TerraCog: A Brief

Subject: Management Communication

Name: Gaurav Kishore
Date of Submission:
Memorandum

To: Emma Richardson, Executive Vice President, TerraCog Global Positioning System
From: Gaurav Kishore, Executive Assistant to Emma Richardson
Subject: A brief situation analysis of TerraCog and implications of decision to be taken in
this regard.
Date:

This document aims at providing the current happenings in TerraCog Global positioning
system and provide with a concrete decision on whether to go with project “Aerial” via
competitive pricing methodology or to go with high price than competitors and try to
maximize the profits therein. Otherwise focussing on other products and abandoning
project “Aerial” or to wait for at least six months implementing the new research and then
release the product which might comply with the future needs and can justify the higher
price later on. This documents also evaluates all the options to be taken into consideration
via SWOT analysis and then converging down to one particular solution pf the problem
which is being faced by TerraCog Global Positioning Systems.

Acronyms
GPS Global Positioning System

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A Brief on TerraCog GPS

TerraCog is a private company dealing in High-Quality GPS and fishing SONAR equipments
for sportspersons and adventurers. In the late 1990’s company first introduced its GPS
products especially promoted for hunters, hikers, and campers. TerraCog believes in
building customer relationship through actively engaging in the feedback mechanism
process and implementing the consumers’ preferences over the top. This helps TerraCog in
building edge over its competitors.
TerraCog has a proprietary
Analysis of options via SWOT

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Analysis of options via SWOT

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