Indian Institute of Foreign Trade (IIFT), Delhi Campus

MBA (IB) 2018-2021 Part-Time Batch (Trimester VIII)

Strategic Market Planning and Decision Making (SMPDM) Elective

Case Analysis Assignment (19-Sep-2020)

Maximum Marks: 50 Duration: 3 Hours

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Question 1: What should Watkins do? What factors help explain Olympic’s
Performance? What market forces may impede it in the future?
(3 Marks)

Question 2: What are the strength and weakness of car rental loyalty programs and
Olympic’s Medalist program specifically? Please look at these from the perspectives
of Olympic Management, the airport operators, the rental customers, and their
employers.
(4 Marks)

Question 3: Assuming Olympic responds to Enterprise, how should it do so? What is the
potential impact of emphasizing dollars spent versus the days of rental? What is the
potential impact of removing blackout dates?
(3 Marks)

Question 4: What is the cost of matching Enterprise? How much should Olympic b
willing to spend for its Medalist program?
(8 Marks)

Question 5: What is the “economic value of a Medalist member” to Olympic?

(7 Marks)

Question 6: How does the current Covid-19 scenario impacts the car rental industry,
and its loyalty programs?
(5 Marks)
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