CREATIVE BRIEF

CLIENT

PROJECT NAME
Mart

BRAND PRODUCT
Krave mart Grocery delivery

Your company contact name (

Mustaqeem & Wajahat Hussain)
Client contact name Phone number 03182148627
Phone number Email Address
Email Address mustaqeemaly123@gmaul.com
Mailing address line 1 Mailing address line 1
Mailing address line 2 Mailing address line 2
Mailing address line 3 Mailing address line 3
DATE AUTHOR
14/6/2022

PROJECT
PURPOSE | Why?

 Krave Mart, a Karachi-based quick-commerce startup that delivers goods within 10 minutes.
 recently raised $6 million in a pre-seed funding round, Pakistan has seen more money flow into its nascent
technology sector during 2021 than in the previous six years combined.
 Many global venture capital firms have invested in Pakistan for the first time in the current wave, including
Kleiner Perkins, an early investor in Google and Amazon.com Inc.

OPPORTUNITY | Ultimate impact?

 Krave Mart aims to be one of the pioneers to revolutionize Q-Commerce by delivering products
within 10 minutes
 We want to be faster and live by our core value of “Need for Speed”!
 We have announced the largest pre-seed funding in Pakistan, worth $6 Million led by some of the
most iconic investors
 who have previously invested in rocket ships like Delivery Hero, Gorillas, Meituan, Rabbit, Kitopi,
Zeptos, and many more unicorns.

ECONOMIC / SOCIAL ISSUE

  Traditional e-commerce revolutionized the delivery landscape through online ordering, but even
today delivery times average between 3 -5 business days and larger orders are encouraged, for
example through free delivery incentives etc.
 Q-commerce brings small quantities of goods to customers almost instantly. It has boomed in the
past year as the pandemic forced shopping online and put a new premium on ultra -rapid deliveries
of food and goods from relatively local stockrooms or hubs.

 Krave Mart, the first to introduce q-commerce in Pakistan, has attracted funding from International
countries and multiple strategic angel investors also participated in the funding round. “The funds
would be utilized to set up over 100 supply hubs across Pakistan to ensure fastest deliveries in 10
minutes.

 Krave Mart was co-founded in November this year by a team of former executives of Daraz, Food
panda and Swvl. It is currency operating in five areas of Karachi and is in process of expanding to 12
others. The startup has adopted the hub and spoke model to ensure delivery takes place within 10
minutes in an up to three kilometer radius in Karachi.

OBJECTIVE AND CHALLENGES

CALL TO ACTION | What does the project work to achieve?
 With so many millennials and Gen Zs switching to online shopping, prompt delivery services have
become a need today. Around 82 percent of Pakistani urban consumers are now making online
purchases and the competition is only getting fiercer.
 The up-and-coming Q-Commerce company, Krave Mart, is aiming to change that. An online
delivery platform started by Kassim Shroff, Hamad Bawany, Haziq Ahmed, and Ahsan Kidwai, Krave
Mart promises 10 Minutes qui ck delivery service across Pakistan.

 With its founders coming from experienced backgrounds of commercial, product, operations,
customer service, and growth, Krave Mart has the vision to ensure the customer experience is the
top priority and every decision is based on customer-first culture.

 All founders are renowned faces in the ecommerce industry with over 10 years of experi ence, with
Kassim previously being at Daraz,Hammad, and Haziq being previously associated with Food
panda, and Ahsan being part of Daraz and Swvl.

CURRENT BRAND / CAMPAIGN ANALYSIS

POSITIVE ASPECTS | What’s working and why?
 In Pakistan, quick commerce picked up as soon as the pandemic started with startups like Airlift
claiming to bag record funding in 2021, the year which has seen Pakistan’s startups rake in a
record $313 million so far.

 Delivery Hero-backed Food panda also moved into grocery deliveries and so did food delivery
startup Cheetay, making it a space with serious competition for Krave in quick commerce.

 All these startups promise quick deliveries for grocery products through a network o f dark stores;
they earn income from the difference in purchase price and sale price, however, the margins
are restricted due to high costs of deliveries.
NEGATIVE ASPECTS | What isn’t working and why not?
  We don’t have any kind of negative aspect but in case of natural condition like rain or Strom
our service will be late in normal conditions we give our best service

CREATIVE / DESIGN ELEMENTS

What are the fundamental creative/design comp onents of the project
(i.e., style guides, look and feel, specific printed pieces)?
Packaging design Delivery within mints
Full information of product Diversity in products
Varity Color
Sizes verity User friendl y app
Them e Logos
Logos Ingredients of product
Flavors Pricing

TARGET AUDIENCE
PROJECT TARGET | Who are we trying to reach?

 Having a unique and different kind of target market

 Urban areas of country
 Use by housewives

BRAND TARGET | Who does the brand speak to?

 Brand & Marketing Specialist with a demonstrated history in the information technology, e-commerce/q-
commerce and health-tech industry.
 Hands on experience working on brand positioning, influencer marketing, PR, vendor management.
Strong Product Experience professional with an ongoing Master’s degree in Marketing.

 Skilled in Digital Marketing, marketing analytics, product content optimization & UX, SQL, Mix panel,
braze, Mo Engage, Firebase, Salesforce, Tableau for data driven decisions and journey mapping.
DESIRED REACTION | What actions do you wish your market to take?

 We want people use our brand product and service not one time but again again
 We want people full satisfaction and good reviews about our brand
 Our brand make place in our customers and consumers

ATTITUDE
 PROJECT TONE | What traits are we trying to convey?

Soch se bhi ziyada tez

BRAND PERSONALITY | What characteristics define the brand?

COMPETITIVE ANALYSIS
REFERENCES | research, inspiration, and styles within similar industries and other

 Some of our competition are these brands

 Daraz Mart
 Hum Mart
 Food panda
 Airlift
 And other online food delivery service

THE TAKEAWAY | What is the key idea to be rememb ered?

 Our key idea to remember is once people buying things from us they come again and again for
more buying things we want to remembered in people’s Mind

TAGLINE | prepared copy, key words, or theme

 ( Aur kiya chahiye! Groceries in 10 minutes)

MEDIA STRATEGY AND IMAGE REQUIREMENTS

MARKETING GUIDELINES
 Company marketing strategy is customer oriented i.e. krave mart emphasizes on marketing through
a customer centric approach and try to create awareness in the minds of customers.
 Such a marketing strategy allows it to leverage their goodwill in a country and transfer to another
one.
 The main focus of krave mart is to become a well known famous in Pakistan food products delivery
service and to
maintain Quality standard.
 Now it wants to become famous in all our Pakistan Its business objective
is to create strong connection with customers and to provide quality products

MARKETING MATERIALS

 marketing toolkit in regard to determining if your company is looking its best.

 Logo Nowadays, a company needs a logo to thrive. Logos give a glimpse into the company itself
and provide an image for a consumer to look at and recognize.
 A one-pager of your company should provide a crisp overview of It serves as a tool to briefly and
strongly articulate what your company do es.
 Make sure yours is up to date, thorough (including the who, what where, when and why of a
company.
Presentation template Like logos, a unification of a company’s presentation template is a key marketing tool.

GRAPHICS

PHOTOGRAPHY
 MULTIMEDIA

SCHEDULE
PROJECTED TIMELINE

IMPORTANT DATES / DEADLINES

BUDGET
AMOUNT

FINANCE SOURCES

ADDITIONAL FINANCIAL PROJECTIONS / NOTES

FURTHERMORE
Include any additional critical information.

COMMENTS AND APPROVAL

COMMENTS

DATE SIGNATURE
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