Fashion

Capital: Paris
Submitted To- Ms. Bharghavee
(Assistant Professor)

Submitted By- Akshay Nath

Jyoti Pandey
Nashra Qadir
Sarvesh Singh
Rickson Abrahm
Ashwin Dinesh
 Paris
Style and Fashion capital of
the world since the 16th
century, and it has been
influential in the fashion
world ever since

Home of World’s best

Designer’s
 History of Paris Fashion
Concept of Haute Couture invented

Paris Fashion Week - Finale of all fashion weeks

Headquarters of Vuitton, Saint Laurent, Chanel, Dior, Givenchy,
Hermès and Lanvin.

Bikini was invented in Paris by automobile engineer Louis

Réard.

Paris is expected to overtake New York to become the number one city for
relevance and potential in the global fashion industry by 2025, according to
IFDAQ Global Cities Consumer IPX (Index).
Data Source :Vogue Business
“Dior” Fashion
House
 Dior: Fashion House.
1946 Christian Dior opens his couture house at 30 Avenue
Montaigne in Paris.
First Collection “New Look”, was launched on 12 Feb 1947.

'The New Look' was the major shift in post-war fashion

Vision: elegant, structured, and infinitely feminine collections.

 Evolution of Dior’s

Figure: Brand management of Christian Dior SA, 1946–2018.

Data Source: Article by Pierre-Yves Donzé
Dior's Signature Style was made up of certain key elements: Full and mid-length skirts, waspy
waists, bustier-styled bodices, and excess material to accentuate the feminine hourglass figure.
Past Collection of
Dior: Fashion
House
"Chérie" Dinner Dress
Spring-Summer 1947

All its silent elements: slopped

shoulder, raised bustline, narrowed
waist, and a monumental Volume of
Skirt falling away from a padded
hipline. The skirt was made of the full
fabric, selvage to selvage, disposed of
horizontally.
 “Junon” Ball Gown

Fall-Winter 1949

The peacock, sacred to Juno,

provides the reference for Dior's
gown. The Rebé embroidery, of
exceptional richness, allows the soft
platelets of tiered fabrics to function
as if they were the overlapping
feathers of the peacock's tail.
“Vilmorin” dress
Spring-Summer 1952

The lush field of French

daisies, sown by the
embroiderer, serves to
accentuate the waist by
contrasting. While the flowers,
depicted in the bud and in full
bloom, are scattered wildly
over seam lines, darts, and
other details of construction-
obliterating and beautifying
them.
 "Annapurna"
evening dress
Fall-Winter 1953

Tiny flower clusters blanket a heavily

sequined surface, whose nacreous
quality is the consequence of two
different daisy-shaped sequins one
translucent and the other chalk-
white. The combination produces an
apparent mother-of-pearl effect that
enhances the sheen of the satin
ground.
Dior: Muses
 Alla Ilchun
Parisian models of Kazakh and Russian
origins shone on the catwalks and pages
of French and international fashion
magazines in the 1940s and 1960s. One
of the first models with Asian features in
France, she became the muse of Christian
Dior, and after his death, she inspired
Yves-Saint Laurent. Her modeling career
lasted for about 20 years, during which
she contributed to the success of the
House of Dior around the world.
 Kouka Denis

The world of haute couture in Paris was

amazed with her arrival at age 15. From
there, she conquered great designers
such as Christiana Dior and Hubert de
Givenchy , and became one of the great
references of the catwalks during the 60s.
Kouka Denis thus became the first
Argentine supermodel that was an icon of
French fashion.
“Saint Laurent”
 About “Saint Laurent”
Born in French Algeria in 1936 & moved to Paris after winning
a competition for young fashion designers
At age 17 he becomes Dior’s assistant and later his successor
He was a designer noted for his popularization of women's
trousers for all occasions.

After getting replaced at the House of Dior by designer Marc

Bohan. In 1962 Saint Laurent opened his own fashion house and
quickly emerged as one of the most influential designers in Paris.
 Steps of Designer’s Art

Step 02 Step 04
The Attribution of the The Fabrics make their
Drawing entrance

Step 01 Step 03 Step 05

Revelation of the The day of the Toiles The Secret Births of
Drawings the Design
Past Collections of
Saint Laurent
 Tuxedo with pants,
haute couture collection, Fall-Winter
1966. Black barathea and satin silk,
white organdy blouse.
Saint Laurent’s sensual way with
fur, Nancy Donahue sports Rive
Gauche’s suede coat, lined in
squirrel with silver fox collar
 In 1966, Saint Laurent made
the female chest visible with
his first sheer look, the
decision was more about
asserting equality between the
sexes
 Described as “Saint Laurent’s
schoolgirl” Shrimpton proves the
ideal candidate for his double-
breasted couture lace-tweed suit,
enhanced by straw boater, gloves,
and cravat.
Saint Laurent: Muses
 Victoire Doutreleau was a classic
French beauty and a former Dior girl,
who was often criticized for her
conventional looks and petite
structure. In 1962, when Saint Laurent
branched out with his debut solo
show, Victoire was the one to open for him
 Paloma Picasso was the first of
Saint Laurent’s muses to influence
his style. when Picasso and Saint
Laurent first met in the spring of
1970, her vintage style gave Saint
Laurent an “aesthetic jolt.”
 Coco channel
“…….in order to be irreplaceable, you must always be
different…”
About  "Coco Chanel"
Started by making hats for her friends in 1909.

Licensed hat-maker and owned her first shop in 1910.

First hats made of straw, with wide brims.

Big break French actress wore her hats on stage- (Gabrielle Dorziat).

Expanded again in 1913 to another boutique -casual clothing.

PAST COLLECTION

Chanel was the first fashion designer to use

jersey as well. It was comfortable, practical, and
simple .
 PAST COLLECTION

No. 5 perfume 1921

World’s bestselling perfume ever.

Chanel – “give women an artificial
perfume, yes, I really do mean
artificial, like a dress, something
that has been made. I don’t want
any rose or lily of the valley; I want a
perfume that is a composition”.
PAST COLLECTION

LITTLE BLACK DRESS 1926

She defied society by creating

clothes that followed a neutral
pallet. Coco Chanel loved black, so
when she created the little black
dress, it exemplified a lot
of changes in society.
 PAST COLLECTION

Coco Chanel bell bottoms,

1929

A careless decision made by

Chanel to wear Sailor's pants
instead of a swimsuit while on
vacation changed history. These
pants showed modesty yet in a
comfortable way.
 Design Process Steps

Step 02 Step 04
COMPETITIVE PLACEMENT
BRAND RESEARCH

Step 01 Step 03 Step 05

THE PROBLEM SKETCHING DESIGN ITERATION
Coco Chanel :Muses
 JEAN COCTEAU

Cocteau was also a close friend of Chanel and they encouraged

each other creatively throughout their careers. Cocteau worked in a
variety of media, like painting, film, and writing plays, which he even
recruited Chanel to design costumes for, contributing to the
designer’s lasting legacy.
 MISIA SERT

Misia Sert is best known as a pianist and muse. Sert

and Chanel met at a dinner party in 1917 and
quickly became close friends. Sert also claims that
she urged the designer to expand into fragrances,
prompting the creation of the iconic perfume known
as Chanel No. 5.
 SALVADOR DALI

In the late 1930s, Chanel hosted iconic

artist Salvador Dalí at her home in the
French Riveria. At this time, Chanel was
already established in the fashion
industry and hosted an array of artists,
giving them a workplace and studio.
“Louis Vuitton”
 About Louis Vuitton
Vuitton was born on August 4, 1821, in Anchay, France

At the age of 13, Vuitton left home alone and on foot,

bound for Paris.
The teenage Vuitton was taken in as an apprentice in
the workshop of a successful box-maker and packer
named Monsieur Marechal.
He had been appointed as a personal trunk-maker of
Empress Eugenie de monjito, wife of Napolien III.
Specialization of Louis Vuitton- Louis Vuitton is specialized in steamer trunks
and high-end leather trunks.
Past collections of
Louis Vuitton
 Trianon Trunk
In 1858, Vuitton designed
the first Louis Vuitton
steamer trunk. Vuitton
introduced a flat, yet
waterproof, trunk that was
easily stackable. The first
of his trunks were outfitted
with a gray canvas referred
to as Trianon.
Cabin trunk in Damier
canvas

Louis Vuitton began

producing the Damier
pattern in 1888. The
authentic Louis Vuitton
trunk features the deep
red/white checker damier
color scheme,
 “Ideal” trunk in natural
cowhide leather
A very rare Louis Vuitton hat
trunk covered not in the world
famous (but more common)
monogram canvas but in a
single piece of cowhide. The
material that is used is brass
and cow leather.
 Striped Canvas Trunk
This Louis Vuitton steamer
trunk 1880s, features the
striped, two solid brass locks,
brass corners, brass side
handles, and chocolate color
leather trim. It is a top of the
line model. The material that is
used in this is Brass, Canvas,
Leather and Wood.
Louis Vuitton: Muse
 Empress Eugenie

Louis Vuitton has been

inspired by a number of
fascinating women
throughout his journey. One
woman in particular, the
empress Eugenie, played a key
role in the life of Louis Vuitton.
Her aura, influence and
passion for travel fueled his
worldwide fame and she
became the house’s first and
devoted ambassador.
Hubert de Givenchy
About Hubert de Givenchy
Count Hubert James Marcel Taffin de Givenchy was
a French aristocrat and fashion designer who
founded the luxury fashion and perfume house of
Givenchy in 1952.

Famous for having designed much of the personal

and professional wardrobe of Audrey Hepburn and
clothing for Jacqueline Bouvier Kennedy.

The iconic, sleeveless ‘little black dress’ worn by the

actress Audrey Hepburn in the ageless film,
Breakfast at Tiffany’s (1961)
Givenchy's signature style was made up of certain
key elements: bold colors and patterns, striking
silhouettes and unique accessories.
Past Collection's
Audrey Hepburn wore a "little
black dress" in the 1961
romantic comedy film Breakfast
at Tiffany's.
Which was designed by Hubert
de Givenchy.
Givenchy’s jumper suit of red
jersey, molded only by the fabric
not the cut.
Givenchy’s designs
specialized in separates
like these three tops and
skirts that could be used
interchangeably to make
nine outfits.
The Bettina Blouse, 1952 -
named after Bettina Graziani,
a top model in Paris High-
buttoned cuffs with black-
embroidered ruffles falling
over them, made by Hubert de
Givenchy.
Hubert de Givenchy
: Muses  
Audrey Hepburn
The actress Audrey Hepburn
was his ultimate muse and
most enthusiastic supporter
throughout their decades-long
partnership. Together, they
made fashion history, with
Hepburn wearing his designs
in her films and Givenchy
looking to her for inspiration to
influence his atelier
collections.
PIERRE CARDIN

“Fashion has to
be for
tomorrow, not
yesterday,”
-Pierre
Cardin
About Pierre Cardin

Born: 2 July 1922

Son of a wealthy wine merchant, Pierre developed a keen

interest in tailoring and dressmaking

At 17 years of age, he went to France to become a tailor at a men’s

shop.

He founded his fashion house in 1950

Died on 29 December 2020 (aged 98) in France

HISTORY

And in 1950, Pierre Cardin started his own company,

designing masks and costumes for theatre. He even worked
with Jean Cousteau in his Beauty and the Beast production
in 1946. 

Pierre Cardin’s fashions were known as the symbol of luxury

and elegance. But what makes Cardin such a legend was
his novel idea of making luxury goods available to the
masses. 
 
Pierre, with this move, made designer clothes available for
the masses. This trend later became famous worldwide and
persists to the day.
 DESIGN SPECIALIZATION

Pierre Cardin fashions made a breakthrough with the

experimental unisex designs breaking the stereotypes of the
1950s. 

He introduced biomorphic dresses opposite to the

hourglass silhouette. His unisex designs were an effort to
free people, especially women, from cliche stereotypes. 

Pierre Cardin fashions designed unisex jackets and coats

with outlandish shoulders, also known as ‘pagoda
shoulders’, which became the trend of the 1960s.
Pierre Cardin’s two-tone jersey dresses, with
vinyl waders, from 1969, in the exhibition 
 Pierre Cardin's Men’s Collection

Pierre Cardin fashions were known for bringing menswear

fashions into the market. Before Cardin, men primarily
relied on tailors for their apparel needs. But in 1958, Pierre
Cardin created the first-ever men’s fashion show in Paris. 
His menswear designs included collarless suit jackets,
cylinder pants, and jackets.

Pierre Cardin’s fashions also led the foundation of men’s

athletic wear, which again paved the way to modern
casual wear.   

the cylinder line by Pierre

Carden
 Ready-to-wear clothes
Pierre Cardin was one of the first designers in the world to
introduce a readymade fashion collection. 

According to Pierre, it was ready-to-wear fashion that saved

his career as a designer.

He introduced his ready-to-wear collection at Printemps,

a Parisian departmental store, in 1958. 

It was a bold move by Pierre as during that time selling

designer clothes in the open market was looked down upon
by the fashion industry.
A model at the Pierre Cardin
spring/summer 1993 show in Paris.
 Signature style

In 1954 he introduced The bubble dress

which was a huge success the world
over. A first boutique, "Eve" opened at
118, rue du Faubourg Saint-Honoré -
Paris 8è

A Pierre Cardin Bubble Dress

Cardin’s Geometric Dress

His futuristic designs became so famous
that he became the only civilian to put on the
spacesuit from Apollo 11 worn by Buzz
Aldrin. 
PIERRE CARDIN’S MUSES
Jeanne Moreau
Jeanne Moreau in cocktail
dress by Pierre Cardin

His great muse was the French actress

Jeanne Moreau, with whom he had a
relationship and with whom he confessed
to having regretted not having married.

Lauren Bacall
Lauren Bacall an American actress and model. She was a
well-known muse of Pierre Carden. She was named the
20th-greatest female star of classic Hollywood cinema by
the American Film Institute.

Together, they made fashion history, with Lauren Bacall

wearing his designs in her films and Pierre Cardin looking
to her for inspiration to influence his atelier collections
Thanks!