavy steel spikes to utilising canvas
and rubber. Dassler persuaded U.S. sprinter Jesse Owens to use his handmade spikes
at the 1936 Summer Olympics. In 1949, following a breakdown in the relationship
between the brothers, Adolf created Adidas, and Rudolf installed Puma, and grew to
becomeAdidas enterprise rival.
The three stripes are Adidas's identification mark, having been used on the
company's apparel and shoe designs as a advertising and marketing aid. The branding,
which Adidas offered in 1952 from Finnish sports activities organization Karhu Sports
for the equal of €1,600 and two bottles of whiskey, grew to become so profitablethat
Dassler described Adidas as "The three stripes company".

Nike

Nike is an American multinational enterprise that is engaged in the design,

development, manufacturing, and global advertising and income of footwear, apparel,
equipment, accessories, and services. The employer is headquartered close to
Beaverton, Oregon, In the Portland metropolitan area. It is the world's biggest provider
of athletic footwear and clothing and a most important producer of sports activities
equipment, with income in extra of US$37.4 billion in its fiscal 12 months 2020 (ending
May 31, 2020). As of 2020, it employed 76,700 human beings worldwide. In 2020 the
manufacturer on my own used to be valued in extra of $32 billion, making it the most
treasured company amongst sports activities businesses. Previously, in 2017, the Nike
company used to be valued at $29.6billion. Nike ranked 89th in the 2018 Fortune five
hundred listing of the greatest United States firms through whole revenue.

More preferable

Nike is a tons greater company, however the scale has now not provenan awful

lot gain as it has now not been a great deal extra price high quality than adidas. adidas
has been higher than its competitor when it comes to growth, however Nike has an
awful lot better brand.

The use of demographic segmentation is the most evident strategy in both Nike
and Adidas. These companies have applied age as one of the demographics in their
marketing (Quinn, & Dibb, 2010). Both companies market their products to the young
generation, with a significant proportion of their sales taking place. Both companies
have the American market as the prime target in many commercials.

These two companies have similar strategies in the use of personal

characteristics and situational factors in their market segmentation strategy. In the use
of personal characteristics as a factor in marketing segmentation, the companies have
targeted the young by adopting technology as an important component in their products.
The companies sell to other companies and individuals with similar values such as risk
taking and/or one who show significant loyalty to suppliers.

The companies are also recognized as sponsors of the major sporting events
in the world, with an example being the FIFA World Cup and the Olympics. They have
several teams and sporting personalities under their sponsorship such as Ronaldo to
ensure that they are able to compete with each other as they try to remain on top of the
competition. Both companies have targeted the sports industry as their main market.

Mainly used in environment

 Nike and Adidas are the two heavyweights when it comes to sneakersand sports
activities accessories. Regardless of the place we belong from most of us are attracted
to these manufacturers when it comes to sports activities add-ons such as shoes and
more.
The commercials and effective celeb endorsements such as that with Michael
Jordan assist Nike steer previous its German counterpart, Adidas in phrases of the
market share, revenues, and profits. The latter, although proudly owning a lot much
less of the market share than Nike, is well-revered amongst the world of
its customers for its exceptional and longevity. Founded in 1949, the
German manufacturer is one of the oldest working gamers in the sports
clothing industry. However, it is the break up between the brothers, Rudolf and Adolf
Dassler, of the Dassler Brothers Shoe Factory that resulted in the making of two one of
a kind manufacturers - Adidas and Puma. This no longer solely divided the brothers and
their commercial enterprise for the relaxation of their lives howeveradditionally divided
the revenues they collected. However, it is additionally this break up of the brothers that
gave the world two of the main manufacturers in the shoes and sports
clothing enterprisefor the users.
Adidas has usually managed to hold its target audience in consideration
to plan its merchandise undoubtedly, however Nike has continually had top hand in
innovation and graph when it comes to the sports activities market.
Nike’s Advertise

Nike is one of the most famend groups when it comes to sports

activities clothing and equipment. It is a very acquainted brand, and nearly each kid,
adult, and historical recognize it.Earlier, the big name sports activities gamers who had
been very well-known and had a typical attraction recommended this brand.
One of the first marketing campaigns of Nike used to be ‘There is
no end line’ marketing campaign which used to be created through John Brown and
Partners.At the starting of this century, the new days and instances lead to in
addition troubles in the advertising and grip of the employer in the market.There had
been labour issues, monetary slowdown, and internationalrecession, which took a toll
on the improvement and monetary growth.But, activity is an intrinsic phase of
international culture. They initiated incredible advert campaigns and set up partnerships
with the mainand outstanding sportspersons in the world.

Adidas’ advertise

Adidas is the world's sports clothing company, in the back of Nike. Once

the main international producer of sports activities footwearand equipment,
Adidas was once overtaken by using Nike in the Eighties and has lagged at
the back of its greater rival ever since, specifically in the all-important US
market. Even Adidas's historicallysturdy function in global soccer has
come below extreme strain from its American competitor, notwithstanding the
German group's company grip on equipment, now not least expert fit footballs
themselves, most of which are furnished via Adidas throughout Europe
and additionally inUS, alongside with crew apparel, shoesand education apparel
. Adidas has a robust presence in different sports activities and tournaments
as properly along with NFL soccer (with Aaron Rogers) NBA basketball
(including with James Harden), tennis, athletics, rugby (including with the New
Zealand All-Blacks) and the Olympic Games. A separate division, Adidas
 Originals, markets sports-inspired enjoyment clothing and has its personal roster
of endorsement companions in the song and leisure industries inclusive
of Beyonce, Kanye West and Pharrell Williams.
In this two brands, they are included in Market Leader and Market challenger.
Adidas is Market leader because it founded on1949. So, Nike is Market challenger
because it founded on 1964. Nowadays, young people used Nike mostly.
References
1. Aye, t, 2022. Introduction to economics
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at:<https://en.wikipedia.org/wiki/Adidas> [Accessed 6 September 2022].
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<https://en.wikipedia.org/wiki/Adidas> [Accessed 6 September 2022].
4.  StartupTalky. 2022. Nike vs Adidas: Who is leading the market?. [online]
Available at: <https://startuptalky.com/adidas-vs-nike/> [Accessed 6 September
2022].

5. Bhasin, H., 2022. Nike Advertising | Techniques used by Nike in Advertising.

[online] Marketing91. Available at: <https://www.marketing91.com/nike-
advertising/> [Accessed 8 September 2022].
6. Adbrands.net. 2022. Who is the advertising agency for Adidas? Advertising &
marketing assignments at Adbrands.net. [online] Available at:
<https://www.adbrands.net/de/adidas-de.htm> [Accessed 6 September 2022].