NATKHAT

BOARD OF DIRECTORS
Kush Shah
Prachi Garg
Raj Mahor
Shashwat Shrivastava
Shiyuli Saxena
Long term Goal

THE GOAL IMPROVING GROWING ADVERTISING QUALITY

WAS TO THE NET FIRMS’ OF R&D
INCREASE CONTRIBUTION REVENUES PROJECTS,
THE GENERATED ETC.
STOCK
PRICE
INDEX BY
Objectives

THE DEVELOPING SEGMENTATION POSITIONING ROBUST

OBJECTIVE CORRECT STRATEGY MARKETING
WAS TO PRODUCT STRATEGY
MANAGE PORTFOLIO
THE FIRM STRATEGY
BY
Company Dashboard
SPI
2491 2494
2500
2270 2285
2224
2170
2039
2000 1899

1672

1500
1282

1000
1000

500

0
Period 0 Period 1 Period 2 Period 3 Period 4 Period 5 Period 6 Period 7 Period 8 Period 9 Period 10

Period 0 Period 1 Period 2 Period 3 Period 4 Period 5 Period 6 Period 7 Period 8 Period 9 Period 10
Company Dashboard
Chart Title
200

180

160

140

120

100

80

60

40

20

0
Period 0 Period 1 Period 2 Period 3 Period 4 Period 5 Period 6 Period 7 Period 8 Period 9 Period 10
Revenues (M$) EBT (M$)
 Product Portfolio

SONITES VODITES
NOON NOVA NOSH NOHE NENITE NEFO
LAUNCH PERIOD 0 PERIOD 0 PERIOD 6 PERIOD 8* PERIOD 6 PERIOD 9
PERIOD
BASE COST $ 91 $ 209 $153 $ 186 $ 261 $ 271

Target Savers Professionals Shoppers High Earners Innovators Followers

Customer Adopters

* = Scrapped in Period 10
Evolution

Period 1-2

Period 3-5

Period 6-9

Period 10
Period 1-2
Target all segments
Period 3-5
Increase Revenue
Period 6-9
Vodite – Market Penetration
Sonite – Market Share Maintenance
Period 10
Increase Sales Volume
Strengths in Strategy
Multidimensional Scaling Report
Strengths in Strategy
Competitive Intelligence Report
Strengths in Strategy
Semantic Scales Report
Strengths in Strategy
Conjoint Analysis of Savers

Conjoint Analysis of Professionals

Learnings

“Failure is simply the opportunity

to begin again, this time more
intelligently”
-Henry Ford