Instead, it's the companies that make a

commitment to regularly publishing quality content

to their blogs that tend to reap the biggest rewards
in terms of website traffic and leads -- and those
results continue to pay out over time.
To help establish consistency, you'll need a more
concrete planning strategy.
Solution: Schedule and publish blogs
consistently.
Use it to get into the habit of planning your blog
post topics ahead of time, publishing consistently,
and even scheduling posts in advance if you're
finding yourself having a particularly productive
week.
Here at HubSpot, we typically use good ol' Google
Calendar as our blog editorial calendar, which you
can learn how to set up step-by-step here. Or, you
can click here to download our free editorial
calendar templates for Excel, Google Sheets, and
Google Calendar, along with instructions on how
to set them up.
12. Focus on the long-term benefits of organic
traffic.
Mistake: You concentrate your analytics on
immediate traffic.
Both beginner bloggers and advanced bloggers
are guilty of this blogging mistake. If you
concentrate your analysis on immediate traffic
(traffic from email subscribers, RSS feeds, and
social shares), then it's going to be hard to prove
the enduring value of your blog. After all, the half-
life for those sources is very brief -- usually a day
or two.
When marketers who are just starting their
business blogs see that their blog posts aren't
generating any new traffic after a few days, many
of them get frustrated. They think their blog is
failing, and they end up abandoning it prematurely.
Solution: The ROI of your blog is the
aggregation of organic traffic over time.
Instead of focusing on the sudden decay of short-
term traffic, focus instead on the cumulative
potential of organic traffic. Over time,
given enough time, the traffic from day three and
beyond of a single blog post will eclipse that big
spike on days one and two thanks to being found
on search engine results pages through organic
search. You just have to give it a while.
To help drive this long-term traffic, make sure
you're writing blog posts that have durable
relevance on a consistent basis. These posts are
called "evergreen" blog posts: They're relevant year
after year with little or no upkeep, valuable, and
high quality.
Over time, as you write more evergreen content
and build search authority, those posts will end up
being responsible for a large percentage of your blog
traffic. It all starts with a slight shift in perspective
from daily traffic to cumulative traffic so you can
reframe the way you view your blog and its ROI
entirely.
13. Add a subscription CTA to your blog and set
up an email newsletter.
Mistake: You aren't growing subscribers.