STRENGTHS WEAKNESSES

 PRU Life has an established brand name  They don’t have the capacity to control
and reputation since it has been in the the regulations implemented by the
industry for 170 years in England and 23 government.
years in the Philippines that is attractive  Despite having diverse product lines, they
to potential clients. They are also listed do not offer non-life insurance plans such
under the Insurance Commission, which as those for cars and jewelries.
establishes trust among clients.  Their product offerings may not cater to
 They have diverse product lines for life specific needs of Filipino.
plans that the clients can choose for  They don’t have absolute control over
depending on their needs. the workforce, which could possibly lead
 The company’s workforce is competent to unethical acts.
due to regular skills and development of  The manager as a head may have agents
employees through free seminars and with different goal not in line with the
free trainings that result to competent company’s mission and vision.
agents. 
 Fast growth asset, manpower and
premium
 Being mission oriented whereby, they opt
to change the life of every Filipino by
insuring every Filipino homes that will
fulfill their purpose
 They introduced InsuraVest (Insurance +
Investment)
 The value of money of their clients
doesn’t not decline due to their inflation-
adaptive system.
 Their product is continuously changing
and developing are adaptive to change
through the regular update of their
product coverages
 Broad market coverage that can cater to
different financial needs like trust funds,
investments and insurance
 The company is able to manage strategic
change
 Each divisions healthily compete with
one another, which
 Effective motivational rewards to agents
through travel incentives and
commissions.
 They have enough funds to cover their
obligation to their clients in cases of
fortuitous events (Risk Place Capital,
Death Benefit of 1937%)

OPPORTUNITIES THREATS
  They can expand their branches in the
provinces as they aim to help every
Filipino homes.
 They can widen their financing sources
through their investment products.
 Extend cost or differentiation advantage
 They can probably diversify into new
growth businesses where they can offer
other financial products.
 The company can make profitable new
acquisitions of different properties for
transaction purposes.
 By being among the top in the industry
they are in, they can seek fast market
growth.
 They have the opportunity to be partners
with other big firms that caters to other
financial needs.
 Through their adoptive nature, they can
offer better products that is potential in
reducing rivalry among competitors.
 Career growth employees
 Benchmarking
 The rise of foreign companies that will
target to enter the insurance industry as
it has been progressing.
 The rise of other domestic companies in
the industry who could also provide
products for the Filipinos that PRU Life
doesn’t offer.
 They are apt to potential take-overs of
competitors in the industry.
 Downturn in economy which hinders
potential clients from buying company’s
products.
 Slow market growth that eill minimize
their opportunity to offer their products.
 Conflict of interest between managers
and their agents
 Change of needs of the clients
 Banks offering insurance policies (BPI-
PhilAm Life)
 Constantly changing needs of the clients
that the company may fail to see.
 Some services are costly to implement
like those with software.

*portfolio

*annual report

ANALYSIS

 Given that the company is adoptive to change, a more effective research and development
design can help them see the product offerings they need to have to address the threat of
constantly changing needs of the clients.
 Having the opportunity to expand their branches in provinces can be made easier by their
strength in employee management and development.
 Despite the rising competition in the insurance industry, PRULife U.K. can hold on to their
established brand name and thus protect its reputation by avoiding acts of fraud.

One weakness the company has is not having a nonlife insurance products but