Global & Supply Chain

Management
Zara Business Case
 The dynamic alignment: Zara

The objective of the case is to apply the knowledge acquired in the course.

Situation:

You represent the Supply Chain Manager of a company that has recently hired a new
CEO. After joining the company, the new CEO has requested you to inform him about:

“ How our Supply Chain works and why is it working in that way”

2
The dynamic alignment: Zara

The steps to follow are:

1.- Analyze the information in the next videos ( Canvas analysis, logistics network
description, company Strategy)

https://www.youtube.com/watch?v=13ZItq8r_g0

https://www.youtube.com/watch?v=iKUmOsmh-Gs

https://www.youtube.com/watch?v=2Fo4IAGS45w

2.- Determine how the organization has differentiated itself from competitors to respond to
customer behavior

3
The dynamic alignment: Zara

3.- Explain your supply chain. How has it contributed to this response?

The Supply Chain analysis should include the following aspects:

- Supply Chain Model: continuous replenishment, lean, agile, fully flexible (Why ?)

- What physical distribution of warehouses and factories are being used (a lot of and
close to markets, a few centralized ones, ...) (Why ?)

- What is the profile of the staff you are hiring ? How are you running it?
(supervising everything / letting the staff / ...) (Why ?)

- How are designed the information systems that support your Supply Chain ?

- How are you managing your suppliers (factories) ?

- What are the most important KPI’s that we use to control the Supply Chain?

Shortly: How will you position the Supply Chain in stage 5 of "Dynamic Alignment".