Aakash Book Store

Group 3, Batch 2
Analyse the data provided in the case study to decide on an appt store location for aakash bookstore. Which
method would you use and why?

Gurukul location appears to be performing well

on several parameters of evaluation like:
● Target catchment population
● Low branded retailers
● Target residential population
● Quality and amount of traffic
● Restaurants

It offers a good mix of residential as well as

commercial activity.

Availability at a prominent road and connecting

suburb adds to ease of reaching the store.
The only concern for gurukul location would
be in terms of Shopfront and Signboard
visibility along side the lesser width of
shopfront.

This would require Aakash store to put

additional investments on these fronts.
Which of the three location would be profitable for the store?

Satellite Gurukul Bopal

Size @ sq ft 10000 8000 2000

Rate @ per sq ft 30 25 12

Monthly rent ₹ 3,00,000.00 ₹ 2,00,000.00 ₹ 24,000.00

Advance ₹ 10,80,000.00 ₹ 6,00,000.00 ₹ 34,560.00

Total Min Outlay ₹ 13,80,000.00 ₹ 8,00,000.00 ₹ 58,560.00

It appears that it would be beneficial to

operate in gurukul location owing to reduced
rent expenditure and better lease offers.