KIARA NELSON

618-306-3389 | hello@kiaranelson.co | kiaranelson.co

EDUCATION
North Carolina Agricultural and Technical State University, Greensboro, NC May 2016
Bachelor of Science in Journalism Mass Communication

SKILLS
Computer: Adobe Illustrator; Adobe Photoshop; Adobe Premiere Pro; Final Cut Pro X; Adobe After
Effects; Canva; Sprout Social; Google Drive; Jira Database; Google Analytics; Medallia; Hootsuite; Wix

Other: Social Media Marketing; Graphic Design; Videography; Brand Management; Project
Management

INTERNSHIP EXPERIENCE
HQ Greensboro, Greensboro, NC Jan 2020 – Present
Marketing Intern
• Work collaboratively with the Marketing Coordinator to develop content for HQ Greensboro's social
media channels
• Contribute to the creation and implementation of various marketing plans for the organization
• Assisting with the build-out/create content for HQ Greensboro's new website(s)

Office of Student Activities & Campus Involvement, Greensboro, NC Aug 2019 - Present
Marketing Manager
• Generate, edit, publish and share daily content that builds meaningful connections and encourages
community members to engage on platforms (Facebook, Instagram, Twitter, Snapchat, YouTube)
• Moderate all marketing content that aligns with the University standards and brand guidelines
Lowe’s Companies, Inc., Mooresville, NC May 2019 – Aug 2019
• Implemented dynamic process to change hours of 2,002 stores on Lowes.com during weather-related
emergencies
• Identified trends in online feedback from Lowe’s customers a triaged said feedback to proper
channels
• Developed brand materials to rebrand the department from Digital Resolutions to Online Support
• Created internal communication materials that were distributed to over 2,000 stores and 15
distribution centers
Progressive Business Media, Greensboro NC May 2018 – Aug 2018
• Managed daily social media content for 4 brands, including Facebook, Twitter, and Instagram
• Developed content calendar strategies 3 months in advance, with a focus on increasing awareness and
engagement
• Increased total number of followers by 100% within a three-month period

ACCOMPLISHMENTS
2019 WayUp Intern of the Year | Forbes Under 30 Scholar | Alpha Kappa Mu Honor Society | Annenberg
Honors Scholar | Social Marketing Director, Her Campus Howard | PINK Campus Representative