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  • Helping: Brick & Mortar Stores

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    priyam dixit
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    Digital giants like Google, Facebook, Amazon, and Reliance are offering various options to help brick and mortar stores set up online shops. These include features like listing products on maps, enabling chat with customers, and allowing shops to advertise on social media platforms. Each option has pros and cons for small retailers to consider in terms of customer reach and ease of use. Virtual retail experiences using technologies like VR and AR are also emerging as future possibilities.

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    Digital giants like Google, Facebook, Amazon, and Reliance are offering various options to help brick and mortar stores set up online shops. These include features like listing products on maps, enabling chat with customers, and allowing shops to advertise on social media platforms. Each option has pros and cons for small retailers to consider in terms of customer reach and ease of use. Virtual retail experiences using technologies like VR and AR are also emerging as future possibilities.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    25 views9 pages

    Helping: Brick & Mortar Stores

    Uploaded by

    priyam dixit
    Digital giants like Google, Facebook, Amazon, and Reliance are offering various options to help brick and mortar stores set up online shops. These include features like listing products on maps, enabling chat with customers, and allowing shops to advertise on social media platforms. Each option has pros and cons for small retailers to consider in terms of customer reach and ease of use. Virtual retail experiences using technologies like VR and AR are also emerging as future possibilities.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    Helping

    Brick
    & Mortar stores
    set up
    Online Shops

    Marketing Weekly
    Marketing | Branding | Advertising | Strategy | Digital
    S h o p k e e p e r : What
    are you
    digital giants offering me?

    Amazon
    Jio Mart Shops
    Google Facebook
    Shops Shops

    Marketing Weekly
    Marketing | Branding | Advertising | Strategy | Digital
    What is “See what’s in
    store” ??
    Google = Search Query + Offline Inventory
    Vodafone

    On
    Products Visibility @ Map
    Knowledge
    panel
    Offline stores will be able to list their available
    products in real-time on Google’s search

    Features such as ‘chat with consumers’ and ‘seek


    an appointment before visiting the store’ to enforce
    social distancing

    Piloting in India, already running in 14 countries

    Marketing Weekly
    Marketing | Branding | Advertising | Strategy | Digital
    What is “Shops” ??
    Businesses can feature items in their shops, advertise them to users, and communicate with
    customers through the company's messaging services.

    Shoppers can This enables customers to preview whether FB will face


    buy from their purchases are ‘social media hits’, and tough
    Facebook provides more user-generated content competition
    page or emulating We c h a t . from Google
    Instagra shops,
    m Amazon
    checkout shops & Jio-
    feature Mart

    M a r k e t i n g We e k l y
    Marketing | Branding | Advertising | Strategy | Digital
    What is ??

    After a successful pilot


    with 5000+ stores &
    The ‘Local Shops on
    retailers from 100+ cities
    Amazon’ programme
    across India, Amazon is
    “helps customers
    pledging Rs.10 Crore to
    discover products from
    scale up the program.
    local shops in their city
    from the convenience of
    their homes, while
    helping shopkeepers With this expansion,
    supplement footfalls Amazon will also
    with a digital presence encourage and train
    and expand beyond their retailers and
    normal catchment shopkeepers who have
    no prior experience.

    Marketing Weekly
    Marketing | Branding | Advertising | Strategy | Digital
    What is Reliance’s JioMart ?

    Part of Reliance Reliance's tie up with


    Industries retail WhatsApp means it
    expansion plan as the gets direct access to
    company looks to take WhatsApp's user base
    over e-commerce of over 400 million.

    Calling itself “Desh Ki Jiomart’s recently


    Nayi Dukaan", JioMart launched website will
    is currently selling now deliver across 200
    private-label brands cities, and is strong
    through neighbourhood competition to Grofers
    stores & Bigbasket

    Marketing Weekly
    Marketing | Branding | Advertising | Strategy | Digital
    Which one to choose?
    Let’s look at their pros & cons.

    Targeted
    While Google is the fastest way to reach customers
    Jiomart is only providing essential products, and it specifically searching for your product, it might not
    is suitable for kirana stores & vegetable shops . The initiate interest in the customer on its own. Runs on
    tie-up with Whatsapp makes it easy to use, apart Online to offline model, with Youtube, Google maps
    from the newly launched website. & more linked platforms.

    Loyal customer base Virtual connectivity

    Amazon is well-known to the Indian customer, and Facebook has the gamut of social media in its hands,
    hence people would be more comfortable ordering and hence virtual branding plays a strong role for the
    from their online platform. Micro-retailers who wish retailers to sell their products. However, greater inter-
    to deliver online with more ease and lesser effort can connectivity across Instagram & Whatsapp could
    start here. mean greater reach to the right audience.

    Open reach

    Marketing Weekly
    Marketing | Branding | Advertising | Strategy | Digital
    Columbia Care allows booking Storefront has teamed up with VR
    of video chatting slot where a & AR specialist Obsess to help
    store representative will answer
    questions & pick up items in the
    Look offline retailers, fashion brands
    and designers recreate their stores

    out
    store for customer via video through 360 degree immersive
    experience powered by VR.

    for
    Apple made extensions to its
    QuickLook feature which
    more Fully virtual malls are coming up
    across countries where people can
    enables instant AR experiences
    within browser & facilitates options shop through bots or drones.

    purchase through Apple Pay

    Marketing Weekly
    Marketing | Branding | Advertising | Strategy | Digital
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    Marketing Weekly
    Marketing | Branding | Advertising | Strategy | Digital

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