OYO ROOMS: A CASE STUDY

By-
SIDHARTHA SWAIN
UM19252
INTRODUCTION
 OYO Rooms was founded by Ritesh Agarwal in the year
2012 in view of making hotels and stay easier for the
common people.

 Oravel Stays Private Limited hospitality chain is now

functioning in over 200 cities in our country and has
also grown its network into Nepal and Malaysia.

 It is a private run business organisation with

headquarters in Gurgaon and has a revenue of 5.2bn
dollars.
SWOT ANALYSIS
• Standard rooms at affordable • Less effective Pan Indian
prices presence.
• Hassle free booking or three • Less popular within elderly people
click booking system and women travellers.
• High quality customer
experience at an affordable
price.

• Expansion of the market into • Competition from hospitality

international grounds. companies like Yatra,
• Rise in purchase power of MakeMyTrip, ClearTrip etc.
the customers
PESTEL ANALYSIS
POLITICAL FACTORS
 Policies of existing Local Government
 Government Aid to startups and new endeavours

ECONOMIC FACTORS
 Availabilty of skilled labour and a proper target audience
 Availabilty of proper infrastructure

SOCIAL FACTORS
 Culture and way of living of the people
 Demography of the region
TECHNOLOGICAL FACTORS
 Advancement and availability of technology at a certain place.
 Technological innovation and devices available

ENVIRONMENTAL FACTORS
 Climate and weather conditions of the place in question
 Enviromental rules and regulations.

LEGAL FACTORS
 Business Laws
 Employment Laws
PLANS TO EXPAND
INTO 3-TIER CITIES
 Proper advertising through both Digital and Print Media
 Putting up discounts and offers on stays to grab in customers
 Taking up and renovating old hotels and stay-ins that are already
present in the cities.

TO ELDERLY PEOPLE
 One click booking facility
 Less dependency on digital media and more physical facilities
 Better and more friendly services and stays
INFLUENCE OF SOCIAL MEDIA
MARKETING
 Social Media has played a vital role in the success of
OYO Rooms over the course of last 6 years or so and
will keep on playing a similar role because the ad
campaigns, offers regarding stays and news regarding
new services and betterment of certain services is
easily circulated over the social media platform and a
varied range of users get to know of this in a very short
time period. Social Media in a similar way has also
helped the business garner more and more users over
the course of time.
STAYING AHEAD
With the foreign competitors catching up OYO Rooms
has to be a step ahead always and can do so by doing
these:
 Expanding the business to as many cities possible across India
 Catering to and caring more for the elderly and lone woman
customers.
 Starting up new and exciting other services
THANK YOU