GROFERS

Facts

 Grofers is an Indian online grocery delivery service based out of Gurugram

 The company uses its in-house technology platform to manage a network
of more than 5,000 partner stores that enable the company to run a fast
and lean supply chain
 A majority of these products belong to the company’s 8 in house brands
namely Grofers Happy Day, Grofers Happy Home, Grofers Mothers choice,
Grofers Happy Baby, G Fresh, O’range and budget brands Savemore and
Havemore

 Founded : December 2013

 Founders :

Albinder Dhindsa (CEO)

Saurabh Kumar (COO)
Jacob Singh (CTO)

 Headquarters : Gurugram, Delhi

 Revenue: US$ 34 million (2019)

 As of 2018, the company has raised about $535.5 million from investors
including SoftBank, Tiger Global and Sequoia Capital, Cyriac
Roeding ,Roeding Venture

 Grofers currently operates in 28 cities

Awards and Recognition

Awarded as the title ‘the comeback kid‘ at the Economic Times Startup awards
2018

https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/et-startup-
awards-2018-grofers-is-the-comeback-kid/videoshow/65445458.cms

Participative leadership style at Grofers

 Facilitate the conversation

 Openly share information and knowledge
 Encourage people to share their ideas
 Synthesize all the available information
 Take the best possible decision
 Communicate their decision back to group

Key Retention Strategies at Grofers

 Recruitment
 Socialization
 Training and development
 Compensation and rewards
 Supervision
 Employee engagement
Recent News

 The Gurugram-based company is generating Rs 20 crore in monthly

revenue from its branded kirana stores, according to Entrackr sources.
Earlier this year, the firm started housing its private-label products in local
kirana stores in the NCR region, in its attempt to turn into an FMCG
company. Now it’s looking to expand the same model to other cities.
https://entrackr.com/2019/11/unpacking-grofers-offline-push-to-establish-
itself-an-fmcg-brand/

 Reliance’s Jio Mart Heats Up Hyperlocal Grocery Delivery Market and is a

competitor to grofers
https://inc42.com/buzz/reliances-jio-mart-heats-up-hyperlocal-grocery-
delivery-market/

 Getting into new cities such as Vadodara, Agra, and Meerut has helped
grofers expand its addressable market by 50%. All these markets are within
100-150km of cities that they already operate in
https://qz.com/india/1772014/softbank-backed-grofers-is-on-a-small-
town-high-in-india/

 SoftBank valued Grofers at $644 Mn in Series F round

https://entrackr.com/2019/12/exclusive-softbank-valued-grofers-644-
mn/

 After Delhi, Grofers Looks To Deliver Profitability In Mumbai

https://inc42.com/buzz/after-delhi-grofers-looks-to-deliver-profitability-in-
mumbai/

 In a bid to draw more consumers online, Grofers, Dunzo, and BigBasket are
selling onions between the price range of Rs 87 and Rs 140.
https://yourstory.com/2019/12/grofers-dunzo-bigbasket-onion-price-
battle-startups-india