Raymond Pvt Ltd

Industry Report

Industry Internship Industry Report

Bachelor of Design
Textile Design

Student: Madhurima Bhattacharya

Faculty Guide: Ms Richa Sharma
Sponser: Raymond Pvt Ltd, Thane

2021
Fashion and Textiles Programme
National Institute of Fashion Technology
 The Jury Declaration
Evaluation Sheet

I , Madhurima Bhattacharya of Textile Design Department, National Institute of

The evaluation jury recommends Madhurima Bhattacharya for Fashion Technology, Bangalore, hereby declare that this document is solely pre-
satisfactory completion of Industry Internship from pared by me under the guidance of my mentor Ms. Richa Sharma and for any
evidence providing it otherwise, I will be responsible and this project will stand
National Institute of Fashion Technology, Bengaluru after
null and void.
evaluating his/her documents ‘Raymond Pvt Ltd Industry Internship Report’
and fulfilling the requirements set by the institute and the jury members
as per brief.

Jury Members
Name Company/Organization Signature Student Signature
…………………………………………………………………………………….
…………………………………………………………………………………….
……………………………………………………………………………………. Student Name: Madhurima Bhattacharya
……………………………………………………………………………………. Department of Textiles Design
……………………………………………………………………………………. National Institute of Fashion Technology, Bengaluru
……………………………………………………………………………………. Batch: 2018-2022
……………………………………………………………………………………. Place: Bengaluru
…………………………………………………………………………………….
Date:

Remarks

…………………………………………………………………………………..
…………………………………………………………………………………..
………………………………………………………………………………......

Internal Mentor Center Coordinator-

 Acknowledgement

I, Madhurima Bhattacharya of the Fashion and Textile Department, National Institute

of Fashion Technology, Bangalore, offer a huge thanks to all those who have guided me
throughout my Industry Internship. This project was a journey which wouldn’t have been
completed without the help of many people. I would like to express my deep gratitude
towards all those who were involved in my project in any simplest way.

I express my heartfelt gratitude to the head of the design team, Mr Atul Apte,
Ms Abhishweta Bhadra, Senior designer and my industry mentor for their undue
guidance and constant support. I am also thankful to all the people who worked with me
in the company and helped me complete my graduation project.

I would also like to thank my faculty mentor Ms Richa Sharma and centre coordinator
Ms Monica A. N along with all the other department faculties for their regular feedback
and timely criticisms. It was because of their constant guidance, support and love which
helped me finish my project.

I would like to thank the resource centre at NIFT whom I referred to time and again. Last
but not the least a very special thanks to my family for their constant support and coopera-
tion during my time of difficulties.

Thanking You

Madhurima Bhattacharya
Student Name and Signature
Offer Letter Completion Letter
01
Introduction

02
About the Company
Organization Structure SWOT Analysis
Production Process Work Flow
Design Process Company CSR Policy
Marketing Strategy Park Avenue

03
Design Project
Company Brief Project 1
Design Process Project 2
Look Board Project 3

04
Epilogue
Introduction
Incepted in 1925, Raymond has been synony-
mous with Trust, Quality and Excellence.
Raymond is a diversified group with majority
business interests in Textile & Apparel sectors as
well as presence across diverse segments such as
FMCG, Realty, Engineering and Prophylactics in
national and international markets. Having en-
joyed the patronage of over a billion consumers,
Raymond is reckoned for delivering world class
quality products to its consumers since the past
nine decades.
Being a vertically and horizontally integrated
manufacturer of textiles, Raymond has strong
fibre to fabric manufacturing capabilities and is
a textile powerhouse with state of the art mod-
ern infrastructure. Raymond offers an exquisite
range of shirting and suiting fabrics across a
plethora of options such as Worsted fabrics,
Cotton, Wool blends, Linen and Denim. With
over 1500 stores spread across 600 towns and
an expansive network of over 20,000 points-of-
sale in India, Raymond and its brands are also
available in tier IV & V cities. Over the years, the
brand has emerged as a preferred choice for top
design houses globally. Raymond has also been
a leading player in High value cotton shirting
fabrics and is the No.1 brand in the OTC space.
Raymond Group also has a significant presence
in theB2B space through its garmenting busi-
ness. Our state of the art & wholly owned sub-
sidiaries such as Silver Spark Apparel Ltd, Cele-
brations Apparel Ltd & Everblue Apparel Ltd by
crafts suits, trousers, shirts & Jeans for leading
fashion labels across the world and is the only
manufacturer of Full canvas premium jackets in
India.
A formidable player in the Denim category,
Raymond is amongst the leading producer &
preferred supplier of high quality Ring Denim
to world’s renowned Jeanswear brands. Having
established its dominance in the Textiles, Ray-
mond also offers ready to wear apparel brands
such as Park Avenue, Raymond Ready To Wear
ColorPlus, Parx and Ethnix. . Having pioneered
the innovative concept of customised clothing,
‘Raymond Made To Measure’ offers luxurious
service to discerning customers to personalize
their ensemble. The Raymond Group is has a
strong presence in the FMCG space via Ray-
mond Consumer Care. The company mainly
caters to the male grooming segment through
pioneering brands like Park Avenue and KS;
home care segment through Premium brand
and sexual wellness segment through KamaSutra
brand.
Raymond Ltd. ventured into the engineering
business with the establishment of JK Files (In-
dia) Ltd. in 1949. Today, JK Files Ltd. is a leading
manufacturer of steel files in the world with a
domestic market share of about 65% in the files
business. The group also has a presence in the
auto components industry through its subsidiary
Ring Plus Aqua Ltd. This business comprises of
the manufacture of Ring Gears, Flexplates and
Water pump bearings. The company is present in
diverse industry segments such as Automotive,
Industrial and Power generators, Agricultural
and Marine Applications, marked by strong
relationships with domestic and international
OEMs.
 About the Company

Raymond Apparel Ltd

Raymond Group is one of the three leading branded apparel players in the menswear industry com-
prising portfolio of four Power Brands – Raymond Ready-to- wear (RRTW), Park Avenue (PA), Color
Plus (CP) and Parx. All four brands command a significant share of wardrobe solutions in the market.

The brands enjoy a high consumer recall and acceptance on account of enduring brand trust and
product quality. The Raymond brand enjoys considerable leadership over most competing brands,
translating into iconic status. Over the last few years, there has been a rapid expansion – across all
channels including 257 Exclusive Brand Outlets (EBOs), 3,300 Multi Brand Outlets (MBOs) (through a
distributor network), 800 Large Format Store (LFS) chains and online portals.

Raymond has also forayed into ethnic wear segment through the launch of ‘ethnix’ brand.

Park Avenue Parx

Launched in 1986, Park Avenue provides
stylish and innovative wardrobe solutions
to well-dressed gentlemen. Park Avenue
designs embody the most modern inter-
national fabric, styling, palettes and trends
globally.
ColorPlus
Launched in 1993, ColorPlus created a
niche in the ready to wear market in India
with a premium range of clothing for men.
With focus on product innovation and
unique use of colors it has today come a
long way since inception
Parx is a premium casual lifestyle brand,
which is positioned to cater to the needs of
consumers who are looking for dressing up
for life across occasions and events. Parx
reflects the persona of the energetic 22-30
year old who is aggressive, outgoing, dy-
namic and lives his life to the fullest.
Ethnix
Ethnix is a collection of readymade ensem-
bles with an accessory solution to make
each occasion memorable. The categories
include Sherwani, Indo Western, Bandga-
la, Bundi, Kurta with churidar, Jacket and
Suits.

Raymond ready to wear Raymond made to measure

With their impeccable collection, Raymond
Ready to Wear introduces sartorial mas-
terpieces of exceptional ease and luxury
that a gentleman of today needs. With a
charming balance of elements that blend a
rich heritage with style and taste, Raymond
Ready to Wear promises entire wardrobe
essentials for today’s esquire.
Raymond Made to Measure is a unique ser-
vice of premium clothing from the house of
Raymond - The Complete Man. This luxu-
rious service allows our discerning custom-
er to personalize their ensemble bringing
together their own personal taste.
 Organisational Structure
The Raymond Apparel follows the following organisational structure. Listed below are the detailed func-
tions of each of this department:

Design:

Making a forecast for a season

Making a proto sample for the presentation
Work along with the Visual Merchandising team for the display work during the trade show.

Sales & Marketing:

The main target of this team is to create a larger customer base for the brand by creating awareness and
making profits for the company.
Track the sales of the merchandise at all locations where the products are available.
To take care of the marketing aspect of the brand
To conduct timely surveys to understand customer feedback
To take care of the sales aspect during the field booking in the trade show
To take care of the visual merchandising in all the stores of the brand

Supply Chain Management:

Coordinating with the vendors

Yardage capacity booking to the vendors
Merchandising activities:
Fabric code generation
BOM preparation
Deciding the venue and the theme for the trade show
Validation of lead times from the fabric mills and garment vendors
Receiving booking samples at the trade show
Giving orders for bulk production based on the orders placed by wholesale buyers

Accounts

Reimbursement of employees
Tracking the daily sales report
Calculating the working capital and costing
Taking care of the payment to be made to the vendors and the factories for the production of merchan-
dise.

HR

Recruitment
Induction
Training & development
PMS
Payroll
Employee engagement
 Production Process
(A) Research and Development: -
The R and D department of Raymond’s starts planning one year in advance. They take around 3 months
for the research, 3 months for the market survey, 2 months for the developing, 2 months for the sample
testing. Eventually there is a conference for the sample testing, feedback from the customers; remaining
2 months are utilized for the modification of the product, if needed.
(B) PRODUCTION CYCLE: -
There are mainly three stages in the production cycle:
1. Research: -The kind of fabric required, quantity and quality of the fabric is decided a year advance.
Similarly the market demand, consumers preference are also taken
into consideration.
2. Design: - Then as per the survey done by the Research and Development Department, and also taking
into consideration the customers demand and overall market demand,
Customers type of cloth and design requirements, the designing process starts. The fabric is then given
proper design and then with verification they are passed on to the CAD dept.
3. CAD: -In CAD, new styles are developed and modified according to consumers needs.
There is a design studio, to display final product to customers. There is a scoop-up at
Every stage
(C) UNITS PRODUCED: -
Samples are taken from dealers regularly. Based on the season and demand the number of units pro-
duce is considered. E.g. In a winter season, more blazer or jackets are produced.
1Price Structure: - The overall cost depends upon actual cost, overheads and brand value of the product.
About 90% of fabric is manufactured at Raymond remaining 10% is imported.
2. Size: - The average height of a person is considered while making any suits, shirts, trousers or blazers.
The height considered is 5 feet 9 inches.
3. Workers: - Employment depends upon output, process, season, demand in market etc. The Thane branch
of workers has around 300 workers. Workers work for 8 hours daily having a break for ½ hour.
(D) PRODUCTION PROCESS:
There are many stages in production process. All the designs, styling, markings for the cutting of the fabric
are computerized. Steps taken are as follows: -
1. Cutting stage: - The machine used for cutting the fabric is gold-knife cutting machine. After different
parts are cut every part is numbered according to size, model number etc.
2. Sorting: - Different parts of a suit are given different numbers. In the sorting stage all the needed parts are
brought together.
4. Back and front: - In this stage the back and front part of the suit or blazer is stitched. Proper measure-
4. Back and front: - In this stage the back and front part of the garment is stitched. Proper measurements are
taken and it is hand cut.
5. Pocket: - In this stage the pockets are made.
6. Batch label: - In this process the label is given to the cloth. A batch label machine does it.
7. Lapel: - Then the pockets are lapelled, i.e. - ironing of the pockets take place to give it a define shape.
8. Body shaping: - Raymond has a special machine for the body shaping. This machine gives a proper shape
to the fabric.
9. Bottom fold: - In this stage the lower part of the fabric is given a fold. This is also done by using the ma-
chine.
10. Collar machine: - Here the collar is stitched carefully to every garment.
11. Lapel processing: - Lapel processing means collar pressing. The collar is pressed with hot iron to give it a
define shape.
12. Sleeves attach: - here, the sleeves are finally attached to the garment.
13. Miscellaneous: - Here all minor mistakes are checked, if any. E.g. the sleeves, collars etc are attached
properly.
14. Buttons: - The buttons are now fixed. There are2 types of buttons- metal and plastic. 22. Thread finishing:
- The extra thread is cut and proper finishing touch is given to the blazer.
15. Sleeves press: - There is a sleeve-pressing machine. Here the sleeves are pressed from left to right.
16. Miscellaneous: - Here details such as are buttons proper, is proper thread used everywhere, shoulder pad
at right place etc are looked into.
17. Final quality control: - In this stage the team of final quality control checks each and every blazer or
trouser. If any errors found it is sent to the manufacturing process. If not the goods are dispatched.
(E) DEFECTS: -
After a fabric is completed there maybe many defects such as;
1. Fabrication defect
2. Manufacturing defect
3. Fabric defect
4. Color defect
If the fabric is rejected by final quality control department then the product are called STAMP. There are
sold in market with 20% to 30% discount and are considered as seconds. But the defect even in such a case is
so minor that only the experts and not any customer could detect it.
(F) MACHINE: -
All the machines are imported from places like ITALY, GERMANY, and JAPAN. Complete manufacturing
of a blazer takes around 120 minutes whereas trousers take up to 60 minutes. The machines used are mostly
fully automatic and some machines require human assistance.
 Design Process

Coding:
Concept presentation:
All the fabrics are coded in order to ease the availability of the fabric and to identify which code is for
Based on the trend forecasted and the consumer demand studied, the design team comes up with a con-
which style of the merchandise.
cept for the upcoming season and a mood board, colour board and swatch board in accordance with the
same.
Costing:
Design:
The costing of the fabric is done accordingly based on the type of the fabric used, the blend of the fabric
and the cost of manufacturing.
Based on the concept presentation, the designers come up with the designs for the same. They also decid-
ed if there would be the need for a new product development based on the need for the concept.
Warehouse:
CAD exit:
Company has warehouses in the following locations viz. Mumbai, Kolkata, Bangalore and Chennai. The
whole warehousing process of Raymond Apparel is divided into 3 distinct steps -
The design team also handles the CADs of the fabric design required for that particular season. The
design team sits with the mill vendors and selects the design from the mill archive. They also design some
Inbound process that includes all the activities done between retrieving stock to putting it at beans.
new CADs based on the concept and give the mill vendors a directive to produce a fabric accordingly for
Inventory management is part of the materials management and is fully integrated in the entire logistics
the process of sampling.
team.
Outbound process supports all shipping activities such as picking, packing and goods issues.
Selection of mill vendors:

Raymond Apparel sources its fabric based on their core competencies and their ability to satisfy the fabric
needs for a brand.

Yardages:

The yardages which have been ordered by the mill vendors are delivered. The yardages which have been
registered after checking their respective codes and are then sent for allocation where the design team
head selects the fabric design. Those not up to the mark are rejected. The selected yardages are then sent
for production along with their respective trims.

Selection/Allocation:

The yardages received and approved by the design and supply chain team are then allocated to the vari-
ous designs developed.

Tech Pack:

A tech pack is prepared which consists of all the technical details of the merchandise. This is the final
reference which is referred to by the companies as well as the production factories.

Trade show samples:

Samples for all the merchandise are prepared for the trade show.

Line edit:

There is a final filtration of all the merchandise after seeing the final product.
Marketing Strategy
The analysis of 4P’s highlights some interesting information about the company.

(a) The Products Mix:

Raymond is operating in the market with multiple products. Raymond has a
diversified product portfolio and it includes:
•  Readymade Garments
•  Air-Charter Services
•  Prophylactics including Surgical Gloves
•  Engineering includes Files, Auto-Components, Agri tools, Cutting Wools and
• Hand Tools
•  Toiletries and Cosmetics
•  Denim Wear
•  Designer Wear
• Fabrics include Shirting, denim and Worsted
•  Furnishings
•  Corporate Wear
•  Total Textile Solutions
•  Personal Care Includes Kamasutra and Park Avenue
•  Retail includes Brand Store and The Raymond Shop
•  Woollen Outerwear

(b) The Place Mix:

Raymond has spread its presence in both domestic
and international markets with equal success. It has its headquarters base at
Mumbai in Maharashtra. Raymond has several manufacturing facilities
located at places like Jalgaon, Chindwara in India and Spain and Portugal in
overseas markets. The company is a major supplier of completed garments
and fabrics to the textile industry in nearly fifty countries in Japan, MiddleEast, Europe and
North America.
(c) The Price in the Mix:
Raymond caters to upper and upper-middle class section of urban society as
its target customers. It is in premium business and offers fashionable clothing
to people who desire to make a distinctive mark of their own with style and
fashion sense.
Raymond is an aspirational brand that denotes achievement and hence has
adopted a premium pricing policy for its products. As its potential customers
are high-end individuals who are on a look-out for quality rather than quantity
they can easily afford its prices in the consumer market.
(d) Promotions in the Mix:
Raymond has adopted numerous marketing policies to increase and maintain
its awareness in the consumer market. It has launched several ad campaigns
that are shown with help of every possible advertising medium like print,
digital and electronic.
Raymond has utilised social media platform to advertise
via Twitter, Facebook and YouTube. It has its own website that acts as its
agent by updating important news and events at regular intervals.
S W
Strong Brand Name:
Raymond is almost a 100-year-old brand and has sustained through different
phases and fashion trends in India and all over the world through the trust and
credibility of its customers. It has strong brand loyal customers in the market.
Strong Brand Image
The Raymond brand itself is sufficient enough to impress the customers.
Popular Tagline “Raymond: The Complete Man”:
The tagline The Complete Man is a very successful tag line in advertisement
arena. The recall impact of this advertisement upon the customers are quite
large.
Raymond get a good recognition of its brand through this tag line.
Product Line Extension:
Raymond is continuously expanding its product line by adding various new
brands under its level. This helps the company to target customers of various
age and occupation groups. The detailed product line is discussed in the dis-
cussion of the section about the company.
The Raymond Shop:
The Raymond shop is a new creation of Raymond where the company make
all its brands available under one roof. In other words, it is a chain of stores
through
which the company retains all the brands under it. It has been a successful ven-
ture for Raymond in terms of engaging its customers through its brands and
has alsocontributed heavily in increasing the sales.
O T
Increasing Per Capita Income in India:
The per capita income in india is increasing. This could be an
added advantage for the company. This will certainly increase
the demand in the apparel industry.
Growing Middle Class:
The Indian middle class have experienced a shift in their spend-
ing pattern. The middle-class population of India can create
high demand in the near future.
Global Presence:
Raymond is gradually targeting the global exposure.
Raymond Defamation Case
Vishal Patel, a minority shareholder at textile major Raymond
who brought to light the alleged misuse of the company’s funds.
On March 2, Vishal Patel published an open letter in the Busi-
ness Standard newspaper saying the company spent more than
₹186 crore in the JK House property in Mumbai.
Low Global Penetration:
Raymond has the major presence in India and some South East
Asian nations
which is very low as compared to its major competitors which
are a weakness for the company.
Over Dependence on Home Market:
The strategies that the company is adopting since its inception
looks like more
domestic centric in nature.
The Singhania Vrs Singhinia:
There is a family war between the father and son about the prop-
erty issue which exposed the brand in both national and domes-
tic market.
Intense Competition:
Raymond is imaged as a high priced company in the market. With the
availability of too many players, Raymond competes with various local
and global players in the market. Intense competition in the market
puts pricing pressure and reduce market
share in the industry.
It faces competition from several companies like:
•  Birla Corporation Ltd
•  Arvind Mills Ltd
•  Century Textiles and Industries Ltd
•  Sree Valliappa Textiles Ltd
•  Ayyappan Textiles Ltd
•  Grasim Industries Ltd
•  Bombay Silk Mills Ltd
LiAS Warning:
A proxy advisory firm Institutional Investor Advisory Services (IiAS)
had red-flagged the proposal saying Raymond’s promoters and their
extended family are trying to buy the premium property in Mumbai
from the company at throwaway rates which
will result in loss of over Rs 650 crore to the company and its share-
holders. Reduce in demand for Stitching Clothes:
Today market is the market for ready-made-cloths. The stitching
cloths have almost lost its charm in the market. One of the important
reason may be due to the nonavailability of the professional tailors and
expensive stitching.
 CSR Policy

Vision and Policy Statement

“Corporate Social Responsibility (CSR) is the Company’s contribution to social and economic development of the
local community in which we operate and to society at large. We commit to spend a minimum of 2% of the average
net profits for the preceding three financial years on CSR activities. The Board of Directors of the Company through
its CSR Committee will plan and monitor the expenditure of CSR activities.
The CSR Committee will annually recommend the CSR programmes and projects to the Board for its approval. The
activities undertaken in the normal course of business will not be a part of
CSR activities.”

CSR Programmes and Initiatives:

Jk Trust Gram Vikas Yojana

The mission of JK Trust Gram Vikas Yojana is to significantly improve the quality of life in rural areas
through a Cattle Breed Improvement Programme (CBIP). The surplus milk production achieved through
this programme has helped to reduce infant mortality and malnutrition amongst children, creating em-
ployment and thus alleviating poverty. This social initiative benefits over 4.5 million people across 45,000
villages in 11 states of India.

Jk Bovagenix
This first-of-its-kind breeding program utilizing in-vitro fertilization of selected indigenous cattle breeds
was launched on 20th July, 2016. JK BovaGenix aims to achieve 1,000 IVF pregnancies within a year of its
commissioning and scale it to 10,000 by 2020. This pioneering initiative is conceptualized to produce ge-
netically superior cattle breeds at a rapid pace, thereby enhancing the milk yield in a short period of time.
Cattle rearing and agriculture have a huge interdependency and being an agrarian society, this initiative
assumes significant importance for rural India.

Community Initiatives -Skilled Tailoring Institute By Raymond

A unique employment linked CSR initiative of Raymond is the Skilled Tailoring Institute by Raymond
(STIR) conceptualised to train unemployed youth, women, minority community and lesser privileged
sections of the society in the art and science of tailoring.
The initiative aims to upgrade the current skill-set and encourages employment and entrepreneurship
amongst youth.

Education - Singhania Schools

In an attempt to impart high quality education with an emphasis on values, the group has founded three
schools. The Smt.Sulochanadevi Singhania High School in Thane was established in 1968 by Late Shri
Gopalkrishna Singhnia.
Smt. Sulochanadevi Singhania School is ranked No.1 School in India (Education World rankings 2015) for
its efforts in imbibing a holistic approach in the field of education
A proud recipient International School Award by the British Council for the 3rd consecutive time for giv-
ing a global dimension to the curriculum and pedagogy.
 Park Avenue Apparel
Park Avenue is a subsidiary of the Raymond group, launched in the year 1986. It has its head-
quarters in Mumbai, India. The company is headed by Gautam Singhania, the chairman and
MD of Raymond group. Other than Fabric, Park Avenue has expanded itself into FMCG seg-
ment. Raymond introduced Park Avenue to offer complete wardrobe dressing solutions.

AIM:
“We as a family aim to provide CONSUMER SURPLUS within ARM’S LENGTH OF DESIRE”.

VISION:
“We aim to be a team of Passionate Leaders with Winning Mindsets, to create Consumer Sur-
plus and Delight through continuous Innovation in order to deliver Physically Beautiful and
Emotionally Compelling ‘Personal and Home Care Products’ which are BEST IN CLASS”

VALUES:
Every member of the family is entitled to experience products of the highest quality standards
at extremely affordable prices. This commitment to ensuring CONSUMER DELIGHT has
prompted us to explore in the near future more traditional markets and categories that directly
impact the lives of our consumers. Our dedication to lowering the entry barrier into QUALITY
AND LIFESTYLE PRODUCTS making them more affordable, while maintaining highest quali-
ty standards is further reinforced through our new Brand Launches.

Product Range

Men Women

Shirts Dresses
Accecories Tops
Masks Shirts
Blazers Skirts
Jackets Trousers
Suits Tshirt
Trousers Jeans
Polo Tshirts Sweaters
Jeans Jackets
Sweaters Mask
Sweatshirts
 Fabric Blends

For shirting For T-shirts

Polyster Rayon Cotton
Poly cotton Polyster
100% cotton Polycotton blend
100% wool Triblend
Poly satin emboss
Cotton Linen
100% linen

Design Project
 Design
Process

Company 1. Research on different trend stories on WGSN to identify and observe the stories that are working well.
This is followed by a market study to get a detailed idea about what trends are in style and what type of
Brief prints are going well. We also did a study of Park Avenue’s previous collections in the archive to know
what changes are necessary.

1. Ideate and conceptualise prints based on the moodboard
provided and come up with prints for t-shirts based on the
same.
Work with your mentor to finalise any 6 prints and work on
colourways.
2. This process is followed by reseaech on prints, fabrics, colour palettes and mtoifs. There is a lot of going
back and forth with different concepts and ideas and to see which will work best with the brand image
and also produce a refreshing collection. Once we get approval from the head designers, we choose the
final concept to go ahead with.
3. Next, we do a deatiled study of competitor brands in India and abroad to see any similar patterns or
trends that are there in their collection. Once we have all the research data, we move ahead and make a
print direction board that will guide us throughout the design process.
4. After this process we start ideating and brainstorming about different concepts. We start developing
motifs and different primary prints to work with. There is a lot of discussion that follows.

2. Work on placement prints for T-shirt for season S/S 21 and 5. Once we have a clear idea of how to move forward we start developing final prints for the collection. We
develop flat sketches. work on colourways and drape them to get a better idea of how they would look. We work on the repeat
size and the final details.

3. Illustration of floats of jackets and coats to be delivered 6. Lastly, we put all the prints and colourways in a final document and prepare the CAD files and recheck
also. them so that we can send the prints to the manufacturing unit for the last process.
Project 1
Print Direction

PIXEL GAMER
 Concepts and Ideations

Repeat block

Repeat block

Print 1 Print 3

Repeat block Repeat block

Print 2 Print 4
 Concepts and Ideations
Print 5 Print 6

Repeat block

Repeat block
 Concepts and Ideations
Print 7 Print 8

Repeat block Repeat block

 Concepts and Ideations
Print 9 Print 10

Repeat block Repeat block

Final Design
and
Colourways
Project 2

Reference Board
 Placement Print
Placement Print

Drapes
Drapes
Placement Print Placement Print

Drape Drapes
 Drapes

Placement Print
Project 3
 Epilogue

Key Learnings
• Understanding the functioning of a company and its design process. Working under the guidance
of my industry mentor while also getting creative freedom to explore different trends independent-
ly.
• Understanding the flow of the workspace- receiving feedback and intergrating it into my work
within the deadline.
• While working remotely was challenging as I missed out on the in hands experience, this intern-
ship taught be better communication and team work.
• It helped me apply the theory which I have learned in college in my designs and also modify them
wherever needed.
• This was also a lesson in working in an organized manner and with discipline.

Conclusion
This internship oppurtunity was a first hand experience into how the industry works. Though daunt-
ing at first, it is a very necessary step that lets us work at the ground level and understand the design
process. This experience provided an oppurtunity for me to identify, observe and practise how the
design theories are applied in the industry.
This internship was more than an addition to my resume, since it helped me work with an organisa-
tion and its people in an integrated manner. It taught me the importance of punctuality, maximum
commitment and team spirit.
The work environment in the organisation was very supportive and all my mentors and colleagues
were helpful as well which made the work from home easier and much more effecient.
It was a really productive practical learning besides our four year academics, which in future will help
me implement my methodological learning of the textile industry for the greater good.
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