Feasibility-Study-Template - WPS PDF Convert PDF

TECHNOLOGICAL INSTITUTE OF THE PHILIPPINES 1
SENIOR HIGH SCHOOL
COMPANY NAME
Address
Business phone
Website URL
Email address
Logo
Tagline
A Feasibility Study
Presented to the
Senior High School
Technological Institute of the Philippines
by
(Last Name, First Name Middle Initials)
March 20__
SENIOR HIGH SCHOOL
TABLE OF CONTENTS
Page
1.0 Abstract
1.1 Executive Summary

1.2 Overview of the Business
1.3 Funding Requirements and Source of Funds
2.0 Project Background and History

2.1 Company’s Mission Statement
2.2 Company’s Vision & Philosophy
2.3 Company’s Goals & Objectives
2.4 Target Market
2.7 Location of the Business
3.0 Management and Personnel Feasibility

3.1 Industry of the Business
3.2 Legal Structure of the Business
3.3 Organizational Chart
3.4 Job Requirements, Specification, Responsibilities and Functions
3.5 Recruitment and Training Process
3.6 Salary, Benefits and Compensations
3.7 Company’s Rules and Regulations
3.8 Employee’s Contract
3.9 Project Implementation and Timetable
4.0 Marketing Feasibility
4.1 Market Analysis
4.1.1 The Market; Market Segmentation
4.1.2 Market Share
4.1.3 The Supply and Demand
4.1.4 S.W.O.T Analysis
4.1.5 P.E.S.T.E.L Analysis
4.1.6 Presentation of Data and Survey Results
4.2 Marketing Strategies
4.2.1 7Ps
4.2.2 Branding
SENIOR HIGH SCHOOL
5.0 Production Feasibility

5.1 Company’s Business Model
5.2 Product Specification
5.3 Production Process – I.P.O
5.4 Production Plan
5.5 Operation Schedule
5.6 Distribution Channels
5.7 Inventory and Cost
5.8 Building and Facility
5.9 Contingency Plan
6.0 Financial Feasibility

6.1 Start up Cost
6.2 Company’s 5 – year Projection
6.3 Income Statement
6.4 Statement of Cashflow
6.5 Owner’s Equity
7.0 Socio Economic Feasibility

7.1 Contribution to Philippine Economy and Government
7.2 Contribution to Employment
7.3 Contribution to the Society
Appendices
8.1 Definition of Terms
8.2 References
8.3 Curriculum Vitae
SENIOR HIGH SCHOOL
CHAPTER 1
ABSTRACT
THIS PART SUMMARIZES, USUALLY IN ONE PARAGRAPH OF 300 WORDS OR LESS

THE MAJOR ASPECTS OF THE ENTIRE FEASBILITY STUDY, WHICH INCLUDES 1)
OVERALL PURPOSE OF THE STUDY; 2) BASIC DESIGN OF THE BUSINESS; 3) MAJOR
RESULTS OF THE STUDY.
SENIOR HIGH SCHOOL
EXECUTIVE SUMMARY
REMINDER ** 4 SPACES BETWEEN THE NEXT TOPIC
1.2 OVERVIEW OF THE BUSINESS
INDENT** This section of the study presents the overview of your
business idea, description of the business (What problems are you solving for
your target customers?), and its location. JUSTIFY ENTRIES**
1.3 FUNDING REQUIREMENT
How much is the ideal overall capital needed by the business and who
will fund it.
- DOUBLE SPACING (2.0)

- BE CAUTIOUS TO BREAK PAGES IF THE MAIN TOPIC OR SUBTOPICS ARE
ON THE PREVIOUS PAGE***
SENIOR HIGH SCHOOL
CHAPTER 2
PROJECT BACKGROUND AND HISTORY
2.1 COMPANY’S MISSION STATEMENT

A mission statement is a short statement of why an organization exists,
what its overall goal is, identifying the goal of its operations: what kind of
product or service it provides, its primary customers or market, its geographical
region of operation and how to attain the company’s vision.
2.2 COMPANY’S VISION & PHILOSOPHY

A vision is a vivid mental image of what you want your business to be at
some point in the future, based on your goals and aspirations. A vision statement
captures, in writing, the essence of where you want to take your business, and
can inspire you and your staff to reach your goals.

SENIOR HIGH SCHOOL
2.3 COMPANY’S GOALS & OBJECTIVES

Goals are the purpose toward which an endeavor is directed may not be
strictly measurable or tangible, with a longer time frame. While objectives are
something that one's efforts or actions are intended to attain or accomplish;
purpose; target, must be measurable and tangible and with a shorter time frame.
Example Goal, I want to achieve success in the field of genetic research and do
what no one has ever done.
Objective, is I want to complete this thesis on genetic research by the
end of this month.
2.4 TARGET MARKET

A target market refers to a group of potential customers to whom a
company wants to sell its products and services. This group also includes specific
customers to whom a company directs its marketing efforts. A target market is
one part of the total market for a good or service. This information may come
from the survey that you have conducted.
2.5 LOCATION OF THE BUSINESS

SENIOR HIGH SCHOOL
The location of a business is the place where it is situated. Identify your
ideal business location or strategic location and why you have chosen that
specific location.
SENIOR HIGH SCHOOL
CHAPTER 3
Management and Personnel Feasibility
3.1 Industry of the Business

This gives definition of what is the type of company the business is. For
example the company is in a Manufacturing industry, but what is it specifically
manufacturing? Or the company is under retailing industry or services.
3.2 Legal Structure of the Business

This identifies whether the business is a Sole proprietorship, Partnership,
or a Corporation. It also mentions the tax and liability/responsibility of the
owner/s. This later decides what taxation is applicable to your company.
3.3 Organizational Chart

An organizational chart (often called organization chart, org chart) is a
diagram that shows the structure of an organization and the relationship and
relative ranks of its parts and positions or jobs. This gives a better view of the
company’s hierarchy. INSERT ORG CHART FROM OWNER TO EMPLOYEES***

SENIOR HIGH SCHOOL
3.4 Job Requirements, Specification, Responsibilities and Functions

This may include specific skills, types and amounts of work experience,
personal qualities, educational credentials, professional certifications, or areas of
knowledge. Also include the different job functions and responsibilities to give
the applicants a brief background and awareness on what job they will get
possibly accepted and employed.
3.5 Recruitment and Training Process

On this part, as you give the job announcement to your future applicants,
the company decides on what are the steps the applicant will follow to be finally
hired. As part of the recruitment there is a training process that needs to be
satisfied for the employees to do the specific job. This enables for the company
to measure the workers at the same time.

SENIOR HIGH SCHOOL
3.6 Salary, Benefits and Compensations

This is where the employees be compensated on their job well done.
However be specific on how much do they get each payday. This may include the
actual salary level, what are the specific mandatory benefits and possible
bonuses and compensation. This enables to create a good Employer – employee
relationship. Usually this is included in the employee’s contract.
3.7 Company’s Rules and Regulations

This part gives the company’s rules and regulations. This contains the
do’s and don’ts of the business while maintaining a sense of balance in the
workplace. This is to preserve every human right and up to code working
environment.
3.8 Employee’s Contract

Employers state here the following terms and condition that the
employee’s agreed upon signing and when they got hired. Therefore and
afterwards may also found here also this contemplated under labor code
standards.
SENIOR HIGH SCHOOL
3.9 Project Implementation and Timetable

This part shows the business timeline from the business planning up to
the opening of the business. This specifies each part like when and how long is
the acquiring of business permits, constructions, hiring processes and/ or
advertisements. DO NARRATE EACH TABLE SHOWN IN THE STUDY***

SENIOR HIGH SCHOOL
CHAPTER 4
Marketing Feasibility
4.1 Market Analysis

4.1.1 The Market; Market Segmentation
This gives information about the primary up to the secondary market
(potential customers) of the business. It also includes the different market
segment of the target market whether the demographics are applicable to the
sense of the business goals
4.1.2 Market Share

This part explains the number of industry’s total sales. It is to calculate as
the product of the business sales over the industry’s specified period. This
represents the percentage of an industry or market’s sales. The information from
the survey can identify the needed data in this section.
Formula:
Ex:
Company A = Sales 200 200/500= .40 x 100 = 40% Market Share
Company B = Sales 300 300/500= .60 x 100 = 60% Market Share
Total Market Share = Sales 500
Or this can be translated in the amount by how much they sell the actual product
SENIOR HIGH SCHOOL
4.1.3 The Supply and Demand

This shows for the specific number of demand of your target market
while identifying the total number of products to be supplied. This later
identifies the pricing strategy you may use. The information from the survey can
identify the needed data in this section.
4.1.4 S.W.O.T Analysis

Give the company’s Strength, Weakness (internal factors) Opportunities
and Threats (External Factors). This section also includes the main competitor of
the business in the industry. INSERT SWOT ANALYSIS TABLE***
4.1.5 P.E.S.T.E.L Analysis
This part identifies the External factors that affects the business in terms
of the Political, Environmental, Social, Technological, Economic and Legal aspects.
These aspects are needed to be considered in establishing the business.
4.1.6 Presentation of Data and Survey Results

Insert survey questions in this part and analysis/representation of data.
This will validate the investors query about the marketability of the business.
SENIOR HIGH SCHOOL
4.2 Marketing Strategies

4.2.1 7Ps
Product
This area is where the company’s product be specified like what is the
product, benefits, function, why is it sold in the market, and why the product is
important. This shows the unique selling proposition of the product comparing
to the competitors
Price
This part that the company will instate the market price of the product.
Including product price computation and why it should be the price of the said
product/ service. Identify what pricing strategy you used.
Place
This part identifies the strategic location of the business. Including its five
meter radius to 10 meter radius of the business, and as why the company will be
established there.
Insert Map Location Provide Default and Satellite Mode. Encircle the 5 meter
Radius and 10 meter radius.

SENIOR HIGH SCHOOL
Promotion
What type of promotion did the company utilize as it is Advertising,
Direct Marketing, and personal Selling etc. Give computation on how much will
the company’s promotion cost.
Ex: NOTE *** this is not the actual amount search online for the exact rate.
TV commercial
Where: Channel 2 ABS CBN
When: 12:00 PM – 4:00PM time slot from March 2020 – April 2020
Cost: P20, 000 per showing
P45, 000 Talent Fee – Vice Ganda
People
This part will explain the Primary target market of the company on how
to gain possible market in future time.
Packaging
The company will explain the exterior image of the product and what
exact specs it does for the product. This is usually added in the production
feasibility
SENIOR HIGH SCHOOL
Position
Identifies whether the 7Ps gain effectiveness and what part of it gain
remarks for the customer to remember the company’s product. Please utilized
the S.W.O.T analysis to compare the company’s Strength
Ex: Coca Cola = The beverage main marketing strategy is to create family
oriented commercials which enables nationwide brand awareness therefore the
company takes promotion seriously etc.
4.2.2 Branding
Company Name
Identify the company’s name, trademark and patent as to why it is the
name of the business. What inspires the owner to decide the name as such
stated.
Logo
Insert the created company’s/ product logo; explain the description and
why it becomes the logo of choice.

SENIOR HIGH SCHOOL
Tag Line
This is where the company creates a memorable phrase for the brand to
be sound from the competitors. It makes a psychological factor whereas the
customer can remember the company/ product by just hearing the tagline.
Branding Strategy
Identify what is the branding strategy used and the advantage and
disadvantage of it for the company.

SENIOR HIGH SCHOOL
CHAPTER 5
Production Feasibility
5.1 Company’s Business Model
This is where the company explains the overall view of the business as
how it operates. The detail is shown in table template.
5.2 Product Specification

This is where the product is re specified as how it functions and what
advantage it held from the competitors
5.3 Production Process – I.P.O

The company’s process flow from the input where the necessary
preparation is done, process as identifies the step by step of making the actual
product and output which creates the quality control for of the business.
5.4 Production Plan

This is where the company’s procedure standards is stated as how many
to produce, how long to create the certain product what particular tools or
equipment should be used in each process.
5.5 Operation Schedule

The company displays a specific timetable where each task and process is
held. When to start the production and to stop, orders the materials and delivers
finished products
SENIOR HIGH SCHOOL
5.6 Distribution Channels

The company states its partner businesses to distribute their product and
how much is the percentage contract. Note*** Identify if there’s any.
5.7 Inventory and Cost

This is the company’s Inventory Management System. Note***Please
show in table as what Equipment and Raw Materials needed for the business
and how much did it cost
5.8 Building and Facility

The company’s production area layout and how much does the
construction/ rent cost. Note*** insert floor plan
5.9 Contingency Plan

If the business will suffer loses, identify what is the best contingency plan
the company use and how much will be liquidated from the initial capital of the
business. What equipment and raw materials will be usable to the new business.
CHAPTER 6
Financial Feasibility
6.1 Start up Cost
6.2 Company’s 5 – year Projection
6.3 Income Statement
6.4 Statement of Cashflow
6.5 Owner’s Equity
CHAPTER 7
Socio Economic Feasibility
7.1 Contribution to Philippine Economy and Government
SENIOR HIGH SCHOOL
7.2 Contribution to Employment

7.3 Contribution to the Society
Appendices
8.1 Definition of Terms
8.2 References
8.3 Curriculum Vitae

Feasibility-Study-Template - WPS PDF Convert PDF

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Feasibility-Study-Template - WPS PDF Convert PDF

Uploaded by

Copyright:

Available Formats

TECHNOLOGICAL INSTITUTE OF THE PHILIPPINES 1

SENIOR HIGH SCHOOL

1.1 Executive Summary

2.0 Project Background and History

3.0 Management and Personnel Feasibility

5.0 Production Feasibility

6.0 Financial Feasibility

7.0 Socio Economic Feasibility

THIS PART SUMMARIZES, USUALLY IN ONE PARAGRAPH OF 300 WORDS OR LESS

REMINDER ** 4 SPACES BETWEEN THE NEXT TOPIC

1.2 OVERVIEW OF THE BUSINESS

INDENT** This section of the study presents the overview of your

your target customers?), and its location. JUSTIFY ENTRIES**

1.3 FUNDING REQUIREMENT

will fund it.

- DOUBLE SPACING (2.0)

PROJECT BACKGROUND AND HISTORY

2.1 COMPANY’S MISSION STATEMENT

product or service it provides, its primary customers or market, its geographical

region of operation and how to attain the company’s vision.

2.2 COMPANY’S VISION & PHILOSOPHY

can inspire you and your staff to reach your goals.

2.3 COMPANY’S GOALS & OBJECTIVES

something that one's efforts or actions are intended to attain or accomplish;

what no one has ever done.

Objective, is I want to complete this thesis on genetic research by the

end of this month.

2.4 TARGET MARKET

customers to whom a company directs its marketing efforts. A target market is

from the survey that you have conducted.

2.5 LOCATION OF THE BUSINESS

The location of a business is the place where it is situated. Identify your

Management and Personnel Feasibility

3.1 Industry of the Business

example the company is in a Manufacturing industry, but what is it specifically

manufacturing? Or the company is under retailing industry or services.

3.2 Legal Structure of the Business

or a Corporation. It also mentions the tax and liability/responsibility of the

owner/s. This later decides what taxation is applicable to your company.

3.3 Organizational Chart

company’s hierarchy. INSERT ORG CHART FROM OWNER TO EMPLOYEES***

3.4 Job Requirements, Specification, Responsibilities and Functions

personal qualities, educational credentials, professional certifications, or areas of

possibly accepted and employed.

3.5 Recruitment and Training Process

hired. As part of the recruitment there is a training process that needs to be

to measure the workers at the same time.

3.6 Salary, Benefits and Compensations

bonuses and compensation. This enables to create a good Employer – employee

relationship. Usually this is included in the employee’s contract.

3.7 Company’s Rules and Regulations

workplace. This is to preserve every human right and up to code working

3.8 Employee’s Contract

3.9 Project Implementation and Timetable

the acquiring of business permits, constructions, hiring processes and/ or

advertisements. DO NARRATE EACH TABLE SHOWN IN THE STUDY***

4.1 Market Analysis

(potential customers) of the business. It also includes the different market

sense of the business goals

4.1.2 Market Share

represents the percentage of an industry or market’s sales. The information from

the survey can identify the needed data in this section.

4.1.3 The Supply and Demand