[GROCERY & KIRANA RETAIL CHAIN STORE

FRANCHISEE PROGRAM DOCUMENTATION ]

SASTA DUKAN PVT. LTD.

CIN : U74999WB2017PTC222144 | PAN : AAZCS0212L
www.sastadukan.in | www.sastadukan.com

# This documentation is informative only for the intending parties interested in opening Grocery, FMCG, Daily
Needs, Kirana Chain Stores with Sasta Dukan Pvt Ltd. And this document is not an public offer for Investment.
*All Logos, trade mark, brands, etc are the properties of the respective owners.
BECOME A
FRANCHISE
WHATEVER
YOU CAN DO
OR DREAM
YOU CAN,
BEGIN IT About Us
Sasta Dukan Network provides Retail-as-a-Service to SME Kirana retailers and transforms them into modern,
omnichannel and tech-enabled stores. Our integrated SaaS platform takes care of the entire value chain
(Sales, Margins, Automatic Stock Replenishment, Finance and Merchandise) for the retailers and generates
additional income other than their primary business. We ensure hassle-free operations and an increase in the
net income for retailers in our network.

Our Vision
To Create India’s Largest Hyper-line Marketplace & Dynamic Alternate Commerce Platform for Grocery Retail”.
Empowering millions of retailers with Technology, Brand and connects of Hyper Local Retail Model.
WE WILL MAKE
YOUR JOURNEY
INTO THE RETAIL PRESENCE
GROCERY STORY & PRODUCTS
AS JOY-RIDE Target Retail Presence:
–Business parks
–Modern neighbourhood market
–Modern Hospital
–Education al Institutions
–Travel points( metro, airports etc)

PRODUCTS
Grocery
Organic Foods
PRODUCT Dairy
Stationery
Books & Magazines
MIX Ayurvedic-Item
FMCG
Confectionery
Ready To Eat
Fruits And Vegetable
Personal Care
Frozen Food And Ice–cream
Beverages
Fragrances
Baby Care Products
Kitchen Appliances
 THE MAGIC of Grocery
The magic G forms the foundation of SastaDukan Grocery
4 u. We promise to deliver you the all your daily essential
G‘s (Grocery, FMCG and Kirana) that will make you skip the
long ride to the long kiryana store, that is not just time
Great consuming, it is sometimes dangerous on your health
Product during the pandemic situation .

Great Product– We pledge Great punctuality– we promise to

in bringing the best ,
freshest and the fastest at
Great your door step.
Punctuality
Great Price– We promise to
offer the best, lowest and
the cheapest in the market.
honour your time and energy. We
will de¦iver on time.
Great Promotion– we promise to
bring to you never before
promotions and Offers that you
simple cannot refuse.
 SastaDukan
SUPER MARKET
BRAND.
SastaDukan is an unique Concept of a quick
deliveries, healthy groceries selling, neighborhood
Kirana Stores .

Working towards this end, SastaDukan

Supermarket allow you to walk away from the
drudgery of grocery shopping and we¦come an
easy re¦axed way of browsing and shopping for
groceries. Discover new products and shop for a¦¦
your food and grocery needs from the comfort of
your home or oflce at the ¦ndia‘s best grocery store
WHAT WE DO
We have always been pioneers in
the industry with our vast
experience of experts from the
Global to bring
together a World Class Brand which
is made in INDIA – be it in promoting
'Retail Stores‘ when it was unheard
of in the Indian market, to growing
through 'Franchisee' networks. We
understand that continual training
& support, planning is key to this
business.

SastaDukan has created and

perfected a franchise system which
has proved to be a successful
business model, provide a win– win
situation to all Business
BENEFIT
WITH A DREAM TO
GROW GLOBALLY
Growing demand for grocery shopping is encouraging us to
expand our market share in emerging economies while
providing ample of services to our customers, thereby
fueling the Global Grocery shopping market growth.
 AMAZING DISCOUNTS AND OFFERS !!!
With So Many Offers
And Discounts,
Shopping Becomes
Really Joyable At
SastaDukan
LOCATION
Abundance of poorly designed
shopping complexes and markets
coupled with inadequate
infrastructure, poor tenant mix
sky -rocketing rentals makes it
extremely challenging for any
retail company in the Indian market.

The key toover come this challenge is

to take leadership by exploring the
emerging modern markets and
house holdcomplex esandbe
present in these locations for initial 2-
3 years.

The lower footfalls in the above

scenario can be countered by being
present in a small
Format store along with strong
focus on the delivery model and
having a vast range of product mix
.
The Retail Chain Cycle depend on Number
of Points.
1. Supply Chain Management is most
important among this point.
2. 24x7 Operation : To Operate 24x7 Online
and Offline combination is most important.
3. Smart Payment Option: Success of the
business depends upon the various secured
payment mode offered to the Customer.
i.e. Card, Wallet, COD….. etc
4. Location : Choosing a proper location is
very important for Success of any Business.
Therefore Retail Chain store / Kirana Store
its most important to choosing a proper THE RED BAG OF
Business place.
5. Accounting & Billing : Financial
Management is not least but very vital for
your Success. Sasta Dukan Offering Complete package to the Franchisee’s like
Software Solution for Accounting, Billing & Inventory, Brand
Tie-up for Products, Logistic Network for Delivery of Goods and
Strong Marketing Network for Promotion.
 Sasta Dukan Advantages

Sasta Dukan Connect Manufacturer to Customer with

our Direct Chain Store

GOOD

NS
OUR
PRODUCT
Starting from the seeding of food at the farm to its consumption
from the plate, SastaDukan acts as a catalyst for each of its
stakeholders. From sourcing, processing, retailing to final actof
consumption - Taking another leap ahead, SastaDukan Direct
makes your grocery shopping even simpler by bringing it to your
door step. No more hassles of sweating it out in crowded
markets grocery shops & amp; supermarkets - now shop in
comfort of your home oflce or on the move & select from a
wide range of 3858+ products.

One could easily locate SastaDukan stores in all the major

localities, residential areas, high streets, offices, and metro
stations, nearby Airports, Railway station, Institutions, Bus stops,
Highway and petrol pump .

To ensure unmatched shopping experience and availability

of every daily need item under one roof, we have partnered with
the leading brands in FMCG segment Journey solution.

WHY SastaDukan
100% QUALITY PRODUCTS
FREE HOME DELIVERY
CASH ON DELIVERY
ORGANIC FOODS
E-BILLING
CUSTOMER SERVICE
WHY SASTA DUKAN ?
SastaDukan is the fastest growing chain of grocery market in India providing our
customers lovers an interesting mix of traditional, modern and fusion retail shopping
blends.
Priced auordably, SastaDukan franchise program is unique as it goes beyond the
prevalent notions of franchising. What we look is not a franchisee but a partner. And
our relationship with our partner would be that of equals. We realize that in the growth
of partner lies our own grown. With this is mind, we would Endeavour to provide as much
as assistance as possible to our partners in establishing, running and maintaining
his/her business. In Short, we intent to enter into a symbolic relationship with the
individuals who can adopt our philosophy and replicate our business.

GETTING STARTED
SastaDukan offer you the opportunity to won a successful franchise. Your hard work
and dedication will be rewarded by using our proven formula for the establishment and
day-to-day operation of retail store, and participating in our proven marketing programs.
SastaDukan offers you the opportunity to be in business for yourself, not by yourself. Our
role is providing you entire set up, show you how to do it, and then provide ongoing support
to ensure that the business works efficiently.

ESTABLISHMENT OF SastaDukan
FRANCHISE
The Establishment of your SastaDukan begins with the selection of location. We help
you by providing best location with the minimum rental. We plan the layout of store
including signage, fixtures & fittings, grocery rack, freeze, A.C, POS Machine, staudress,
and the stock. Every item is carefully selected to minimize set-up costs yet offering
clients the highest standard of presentation. We help you by providing advertisement
and marketing store to boost up the sales of retail stores.
CREATING A BUSINESS
FOR YOUR
Franchise FOFO MODEL:
OUTLET STORES
Franchise Owned Franchise Operated
FOFO MODEL REQUIREMENT: SMART MARKET FRANCHISE

Bear By Franchise
1. Area/Size 500 Sqft To 10000 Sqft
2. Franchise Fee Rs. 2,75,000/- + 18% GST
3. Software Fee Rs. 55,000/- Per Logins
4. Product Cost(Minimum Order) Rs. 2000/- Per Sft Approximate*
5. Interior according tocompany layout Rs.1000/- Per Sft Approximate*
6. 2 Security Deposit Undated Cheque Rs. 5,00,000/- Each
7. Franchise Fee (1100 Sft To 20000 Sft) Rs. 350 Per Sft. + 18 % GST

GROCERY4U FOFO MODEL - SMART MARKET FRANCHISE

1. Product Grocery, Bakery, Stationery, Toys, Books and Magazine, Personal Care,
Beverages, Fruit andVegetable, Frozen Foodand Ice CreamTobacco,
Travel Solutions andMore..
2. Company* Accounting Support , Purchasing Support , Operations Support ,
Support TVAdvertisement, NewsPaper Ad, Radio, Pamphlets, Support Hoardings,
SocialMediaAd,StauTraning,T-shirt,Cap,OneStoreMangerSalaryorOne
Stau Salary .

3. Income *Approximate Rs. 2 to 5 Lac Per Month

*CALCULATION OF INCOME: PROJECTION
Let’s Take an example of 500 Sqft Area of Smart Market Franchise:
A. PerMonth ApproximateSales Rs. 15Lac Per Month(perDAyRs. 50,000)
Average Margin on monthly Sales is 20% =Total Income Rs. 300,00
P.M.
B. Company will pay Rs. 20,000 to the Smart Market franchise if he
appoints a New Franchise.

CALCULATION OF INCOME FROM FOFO MODEL:

SMART MARKET FRANCHISE
1. Income of Appointment of 5 New Franchise Rs. 1,00,000/- P.M.
2. Income on total monthly sales 20% Rs. 3,00,000/- P.M
Total Income of Smart Market Franchise Rs. 4,00,000/- P.M.
3. Company will charge 5% Royalty of total sales.
or25,000/- monthly whatever is of higher.
SastaDukan FOCO MODEL
OUTLET STORES
Franchise Owned Company Operated
FOCO MODEL REQUIREMENT: SMART MARKET FRANCHISE
Supermarket is mega store retail chain of SastaDukan in India. All the product related to
lifestyle, human basic need, personal care, home care are available here in this market.

Bear by Franchise
1. Area/Size 500 Sqft To 10000 Sqft
2. Franchise Fee Rs. 2,75,000/- + 18% GST
3. Software Fee Rs. 55000/- Per logins from Second logins Extra
4. Franchise Investment Cost Setup cost: 3900+GST asapplicable
 Interior Cost Rs.1000/- Per Sqft +18% GST
 Product Cost Rs.2400/- Per Sqft
 Operation Cost Rs.500/- Per Sqft+18% GST
5. Agreement Time 5 Years
6. 2 Security Deposit Updated Cheque Rs. 5,00,000/- Each
7. Product Cost 2400/sqft is refundable after 5 year of locking period
GROCERY4U FOCO MODEL - SMART MARKET FRANCHISE
1. Product Grocery, Bakery, Stationery, Toys, Books and Magazine, Personal Care,
Beverages, Fruit and Vegetable, Frozen Food and Ice Cream, Travel
Solutions and More..
2. Company* TV Advertisement, News Paper Ad, Radio, Pamphlets, Support Hoardings,
Support Social Media Ad, Staff Training, T-shirt, Cap.
3. Income *Approximate Rs. 4 to 12 Lac Per Month
COMPANY'S WORK:
• Company will pay the rent of the store or Rupees 50 per Sqft maximum
• Company will pay electricity bill of the supermarket franchise
• Company will pay salary of staff working in supermarket franchise
• Company will bear all the operational and petty expanses
• Company will do the marketing, promotion and advertisement of the supermarket
franchise to boost up the sale in the store
• Company will display a wide range of saleable products in the store
• Company will do the interior of the supermarket store

INCOME TO SUPERMARKET FRANCHISE:

• Company will Pay 10% commission on total monthly sales generated in the same
Supermarket Store or Company will Pay 1% monthly assured guaranteed return on
total Investment exclusive of GST cost of the investment. (Which one is higher you will
get The higher one)
• Company will pay Rs.20000/- to the supermarket franchise if he appoints a new
FOCO model franchise

CALCULATION OF INCOME: PROJECTION

Let's take an example of 1500 Sqft area of Smart Market Franchise:
A. Per month Approximate Sales Rs. 22.50 lac per month (Per Day Rs. 75000/-)
B. Commission on monthly Sale is 10% Total Income Rs. 1,35000/-
CALCULATION OF INCOME FROM FOCO MODEL - SUPERMARKET FRANCHISE

1. Assured Guaranteed monthly income 1% of Investment (3900x1500) Rs. 51,500/-PM

2. Income on total Monthly Sales 10% Commission Rs. 2,25,000/- PM

1 OR 2 which one is higher you will get the higher one

3. Lock in Period 5 Years

4. Rent 1500 x Rs. 50/- Sqt(MAX)= Rs.75,000/-P.M.
5. Income of Appointment of 5 New Franchise Rs. 1,00,000/- P.M.
6. Total Income of Smart Market Franchise (2.25+.75+1.00) Rs. 4,00,000/- P.M.
“STOCK POINT” Franchise FOFO MODEL
Without STORE / Without OUTLET MODEL

Grocery Home Delivery Franchise Requirement :

Bear By Franchise Opportunity never ends
1 Area/Size Godown /Room/Flat 100 Sqft To 200Sqft
with SastaDukan
2 Franchise Fee Rs.1,00,000/- + GST
3 Software Fee Rs. 55,000/ Per Logins If you have dream to start your own
4 Products Cost (Minimum Order) Rs. 1,00,000/- Minimum Order Grocery business but due to Initial
Investment limitation you can’t start
5 Interior according to company layout POS Machine, Racks, Freezer
6 2 Security Deposit Undated Cheques Rs. 2,00,000/- Each No Problem SastaDukan brings
“STOCK POINT FRANCHISEE”
OPPORTUNITY.
SastaDukan “STOCK POINT”
1 Products Grocery, Bakery, Stationary, Personal Care, Frozen, Branded
Foods, Cosmetics , Beverages , Fruits , Organic Etc.
2 Company* TV Advertisement, News Paper Ad, Radio, Pamphlets,
Support Hoardings , Social Media Ad, Staff Training , T-Shirt,
Cap
3 Income *Approximate Rs. 1 to 2 Lac Per Month
“STOCK POINT” Franchise FOFO MODEL
Calculation of Income:-
Lets Take an example of 300 Sqft Area of STOCK POINT Franchise:-
A . Per Month Approximate Sales Rs. 7.50 Lac Per Month (Per Day Rs 25,000 ) Average Margin on monthly

Sales is 15% = Total Income Rs. 1,15,000 P.M.

B. Company will pay Rs. 15000 to the Smart Market franchise if he appoints a New Franchise.

Calculation of Income From SHOP FROM HOME

Franchise
1 Income on Appointment of 5New Franchise Rs. 75,000/- P.M
2 Income on total monthly sales 15% Commission Rs. 1,15,000/- P.M
Total Income of Smart Market Franchise Rs., 1,90,000 / P.M
Choose Best
Grocery-Market
Potential

1) While the local

kirana stores are
growing @10% per
annum, organized
retail is growing
@22% per annum.
eGrocery growth is
staggering @127%
per annum.

2) Size of the market

is approx. 790 billion
USD.

•
FRANCHISE
APPLICATION
FORM
BRINGING ALL BRANDS
UNDER ONE ROOF
SAVE MORE
EARN MORE

SASTA DUKAN PVT. LTD.

WhatsApp: 8420 32 32 32
Call Us : 033 24 12 24 12
www.sastadukan.in