GARDUATION PROJECT

JANUARY-APRIL 2022
Copyright © National Institute of Fashion Technology, Gandhinagar, Year 2022.

Student document publication meant

for private circulation only.
Written, illustrated, and photographed
by: Vedika Agrawal, Fashion Design Department 2018-2022
.
All rights reserved
No part of this document may be reproduced, stored in retrieval system or trans-
mitted in any form by means of electronic, mechanical photocopying, recording, or
otherwise without prior permission from the National Institute of
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Published in 2022.
Processed at the National Institute of Fashion Technology Gandhinagar,
India.

Printed in India
Graduation Research Project

Vedika Agrawal
BD/18/273

Under the Supervision of

Industry Mentor
Mr. Durganshu Arya
(FABINDIA Production Head Jaipur)

Faculty Mentor
Mr, Ravi Joshi
Fashion Deisgn Departmentv
CONTENT
1. Project Acceptance Letter From Fabindia
2. Project Completion Certificate
3. Preface
4. Acknowledgement
5. About Fabindia
6. Fabindia Jaipur Division
7. Craft At Jaipur
8. JFM Collection 2023
9. TG1 Collection Sampling Project
PROJECT COMMENCEMENT LETTER
PROJECT COMPLETION CERTIFICATE
 PREFACE

As part of NIFT curriculum, the final semester students are required to undertake a graduation project with a client organization from
an industry the graduation project consists of a detailed analytical project-based on a design brief the project duration is a total 16
weeks it is a complete demonstration of independent client service by the student under the guidance of an expertise from the
industry and the faculty mentor guide from the institution during the course of graduation graduation project student undergoes the
entire process with application and practical implementation capabilities.
The project focuses on Design Collection Ensemble, each ensemble have a different story approach and limitation as per the current
trends market needs and manufacturing capabilities. This document is a cohesive report of the 16 weeks graduation project starting
from 3rd January 2022 to 3rd May, 2022 that I underwent at FabIndia, Jaipur.
The objective of this project is to ease students into the routine of professional working environment as well understand the function-
ing of the respective Industries they work in. The document talks about the company, my role as an intern and the projects worked
on. It also speaks of the various learning experiences, work ethics and how it evolved as a designer throughout the 16 weeks.
 ACKNOWLEDGMENT

I would like to express my sincere gratitude to the National Institute of Fashion Technology and Fabindia Ltd for supporting me
throughout my Graduate study. First, I wish to express my sincere gratitude to my supervisor, Mr.Durganshu Arya, for his enthusiasm,
patience, insightful comments, helpful information, practical advice, and unceasing ideas that have helped me tremendously at all
times in my research and writing of this thesis. His immense knowledge and profound experience enabled me to complete the project
successfully.
I would also like to thank my Institution mentor, Mr. Ravi Joshi for his mentorship and guidance through the project. At last, we would
like to thank all the people who helped, supported, and encouraged us to successfully finish the graduation project
 Source - Fabindia Website

VISION
At Fabindia we celebrate India, and endeavour to bring all that we love about India to customers around the world.

MISSION
We will harness the transformative power of a well-run business committed to profitable growth in support of Fabin-
dia’s Vision. We will strengthen and support our community of customers, designers, artisans, farmers, makers and en-
trepreneurs inspired by India. We will give our customers products that delight them by interpreting our rich heritage
and traditional knowledge, while protecting the natural environment.
 Source - Vogue Magazinev

“In addition to making profits, our aims are constant development of new products, a fair, equitable and helpful relationship
with our producers, and the maintenance of quality on which our reputation rests.”
– John Bissel
 VALUE AND GUIDING PRINCIPLES
• To ensure that we delight our customers with our products and service, and always make them feel that they are getting
great value for their money.
• To design, make and sell products with intrinsic worth that comes from the original designs, knowledge, care and skill with
which these are made.
• To be true to our commitment and history as an ethical and trust-worthy brand promoting a stake-holder based community
model of inclusive capitalism.
• To constantly share our Vision with our employees, suppliers, business associates and customers, so that we collectively en-
sure that all our actions are in service of our Vision, Mission and Guiding Principles.
Source - Vogue Magazinev Source - Vogue Magazinev
FabIndia went through several transformations with the passing time. The company went through several amount of problems that gradually
grew into a bigger opportunity in the hands of the Founder, John Bissell.

During the peak of the Emergency Period enforced by the Prime Minister Indira Gandhi 1975-76, new rules were declared by the govern-
ment. The guidelines included the banishment of the commercial industries that ran their business at residential properties.

Due to the reason mentioned above, FabIndia was forced to move out from their second premises of Mathura Road. But this rather turned out
to be a boon for John as he decided to use this problem as an opportunity. He opened his first FabIndia retail store to sell their products in New
Delhi, which also became its register office.

After this move, they started offering their services to urban India. FabIndia decided to adapt their own fabrics and designs according to the
urban taste. This move made them stand against all the government owned and subsidized competitors in hand loom fabrics and apparel sec-
tor.
1960 1992 1996 2006
John Bissell sets fabindia as William Bissell joins Fabindia opens the Banglore, Launches personal
wholesale export company selling. fabindia William became the managing Wdirectorin 1999 cae products

1976 1988 2004 2000

First store was open in greater William Bissell returned to india, Diversifies by stepping into Launches the range of house
kallash, New Delhi RTW offered for retail organic food furniture

TIMELINE
2007 2008 2020
New planto create 100,000 jobs in Launches personal care products Hires Aditya ghosh as the members in
rural india the boards of direction.

2010 2018-19
Celebrates it’s 50th anniversary. Started customs making and also
producing other services like Fabcafe
and Fabschool.

TIMELINE
Fabric of India - People with firm believe
- Sustainable about craft and ethics.
- Craft enriched
- Comfortable
- Earthy colors

Reviving rich indian craft

- Sustainable
- Loyalty
- Traditionak yet contemporary.
- Good quality
- Affordable Price

Indian brand with a vision Festive

of celebrating India. - Organic
- Sustainable

Source - VOfficial Website

The top competitors of Fabindia are GoodEarth, Stylebaaj, Cotton Emporium, Khadi Gram Udyog,
Patanjali Ayurved, and Cbazaar. Though it competes with the leading retailers of India, Fabindia
stands out from the crowd with the largest network of exceptional artisans
 DESIGN PROJECT BREIF

Develop a collection for Women Category for the season of January, February, and March for her four-month internship
starting from January 2022 to April 2022. The design development process consists of creating silhouette direction, making
a theme board, mood board, initial concept, and sampling the products of the collection of 10 to 15 garments. The project
emphasizes creating a comprehensive collection for the coming year season with the available resources for the classic mar-
ket of Fabinida.
 market size
• The Indian ethnic wear market has grown rapidly over the past few years with wider acceptance owing to the increase in
disposable income and more women joining the workforce.
• Additionally, the religious and cultural diversity of India, where a wide range of occasions are celebrated, is among the con-
siderable drivers of women ethnic wear market.
• The women’s wear segment contributes a large share of 38% to the total market and will continue to grow at a CAGR of
10% over the next decade.

CUSTOMER PROFILE
 Source - VOfficial Website

Source - VOfficial Website

As the market shifts to clothes that go beyond a

season or a trend, we aim to offer such classics
that retain their beauty through
the test of time giving the consumer a chance to
feel connected to their cultural ethos.
 Watercolor of the detailed pietra dura work from the top of
the Emperor's cenotaph and from the enclosing screen in the
Taj Mahal, Agra, by an anonymous artist working in the Agra
style, c. 1817.

INSPIRATION BOARD
 Source - Albert Hall Museum, Jaipur

Source - Albert Hall Museum, Jaipur

Source - Taj Mahal Wikipedia

PIETRA DURA

Source - Taj Mahal Wikipedia

called Parchin kari or parchinkari in the Indian Subcontinent,

is a term for the inlay technique of using cut and fitted, highly
polished colored stones to create images. It is considered a Source - miniature apiting at ALbert Museum

decorative art.
COLOUR INSPIRATION
PRINTING
RK DERAWAL , VENDOR FOR FABINIDA, BAGRU PRINTING HOUSE
PODDAR TEXTILES PRINITNG AT BAIS GODDAM, JAIPUR
V