Category

Management
U.S. Polo Assn.
Submitted to: Ms. Lipi
(Assistant Professor)
Submitted by: Shivani, Saumya
Sarvesh, Nasra &
Akshay
 U.S. Polo Assn.
• United States Polo Association (USPA)
Official brand.

• It offers apparel for the whole family.

(Raebareli Store has only Men’s wear)

• They say, When you purchase U.S.

Polo Assn. you own a piece of
the sport of polo (Sports of Kings).

2
 Categories Men’s Wear

Polo T-Shirts T-Shirts Shirts Denims Non-Denims

3
POLO T-Shirts
Polo T-Shirts
Basic solid Polo T-shirts Designers Polo T-shirts
• Vibrant and Sober solid color • Multi Color T-Shirts

• Big and Small Logo • Printed T-Shirts

• Matt (Woven) Fabric • Hosiery (Knitted) Fabric

5
 Role of categories

Routine Seasonal Convenience Destination

• Sporty features, makes • Time of the year • Solid Color, design and • Polo T-Shirts defines
it most selling all over when sports activity style is stagnant the Brands, attracts
the year are at Peak brand loyals
• T-shirts don’t require
• In the beginning and that much of care as
• Reasonable Price as • One stop Shop for the
end of the winter compared to other
per the consumer man looking for the
season apparels
Expenditure sporty look

6
 Category planning
Product
Wide Range premium quality in 100
% Cotton, Cotton poly and Rayon and
one can easily find many variety in
colour and design
Price
Reasonable Price starting from
Rs 1500/- to 2500/-, average
earning person could easily buy
the product
Promotion
During Inauguration Hoardings all over the
raebareli and also circulated the pamphlet
in news paper time to time, keeps on
sponsoring in different festivals

Place People Process Physical Evidence

Store located in the prime location
of the city major foot fall occurs
due to education hub and major
Office on the way
Sports background and who want
to give away a sporty look. Small
Business owner, Teachers and
MRCF Employees
Trails Rooms with on the spot
Alteration for Denims and
Shirts was available. Return
Policy of 7 Days
Category rack was installed
at the entrance only to give
the first experience of the
Polo T-shirt only also makes
it easy for the customers

7
 Sale of the garment
High Selling Product
• Solid color T-shirt such as
Black, Blue, White and
Green tone
• T-Shirt with Big Logo and
Number on the Sleeves
• Printed T-Shirt With Low
cover area
Low Selling Product
• Solid T-shirt in Orange and
Yellow Shade are least
selling
• T-Shirt with small Logo or
brand name or logo has
low visibility
• Heavy print with similar
color in a T-shirts
8
Target Consumer of US POLO
• Middle Class to Upper Middle
Class
• Consumer Look for Sport look
• Professional Teachers
• Salaried Employee
• Business Owners

9
Consumers Profile

• Men Starting from 22 year are prime consumers

• Monthly Disposable income of 35000/- and more
• Occupation
• Teacher, Salaried Employee (MRCF), Business Owner and
Consumer with Sports Background

• Looking to enhance the Living standard of life

• Show case as Sporty Person in front of Audience
• Going for Adventure trips

10
Current Merchandise Mix
• Fabric Quality
• Basic Polo T-shirt were of Matt (Woven) Fabric
• Designer Polo T-Shirt were of Hosiery (Knitted) Fabric
• Fiber Content
• 100% Cotton, Cotton Poly, Rayon & Viscose
• Design
• Basic Polo T-shirts were in Solid Color with Innovation as well
• Designer Polo T-shirt were in Printed, coverage varies
• Logo
• Logo Size was different in different products, Bigger the size more the sale
• Color
• SS Light to Dark tone & AW Darker to Light Tone

11
Re –Defined Merchandise
• Basic Polo T-Shirt

• Colour Light Blue

• Fabric Quality Matt Weave

• Fiber Content 100 % Cotton

• Logo Big Size

• Remarks added brand name

and increased size of logo

12
Re –Defined Merchandise
• Basic Polo T-Shirt

• Colour Cream with Contrast Collar

• Fabric Quality Matt Weave

• Fiber Content 100 % Cotton

• Logo Big Size

• Remarks increased size of logo

and also changed the collar
colour to contrast t-shirt colour

13
Re –Defined Merchandise
• Basic Polo T-Shirt

• Colour Dark Green

• Fabric Quality Matt Weave

• Fiber Content Cotton Linen Blend

• Logo Big Size

• Remarks increased size of logo

and also added cotton linen blend

14
Re –Defined Merchandise
• Designer Polo T-Shirt

• Colour Light Blue & White Ombre

• Fabric Quality Hosiery

• Fiber Content 100 % Cotton

• Logo Big Size

• Remarks increased size of logo

and also added light blue & White
ombre digital print to the T-shirt

15
Re –Defined Merchandise
• Designer Polo T-Shirt

• Colour Black

• Fabric Quality Hosiery

• Logo Big Size

• Fiber Content Injected Cotton

Poly Blended Yarn

• Remarks added brand name and

increased size of logo, Also
changed fiber content

16
Re –Defined Merchandise
• Designer Polo T-Shirt

• Colour Beige

• Fabric Quality Hosiery

• Logo Big Size

• Fiber Content Injected Cotton

Poly Blended Yarn

• Remarks added brand name and

increased size of logo, Also
changed fiber content

17
THANKS!
18