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ICTfor Rural Development An Inclusivesupportfor North East India
ICTfor Rural Development An Inclusivesupportfor North East India
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ICT for Rural Development: An Inclusive support for North East India
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ICT for Rural Development: An Inclusive support for North East India
The majority of India’s population lives in the villages. And that is the real challenge for
the scientific community to use the results of technology to enrich the lives of the 750 million
people who live there.
A. P. J. Abdul Kalam(2012),
Turning Points- A Journey through Challenges
Information and communication have always mattered in rural development. In view of the
fact that rural people practice farming, livestock rearing, and caught fish, they need information.
They also need information on cost of inputs and market price of their produces in local and
distance markets. They also need education related information for their family members. Land
record, birth and death certificates, different rural development programmes, health service
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computational views, while essential for understanding the ICT artifact, do not have much
developmental impact. They argue that we need to move up from the tool and computational
view to the ensemble and ultimately the proxy view, where the proxy view is defined in terms of
knowledge creation. Secondly, they state that the manner in which ICT is used categorise how
different types of ICT-related development initiatives can be applied to affect development.
Thirdly, although the impact concept has a hierarchy by definition (i.e., the tertiary effect of a
new technology has a greater impact on society than the secondary effect), they emphasise that
the primary and secondary effects are necessary conditions for development, but not sufficient.
They argue that we need to look at the tertiary effects for an understanding of ICT influence on
national development which they conceptualise in terms of human development.
Appraising ICT:
Author/s Observation/s
Share(1993) ICT can improve living standards in remote and rural areas by providing
important commercial, social and educational benefits.
Wilson (2000) ICT has development applications in education, governance, environmental
monitoring, health, human rights promotion, economic growth and other areas.
Malhotra(2001) Direct or indirect application of ICT, in rural development sector has also been
referred to as “Rural Informatics”. Rural economies can be benefited from ICT
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How can we ensure that ICTs is a tool and not considered a solution?
o Put people at the centre (ownership and appropriation of communication processes)
o Put decision-making in the hands of the people through participatory processes
o Recognize that process is more important than access
o Enhance the bargaining power of poor people
o Envision ICTs from the perspective of the users and through their active participation
o Combine traditional and modern technologies
o Develop local content
o Use local languages
o Meet local needs
o Ensure technologies are appropriate
o Provide on the ground services
o Be flexible, but ensure there is a structure
How can rural poor people set the ICT agenda?
o Empower rural poor people and communities to lead their own development
o Localize the www: each local initiative/community develops its own demand-driven
content
o Abandon vertical development paradigms
o Respond to real needs of communities, not institutional needs
o Ensure content is determined by the needs of rural poor people
o Acknowledge that content in local languages is crucial
o Acknowledge cultural pertinence
o Ensure local ownership and appropriation of the communication process
o Take into account convergence and networking
o Use appropriate technology
o Build capacity of rural poor people and their organizations
o Share knowledge horizontally
o See networking as more than information exchange - also as an opportunity to build
capacity based on new experiences
o Focus on convergence - building on existing communication processes - not just a
technology challenge. ICT projects must converge with local schools, local libraries,
local development projects and local social organizations
How can partners respond to the ICT agenda?
o Link ICT "push" to existing development projects and existing communities
o Promote a more participatory, consultative approach in order to bridge the disconnect
between local realities and the global/policy agenda
o Develop culturally sensitive networking that can build partnerships and promote capacity
building and skills development
o Use knowledge networks to strengthen, not replace traditional methods of
communication
o Encourage foundations and donors to invest in developing ICTs' multimedia capabilities
to support the needs of communities with strong oral traditions
o Support internationalization of the Internet (multi-lingual)
o Encourage donors to work with partners - including civil society - to create an enabling
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environment for participation by civil society in policy processes - and to strengthen the
capacity of civil society to work for itself
o Work with public and private sectors to develop better indicators to monitor the benefits
of ICTs.
o Introduce stronger monitoring and evaluation at both national and international levels to
ensure communication is linked to other processes, especially policy processes
o Engage with civil society and the private sector for provision of infrastructure
o Promote coherence, collaboration and new partnerships
o Focus on networking at the grassroots and ensure that women are included
o Focus support on the ".org" community, as opposed to the ".com"
o Ensure that technology is appropriate
o Acknowledge that technology is important, but it must be sustainable
o Acknowledge the importance of radio
o Promote open access to low cost technologies
How do we balance investment in ICT technology with investment in content development?
o Recognize that development is not about technology and not about information
o Recognize that technology is important, but must be appropriate - and sustainable for
poor people
o Focus more on content and less on machines
Information seeking by rural people and support from ICTs:
Information is needed to establish realistic objectives to evolve short and long term targets, to
formulate policies, to execute plans, to measure performance and to take corrective actions.
These information systems are intended to facilitate better planning and also aid monitoring and
evaluation of programmes. Computerized Information systems have widened the scope of
decision- making based on analysis of data. As Information and Communication Technology
Infrastructure is installed in the village level, then it will be part of global village. Connecting the
rural India through internet service to this global village facilitates the process of rural
development. As computer connected over a network can make the information exchange easier
and faster, keep information reliable and up-to-date, allow efficient management of resources,
speed up data sharing, and allow workgroups to communicate more efficiently. The information
moves directly from computer to computer rather than through a human intermediary. The role
of ICT to enhance food security and support rural livelihoods is increasingly recognized and was
officially endorsed at the World Summit on the Information Society (WSIS) 2003-2005. This
includes the use of computers, internet, geographical information systems, mobile phones, as
well as traditional media such as radio or TV. Rural people want information to satisfy their
short term needs and long term needs. Their requirement of information is heterogeneous in
nature starting from crop husbandry to health related. Broadly we can categories there
information need into following areas-
Agricultural Information: It includes following areas-
✓ Soil Analysis and crops nutrients requirement and judicious use of fertilizers
✓ Methods of fertilizer application
✓ Recognition of good seeds, seed treatment
✓ Time of sowing, seed rate, spacing
✓ Identification of pests and timely application of pesticides
✓ Identification of weeds and management
✓ Causes soil erosion and its control
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✓ Training
▪ Teaching Community
▪ Paramedical Staff
▪ Extension Workers
▪ Farmers
✓ Online Examination
Economic Information: ICTS has following spectrum of coverage in the broad field of
economic information and e-commerce -
✓ Agricultural input and output related information
✓ Mandi Information i.e. market price of different produces of farmers
✓ Demand and supply of produces in local and urban market
✓ Contact with agro-industries and their demand on agricultural produce
✓ Bank loan facilities
✓ Crop insurance
✓ Cottage industry and marketing of their produce
✓ International Quality and Practices
✓ Farm Chain Creation
✓ Grading and packing
✓ Cost of cultivation and profit margin
Health Information
This one of the major alarming areas in which rural people seek full support. Even after
providing required infrastructural support, due unavailability of specialist doctor essential service
are not reached to the target group. This is the important areas where Telemedicine can play
positive role. Even for the successful running of Tripura has been honoured with an international
award at Health World Expo-2011 in New Delhi for implementation of THTM (Tele-Homeopathy
Treatment Method). ICT can work on -
✓ Knowledge about primary health
✓ Special care for children, women and aged people
✓ Online consultancy by experts or Telemedicine
✓ Electronic Communication to provide clinic call
✓ Still images, radiographs etc.
✓ Video Conferencing
✓ Expert Databases
✓ Patient Database
✓ Disease infestation history of the area
✓ Epidemics etc.
ICT for e-governance: In the perspective of Government to Citizen(G2C)service this ICTs is
cost effective and quick to reach clients as
✓ Land Records and land reform
✓ Court case hearings and judicial assistance for poor people
✓ Application Forms for rural educated youth to get job in Govt. and private sectors.
✓ Application Forms for various Govt. schemes
✓ Information about Govt. Schemes and Programmes
✓ Online Payments of telephone bills, electric bill etc.
✓ Railway Reservation
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Based on these observations and other experiences,Rama Rao(2004) consider the following as
major factors responsible for successful implementation and sustenance of ICT projects for
social development:
• Degree of efficiency and transparency demonstrated in citizen services
• Extent of reduction in cost and improvement of convenience for citizens
• Extent of reengineering and improvement of back-end services
• Extent of Integration of backend processes with front-end and web site
• Degree of employee involvement and change management
• Amenability for Public Private Partnership (PPP) arrangement
• Strength of PPP arrangement in the application development
• Strength of PPP arrangement in the service delivery
• Enhancement of Revenue for the government and the service provider
• Technological robustness of the project
Strengthening Infrastructures for ICTs intervention in North East India:
Though some issues pertaining to infrastructure development is discussed while answering
four questions. But a specific issue more relevant to North East India to be taken into
contemplation and it is telecommunication. Telecommunication plays a vital role for ICTs
intervention in connecting people with the rest of the world and improving their economic well-
being as does physical communication. Since physical infrastructure in North East India is either
limited or is expensive, telecommunication becomes an even more important mode of
communication. The teledensity of the North East is low in comparison to the rest of India and
only Mizoram has a teledensity higher than the national average. Further, the rate of increase in
teledensity in the region is slower than the national average, which could be due to the limited
expansion of exchange capacity. Cellular mobile services were introduced in the region only in
2003 after a delay of eight years than the rest of the country on security considerations. There are
still some restrictions in border areas and no signals are allowed within 500 metres of the
international border. This restriction is particularly harsh to the North East states where a
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significant population lives in border areas and, therefore, should be removed as early as possible
(North East India Vision 2020). ICTs not only include internet connection but also radio,
television, local radio and these are known as traditional ICTs and infrastructural development
for these masses media also similarly important. North East India with their infrastructure
constraints to launch modern ICTs, in some parts of the region, existing traditional media may be
tried as there is explicit examples of coexistence of both traditional and modern ICTs.
Traditional media may act as starting point of ICTs. North East India with so many tribes and
sub tribes have their own traditional media. O’Farrel(2001) argued that before intervening with
technology and new information sources we should understand the existing information system
of poor. ICTs mean much more than computers and the Internet, and many technologies, both
traditional and modern, can play a role in appropriate situations (Arunachalam,2004).
The traditional media is a form in transmitting messages to a society or a group of societies
from one generation to another. These are indigenous modes and have served the society as tools
for long epoch. Therefore, traditional media offer important opportunities in the process of
rousing rural masses towards accommodating social changes, which also establish a constructive
means for the general development of the common people and can make a scientific disposition
among the rural mass. Traditional Medias entail the people’s participation and impulsiveness.
The north eastern part of India has been the traditional land of the Indo-Mongoloid population.
Nearly 84 per cent of the region’s total population lives in rural area. Traditional media in this
region can become an intimate and emotional tool of communication. Now the prospect has
come that we can deliberately incorporate science and technology to traditional media through
which we can communicate or disseminate scientific matters with the general rural mass.
Indigenous proverbs facilitate speech communication and help in cutting across traditional
resistance to new ideas. For example, the Assamese society has paid a lot of importance to build
a scientific temperament that can be traced back to the proverbs of Daka Purusha who flourished
in Assam during the 4th century AD. Daka’s proverbs cover almost all aspects of the day-to-day
rural life, including agriculture, health, hygiene, gynaecology, paediatrics, infant care and food
and nutrition. Being an ancient form, the folk media is very close to the heart of the people. Its
appeal is universal and its understanding is direct and at personal level. So the folk media can
effectively be used as mass communication among rural. It is true that folk media can
disseminate scientific information and it is the best medium to inculcate scientific temperament
among the general people. In the course of folk performance, folk media transmit information
and project ideas that may influence attitudes and behaviour as well as entertainment. Thus, it is
a great revelation nowadays that the folk arts are quite sufficient, as a medium to inform and
disseminate people to safeguard against superstition and other such beliefs. Each folk art form
itself is a medium of communication because it is directly linked to the psyche of its audience. It
is flexible and it can be modified in regard to its functional relevance to the society to which it
belongs. That is perhaps why it has survived. Incorporation of Traditional Knowledge Systems
(TKS) would also ensure involvement and ownership of the rural beneficiaries themselves. The
need to integrate inputs from indigenous systems is important not just because of their richness
but also because these systems have evolved over millennia preserving the social balance in that
area. In the Indian rural context, there are already several encouraging examples such as “Honey
Bee Network” which is a database of grass root innovations and technologies and serves as an
effective solution to problems of local development. International development circles too have
adequately stressed incorporation of indigenous knowledge in prevailing models of
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Proposed ‘TKS based G2C2G’ e-Governance framework for Rural Develop(Malhotra et al.2008)
Conclusion:
So, to be concluded, ICT is a possible tool, not a solution. Development is not about
technology, nor is it about information – it is about economic, social and political empowerment.
Process is more important than access, and content is more important than machines. Access
relates to machines, communication tools and technologies, and information. Instead, process is
about participation, communication and people – their needs and languages – and content that is
relevant.
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