ANITA

DONGRE

“Grassroot is the embodiment of my core

passion-to design clothes that are beautiful
and hold a purpose“ ~ Anita Dongre
Anita Dongre (born 3 October 1963)
is an Indian fashion designer and is
the founder of House of Anita Dongre,
an Indian fashion house. She was
born and raised
in Mumbai, Maharashtra, India.Her
designs are available under four
distinct brands, which are AND
(Western wear), Global Desi (ethnic
wear), Anita Dongre (bridal, couture
prêt, menswear), and Anita Dongre
Grassroot (organic clothes). Along
with couture brands, she launched
her jewellery brand Anita Dongre Pink
City, which also features under House
of Anita Dongre.
In the year 2015, And Designs India Limited
re-branded itself as House of Anita Dongre in
line with global fashion houses. All of
Dongre's portfolio of brands furnish under
this name.[3]
House of Anita Dongre currently shelters
AND (western wear), Global Desi (boho-chic
brand inspired by the folk tales of India), and
her signature label ANITA DONGRE. She has
recently introduced Anita Dongre Grassroot
to her fashion house, which is a sustainable
and eco-conscious luxury pret label paying
tribute to the handcrafted traditions of India.
She is also the founder of Pink City, a
handcrafted jadau fine jewellery brand .[4]
Dongre's brother and sister handle the
operations of the business, while she focuses
on the design front. She features as the Chief
Creative Officer of the company and designs
clothes for both Bollywood celebrities and
royalties. (Pictures of her best works)
Facts:
• Dongre is a vegan activist and a member of the
animal rights organisation People for the Ethical
Treatment of Animals (PETA).[5] All her products
are cruelty-free, namely she does not use any
leather or cashmere in any of them at House of
Anita Dongre.[6]

• In 2008, she received the GR8 Flo Women

Achievers Award for ‘Excellence in Fashion
Design’.[8]

• In 2013, The Federation of Indian Chambers of

Commerce and Industry Ladies Organization,
Bombay Chapter, presented an award to Dongre for
‘Excellence in Fashion Design’.[9]

• In 2014, she received the EY Entrepreneur of the

year award.[10]

• She received the Pantene Shine Award for helping

women shine.