CSR Framework

for Anokhi

SUBMITTED BY : ANJALI | MONICA | MUKUND | RAJESHWARI | SHRUTI J. | SREERAJ

About
For the revival of India's traditional
crafts Anokhi offers a doable business
model for the survival of craftsmen.

The designs bring together modern-day

sensibilities with traditions of
excellence.

Anokhi has created an interface

between the skill and the market
Profile
A major part of product range in Anokhi comprises. of
embroidery work.

• In order to attain highest standards of quality demanded by

its customer worldwide, all the fabric procurement, finishing,
checking, and packaging is done at Anokhi office.

• Anokhi offers a diverse and colourful selection of products.

• The garments, constitute both Indian and Western designs,

home textiles, accessories and other styles of clothes.

• Craftmark covers the following aspects of Anokhi with various

styles of printing of on multiple variety of fabrics.
USP
Every product in Anokhi has a virtue of
craftsmanship in that.

Its brand that support crafts and craftsmanship.

All anokhi products are made of organic cotton.

Revival of Rajasthan tradition - Hand printing.

It is know for protecting jaipur heritage and

temple printing styles in contemporary textile.
Product Line
WOMEN
Salwar suits &
Anarkali
Dresses & Gowns
Kurtis & Suits
Skirts & Shorts
Casual Tops & Tee
Nightwear
Jump Suits
Product Line
MEN
Kurta Pyjama
Casual Shirts
Product Line
KIds
Boys Casual
Wear
Boys Traditional
Wear
Girls Casual
Wear
Girls traditional
Wear
Features
A distinct identity was prepared by the
brand as using the Anokhi label carrying
information on the tag.

The brand is acknowledged as a

different icon for premium industry
practices with a constant renewal of
conventional textile skills.

Craftmark certification discourages

child labour and guarantees that hand-
made aspect of the craft process used.
This makes Anokhi an ethical entity
The Company would spend not less than 5% of the
average Net Profits of the Company made during
the three immediately preceding financial years. Allocation
The surplus arising out of the CSR activity will of
not be part of business profits of the Company.
Funds to
CSR
Operating Revenue of Anokhi is under 1 crore.

activities
Net Profit for three immediately preceding
financial years were between Rs.1500000 to
Rs.2000000.

Amount allocated for CSR activities will be

Rs.100000 approximately. (5% of the average Net
Profits)
The pyramid of CSR
 Supply Chain Management
- Procurement : technologies that consume
less energy & produce less waste.

- Choosing right suppliers of raw material

Profit - Block Printing: Using birch wood instead of

Indian rosewood.
Devised CSR
- Transportation: local e-rikshaw transportation
Activities companies

Reverse supply chain management - Wear

worn Program

Annual workshops
ECONOMIC RESPONSIBILITIES
 The company shall not engage in or support the use

Laws
of forced or compulsory labour as defined in ILO
Convention 29.

Devised CSR Child labour is a universal problem.

Activities Subcontractors should follow CSR standards.

Conduct supplier social audits.

Anokhi shall keep its account books clean.

LEGAL RESPONSIBILITIES
 Green the Gap is all about Recycling :
Designing the product.
Choosing waste material to be used & sourcing
of the raw material.

PLANET The All India Artisans and Craft workers Welfare

Association (AIACA)

Devised CSR Global Organic Textile

Activities Standard (GOTS)

3 E's of sustainability

ETHICAL RESPONSIBILITIES
 People Anokhi works directly with Rajasthani craftspeople ,
and retails through its 25 stores in India.
Current working
status Anokhi works directly with artisans who live in
villages around Jaipur.

Block-printing has been traditionally practised by

males .

Anokhi involves rural women by commissioning their

work in areas such as embroidery, appliqué,
beadwork and patchwork; to encourage women in
villages to seek employment.

Anokhi runs a daycare centre at the manufacturing

plant and provides educational support for their
children.
PHILANTHROPIC RESPONSIBILITIES
 Extension to other Indian states for craft employees To
generate employment on a large scale. For eg., kalamkari
from Andhra Pradesh, Banarasi from UP, Ikat from Bihar and
Orissa etc.

People Education can be a mandate to the children of artisans

upto 14 years of age.
Devised CSR
Sanitary Napkin Donation Drive for the women in rural
Activities areas.

A mandate health insurance for all the employees.

12 days of paid annual menstrual leave can be introduced

for all the women employees.

PHILANTHROPIC RESPONSIBILITIES
Importance of CSR
Strategic initiative to improve brand
reputation

Encourages philanthropic activities

Upliftment of the economically and

socially backward sections

Ethical functioning of the brand

CONCLUSION
CSR helps in building a reputation as a responsible business and as a good citizen.

CSR is more than just a business trend or fad.

CSR is generally a win/win.

It has its pros and cons as well- its expensive when religiously followed.
THANK YOU