Fashion people are not necessarily

known for their love of food, but Guerlain

is on a quest to change all that.

Guerlain Restaurant
Innovativeness and Strategies
Beside Guerlain flagship store on 68 Av. des Champs-Élysées in
Paris.

Unveiling during Paris Fashion Week.

Collaborate with French Michelin-starred chef.

Restaurant will be geared toward a casual cafe-style experience.

Make it feel like we’re in a home and not in a commercial
establishment.

Shoppers to feel as if they’re gliding around a luxurious

apartment.

The absence of signage enhances the sense of privacy and

discretion.

Display Thierry Wasser’s ‘wall’ of ‘lost’ Guerlain treasures.

Food inspired by some of the ingredients from the fine
perfumes, such as rose, ylang-ylang and tonka bean.

Exclusive range of teas inspired by its most iconic

products.

Enrich the in-store experience by incorporating

hospitality into the space.

Sophisticated dishes that delicately emphasize the

sensual link between olfactory and gustatory pleasure. 
Why French Restaurant?
French ways of cooking is high-level, elite gastronomic experience
known as haute cuisine. 

Creative experimentation on non-traditional flavors while

preserving the usual wonderful presentation and spectacular taste.

It’s an art form.

Desserts and pastries.

Apéritifs and Digestifs.