MAISONS

D U MO N DE
 BRAND HISTORY

It all started in Brest over 20 years ago. Xavier Marie, a creative

visionary, decides to found Maisons du Monde, a decoration and
furnishing brand inspired by influences from around the world.

Four first stores open in France - in Bordeaux, Lyon, Quimper and

Vichy. In 2006, Maisons du Monde launches its online shop and
proposes the whole of its catalogue of furniture and a large part of
its objects of decoration. Maisons du Monde publishes at the be-
ginning of the year a catalogue presenting its new collection.

The Maisons du Monde group was bought back in 2013 (80%) by

the American company Bain Capital for an amount of €680 mil-
lion.
In 2015, it achieved a turnover of 699 million euros, of which
460 million in France.
February 2016 two US banks Goldman Sachs and Citigroup were
mandated to prepare for the IPO

In 2018, Maisons du Monde opened the first store in the United

States, located in Wynwood, Florida.
 BRAND STRATEGY

Inspire:
At Maisons du Monde, the brand aims to be a source of inspiration for our customers. They come
for the style or rather for their styles. They come for trends, renewed twice a year on the decora-
tion side and once a year on the furniture side. They also come for the prices which are very soft
and accessible. The customers are loyal and attached to our brand. It is the result of more than 20
years of work and commitment of our teams.

Grow:
After focusing on development of products, then expanding the network of stores in France and
internationally, the brand launched e-commerce with an omnichannel approach. They are now put-
ting all their energy into enriching the customer experience at Maisons du Monde, at all points of
contact: stores, the web, call centers, during delivery, etc. while capitalizing on our fundamentals
(products , price, channels).

Dynamic:
From 4 stores in 1996 to 221 today, the network has expanded across France, allowing more cus-
tomers to access our offer. We want this development to be targeted, on locations that make sense
for our customers and that guarantee a return on investment in 2 to 3 years.
PRODUCT CATEGORY

SOFAS AND ARMCHAIRS LINENS AND CARPETS

FURNITURE LIGHTING

DECO BEDDING

GARDEN TABLE ARTS

JUNIOR
JOHANNESBURG COLLECTION COMPORTA COLLECTION
 BRAND AESTHETIC

There’s no single, straightforward way to describe the aesthetic of French homeware store Maisons du Monde.
In its home country, the boutique has become synonymous with affordable, chic interior decor items, but the real appeal is
that it caters to a wide range of tastes.

The themes are unashamedly trend-based. Most popular at the moment is the Green Addict collection, which features
items in every shade of green, with porcelain cacti and faux succulents aplenty. The So Blush theme, meanwhile, features
cushions, trays, vases and more in millennial pink, the colour du jour, which covers everything from a traditional pink to
shades of salmon and apricot, and even a pale blush colour.

The aesthetic of the brand especially its home textiles are very earthy tones. They use more warm colour palette and nu-
etral shades to accentuate it. The prints are mainly minimal with bold colour but simplistic prints. Stripes, simple florals
and geometric prints can be seen.

Their collection are often inspired from different art movements or exotic locations however are always updated according
to the latest trends.
BRAND IDENTITY

MINIMALISM

VINTAGE

CHIC

BOLD

SUSTAINABLE

CLASSIC
COLLECTION
STUDY • ETHINC INFLUENCES
• TROPICAL HUES
• NATURAL MATERIALS
• ARTISANAL FINISHES
• VIBRANT PRINTS

• BRICK WALLS
• TERRACOTA COLLECTION
• DOMINANT RED COLOUR STUDY
• NUETRAL BASES
• SIMPLE MOTIFS
• CONTEMPORARY
• ELEGANT
STYLE GUIDE