TALE OF TWO STRATEGIES

GROFERS .COM
 revenue
• The last year revenue of Gofers was 1090
crores profit and loss was 197 crores
• Grofers to enter FMCG segment with revenue
target of RS 2500 crore by FY19 : Aims to
bring 100 million customers to its platform
BIG BASKET.COM
 MARKETING MIX
• PRODUCTS:
FRUIT AND VEGETABLES
BAKERY CAKES AND DAIRY
BEVERAGES
SNACKS AND BRANDED FOODS
BEAUTY AND HYGIENE
CLEANING AND HOUDEHOLD
KITCHEN GARDEN AND PETS
EGGS MEAT AND FISH
GOURMET AND WORLD FOOD
BABY CARE

REF:WWW.BIGBASKET.COM
 PLACES
• AHMEDABAD-GANDHINAGAR
• ANAND
• BANGLORE
• BHOPAL
• CHANDIGARH TRICITY
• CHENNI
• COIMBATORE
• DELHI
• GURGON
• HOSUR
• HYDERABAD
• INDORE
• JAIPUR
• KANPUR
• KOLKATA
• MUMBAI
• PUNE
• SURAT
• VIJAYAWADA AND GUNTUR
• VIZAG
 PROMOTION
• Advertising: They do not spend much on
advertising
• They go apartments , organise events ,convert
a couple of residents to there customers
• They advertise in websites like justdial.com etc
 PRICE
• Big Basket also earns revenue through
commission making means commission
between merchant and customer and it is
also earns its revenue through by selling its
private brands to local grocery stores
 COMPETITORS
• GROFERS
• POSTMATES
• PEPPER TAP
• ZOPNOW
 TYPE OF BUSINESS AND REVENUE
• Big Basket is B2C Business and it also runs a B2B
business where it sells private brands to
commercial establishments. Besides , It
distributes its private brands to approximately
5000 bricks and mortar grocery stores across the
country
• The last year revenue was Rs 1176 crore and had
a loss of Rs 191 crore
• But the target of Big Basket is by the end of 2020
they want to take 2000 crore revenue