Name -Parimal Bobade

What is Value Proposition:

“A value proposition refers to the value a company promises to deliver to customers should
they choose to buy their product. A value proposition is also a declaration of intent or a
statement that introduces a company's brand to consumers by telling them what the company
stands for, how it operates, and why it deserves their business.”

Top Characteristics of a Great Value Proposition

Be concise and easy to understand

Define what you do
Make it easy for someone to find you in an online search
Explain how your product resolves a pain point for your potential customer
Be displayed prominently on your website and/or your consumer touch points
• Answer the question: “If I am your ideal customer, why should I buy from you instead of any
of your competitors?”

In layman’s language, value proposition defines what are we offerings, how it is benefited to
the mass & how it is different from the alternatives available in the market
 Product – Online Grocery store
Company -Grofers
Market – Retail Market

Overview

Grofers provides a mobile e-commerce platform for online shopping and delivery of
groceries, fruits, vegetables, cosmetics, electronics, and other daily needs. It offers fresh
produce, pet care products, bakery products, meats, flowers, sports products, household
products, baby care products, and others.

Grofers provides value to its customers in the following ways:

Its convenience and efficiency- with the Company offering a service that enables customers
to reduce the effort and time involved in grocery shopping, ensuring that customers receive
their orders within a specified timeframe;

Its accessibility and ease of use- with the Company operating an online and mobile ordering
platform that can be used across multiple devices, and can be utilised quickly and easily by
customers;

• Its extensive domestic reach - with the Company providing grocery delivery services to
customers in communities across all of India’s major cities, including in Delhi, Mumbai,
Gurgaon, Pune, Bangalore, Kolkata, and Chennai; and

Its large network of participating merchants - with the Company partnering and providing
delivery services to a large network of pharmacies, grocery stores, electronics sellers, and
other merchants, offering a wide range of branded items.

Benefits to Customers:
1. Cut down Middle man cost
2. Improved Quality of product
3. Easy Asses to user interface
4. Cut down transportation cost
5. One stop solution

How we created value for our customers

1. Supply Chain Reinvention

We started by opening our own warehouses so we could shorten the supply chain and source
directly from the manufacturers while being a direct channel for consumers. The first large
warehouse we opened was in September 2016 in Gurgaon. It was a 25,000-sq. ft. facility with
a single floor of racking. The facility could stock 80,000 products at launch and we started by
serving 200 orders per day in Gurgaon. Today the same facility has 3 floors, over 2 million
products and serves 2500 orders every day. We have 22 more facilities, just like this one,
across the country that help in serving more than 20,000 orders every day. Each of those
orders has over 16 items on average, so every day we ship more than 3 lac products from our
own warehouses.

Result – The biggest impact that we created with the move to our owned supply chain came
in the form of ‘value’ that we could deliver to the end customer. The product life cycle of
over 1000 products and 80 products in fruits and vegetables is remarkable

2. Local Sourcing strategy

pricing that was commonly available in local Bazaars and other wholesale markets. We
started benchmarking the quality of these brands to what was currently being sold on the app
and started taking strategic calls on introducing local brands. For a lot of these brands, we
became a managed marketplace, helping them reach the retail side of things faster.

Result – Today we list over 400 local Regional and Economy brands that help us provide
customers with the same quality and pricing that they are used to buying from Saddar. For the
end customers, this is tremendous ‘value’ as it removes the hassle of visiting the wholesale
markets. The proof of this strategy is found in the sales for Regional and Economy brands
which have gone from <1 CR in April of this year to over 11 CR in September.

3. Benchmark the competitors

We benchmark our competitors closely in terms of margins, Pricing, Root to market,
offers & savings. we tried to inculcate this in our Mobile Applications to show apple to
apple comparison when they buy from super market / departmental store V when we you
buy from our online store, this help us to attract more customer & extend extra benefits

4. Provide Fancy goodies with shopping

We provided some fancy goodies & promotional items to our valued customers on
purchase of 2k price point, this helped us to capture market & enlarged our customer
base. it’s helped us to portray the right image of our company & at the same time
customers becomes satisfied as they were truly valued