WOMEN’S WEAR MARKET

IN INDIA

BY:
BHARGAVI ROY
Indian women are eager to keep up
with the current trends at a global
level, more women entering the
working class, and increasing levels of
income. Western influence among
women, particularly the working class
has motivated manufacturers to
combine traditional patterns with
modern styles. -

Technopack report,Fibre2fashion
 • India has one of the largest womenswear categories globally.
• Diverse clientele : ranging from working women who like a mix of
both ethnic and
• Western clothing to women in rural areas who have a preference for
ethnic clothing and
• College-going girls who are influenced by current fashion trends,
either local or international.
• Women’s wear contributes almost 38%, and is largely dominated by
ethnic apparel such as sarees, and suits

https://www.livemint.com/industry/retail/indian-shoppers-spends-on-apparel-help-it-grow-nearly-
threefold-in-last-decade-1555565312328.html
BRAND
C AT E G O R Y

MARKS AND
ZARA HNM
SPENCER

NICOBAR
AND PROMOD
DESIGN

THELOOM VAJOR EKA


ZARA
USP
Zara’s Unique Selling Proposition (USP) is to
create or imitate the latest trends within a short
two-week period
Positioning
The main objective for positioning the Zara brand
in a market as mentioned by the company is to
‘democratize fashion’. The company aims to
provide its customers with trendy and high
fashion products at lower prices to accommodate
their requirements.
Expression
Beauty, clarity, functionality and sustainability.
Customer Profiling person who is up to date with
the latest developments in the fashion industry
and wants fashionable, trendy and unique
outfits at affordable prices
H&M
USP
Collaboration of chic , stylish clothes along with a classic
look at affordable prices
Segment
People who love to spice up their wardrobe and want to look
uber stylish at all times
Positioning
H&M offers the perfect combination of high class brands along
with trendy fashion at affordable prices
H&M is trendy and unconventional because it is also a fashion
retailer in that market. Moreover, it is innovative and filled with
the latest fashion. However, one of its target markets is
teenagers, so it is full of youth in its spirit
MARKS & SPENCER

USP- One of the UK's leading retailers with around 21+ million
customers each week

Segment- Cost conscious group

Target Group- Upper class and upper middle class

Positioning- High Quality within reach

Expression- The Marks & Spencer brand is built on core values

of quality, value, service, innovation and trust. Overall, the
brand's 'mission' is to make aspirational quality accessible to
everyone, through the depth and range of its products.
CHECKLIST
• Product Category
• Price Points
• Fabrics
• Fits
• Silhouette
• Colour options
• Detailing or functionality
 P R O D U C T C AT E G O R Y

ALLEN ZARA HNM AND PROMO MNS NICOBAR VAJOR THE LOOM EKA
SOLLY D
Shirts Shirts Shirts Shirts Shirts Shirts Top/t Top/t Top/t Top/t
shirts/tunic shirts/tunic shirts/tunic shirts/tunic
Top/t Top/t Top/t Top/t Top/t Top/t Trouser Trouser Trouser Trouser
shirts/tunic shirts/tunic shirts/tunic shirts/tuni shirts/tuni shirts/tunic
Kaftans c c
Trouser Trouser Trouser Trouser Trouser Trouser Dresses Skirts kaftans Skirts

Jeans and Jeans and Jeans and Jeans and Jeans and Jeans and Dresses Skirts Dresses
jeggings jeggings jeggings jeggings jeggings jeggings

Skirts/shorts Skirts/shorts Skirts/shorts Skirts Skirts/sho Skirts/shorts Jackets Dresses Jackets

rts

Dresses/jum Dresses/jum Dresses/jum Dresses/ju Dresses/j Dresses/jump Jackets

psuits psuits psuits mpsuits umpsuits suits

Coats/Jackets Coats/Jackets Coats/Jacket Coats/Jac Coats/Jac Coats/Jackets

s kets kets

Sweaters Sweaters Sweaters Sweaters Sweaters Sweaters

Blazer Blazer Blazer Blazer Blazer Blazer
PRICE POINTS

Allen Solly’s price range is

at par with that of MnS
and Zara.

Allen Solly’s price range is

at par with that of MnS
and Promod, AND and
Theloom.
Less than majority of the
brands
FA B R I C S

100% polyester dresses and

top/shirts are offered by maximum
brands for women’s work wear.
100% polyester and polyester spandex are offered 100% viscose and polyester skirts offered by
by maximum brands for women’s work wear. maximum brands.
• Solly’s entire range of women’s wear has limited options
when it comes to plant based textiles like cotton, silk,
linen.
• Major fabrics used are Polyester,Viscose, Rayon and their
blends with cotton, nylon, spandex etc.
• Brands like Hnm, Zara , Mns and AND offer 100% natural
textile materials in their products.
• High end brands like Nicobar Designs, theloom, Studio
and Vajor have plenty of garments with natural textile
base.
FITS AND
CATEGORY SILHOUETTE FIT
SILHOUETTES
TOPS/TUNICS/SHIRTS Boxy, Straight, A line, Regular Slim
Flared
DRESSES Boxy, Tent, Straight, Regular Slim
Empire waist line, A line ,
Hourglass
TROUSER Straight, Bell/flared,Skinny Regular Slim Skinny
JACKETS/BLAZERS Contoured, Straight, Regular Slim Tailored
Customised Straight
SKIRT Straight, A line, Flared, Regular Slim
Circular
SWEATSHIRTS /SWEATERS Straight Regular
COLOUR OPTIONS

Prints in
maximum
number of
options
followed by
stripes.
Prints in
maximum
number of
options
followed by
embroidered.
Solid Black in
maximum
number.
C O M M E R C I A L LY A V A I L A B L E
BRANDS MAKING GARMENTS WITH
P E R F O R M A N C E FA B R I C S
FA B R I C S H AV I N G F U N C T I O N A L
PROPERTIES

Sno Name Sno Name

1. Kooltex 1. Uniqlo
2. Freshfeel 2. Untuckit
3. GreenGold 3. Lululemon
4. Superfeel 4. Banana Republic
5. SuperBlack 5. Calvin Klein
6. CoolMax 6. MinistryofSupply
7. Mosotech 7. Bonobos
8. Mosowoven 8. Du/er
9. Mosodry 9. Nike
10. Xstatic 10. Twillory
11. Nanotex 11. Mizzen+Main
12. 37.5 12. FableStreet
13. FreeFlow
14. Liva
C O M M E R C I A L LY A V A I L A B L E
P E R F O R M A N C E FA B R I C S
C O M M E R C I A L LY A V A I L A B L E
P E R F O R M A N C E FA B R I C S
C O M M E R C I A L LY A V A I L A B L E
P E R F O R M A N C E FA B R I C S
C O M M E R C I A L LY
AVA I L A B L E P E R F O R M A N C E
FA B R I C S
F U N C T I O N A L I T I E S / D E TA I L I N G
 Wrinkle free shirts

F U N C T I O N A L I T I E S / D E TA I L I N G
 Wrinkle resistant
with shape
retention,
moisture wicking
F U N C T I O N A L I T I E S / D E TA I L I N G properties.
 Fabrics used Patterns Noticed
• Chiffon • Schiffli
• Georgette • Houndstooth Print
• Organza • Prints
• Velvet • Embroidery
• Velour • Checks
• Satin • Stripes
• Crepe • Burned out self-design on velvet
• Net/Lace
• Embellished tops/dresses
• Tweed
• Shirring and smocking
• Lycra blend
• Bows to tie on tops and dresses
• Fleece
• Elasticated waistband in trousers
FINISHES USED IN WORK AND CASUAL WEAR
• Wrinkle resistant • Satin finish
• Soil/Stain repellent • Brush or napped finish
• Yellowing protection • Calendering
• Odour finish • Moss finish
• Anti-pilling
• Mercerization
• Anti-static
TRENDS IN WOMEN’S WEAR
Sheer blouse with layerings
Fabric manipulation
Organic fabric
Gathered and peplum tops are in
trend.
 SUGGESTIONS
• To incorporate cotton based textiles in the range.
• To incorporate anti-crease finishes in cotton/linen/silk based textiles.
• To incorporate anti-static finish in poly based textiles.
• To incorporate wicking properties in fabrics for work wear.
• Expandable Pockets in dresses for work casuals.
• Detachable garment attachments to mix and match with other pairs.
• Interchangeable neckline
THANKYOU