COMPANY PROFILE

We bring to you an opportunity to design and tailor your shoes to your taste and need.
For more than thirty years action has been manufacturing top quality footwear and its components for
the domestic and exports markets.

Having pioneered the development of footwear range from casuals to formals, from daily wear to
sportswear and from elegant collection for ladies to fun range for kids. Action now operates specialized
technology and research driven ‘CORPORATE SALES ‘divisions which caters to the variant needs of
institutional segments.

Corporate division of action shoes manufactures a full range of shoes i.e. (Safety Boots) with steel toe
and fibre toe-cap for industrial workers, comfort, sturdy and Heat/Cold resistance shoes for military,
Navy and Police, oil resistance and anti skid shoes for working in professional Kitchens and water
resistant and anti fungal shoes for Miners.

It is the policy of our corporate division to listen to your needs and specifications assess the
communication point at both the ends, develop and deliver high quality products and services meeting
the customer requirement form time to time.

We have our R&D department with well qualified professional in diverse streams who constantly
research and development new products. Our long experience, services and quality are evident in
every product we create to perfection.

We are able to manufacture products per client’s specifications with the shortest Lead Time and the
Highest Quality.

Our clients includes: Asian paints, Asahi Indian Glass, Jet airways, Hindalco Industries, Maruti Udyog
ltd, Indian Army , Indian Air force, Delhi University, Park Royal, Parle Biscuits, Le –Meridian, Hyatt
Regency and many more.

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 INTRODUCTION
About the company
The Action group is one of the India's leading business conglomerates. The group commenced
itsoperations as a source of footwear and its components in domestic and export markets,
graduallymoving its core competence into other diversified fields such as: (API) Chemicals and
Plasticizers,(MICROTEK) Computer Monitors and Peripherals, Power Back Up/Inverters, (OKAYA)
Batteries,(SUN CITY) Housing Projects and (SRI BALAJI ACTION MEDICAL INSTITUTE) Health Care.
There are different individual companies under a common umbrella, each dedicated to a specific line
of product manufacturing, procuring or other particular business activities.
Today the group strategy is to be competitive and to be a leader in the quality of goods and services
provided.

About company’s workings

With over three decades of experience in footwear industry, Action is synonymous with quality shoes
for the whole family-ranging from casuals to formals; from daily wear to sportswear and from an
elegant collection for ladies to a fun range for kids.
True to its name Action is always on the move to scale newer heights in footwear designing and
manufacturing. Intensive R& D efforts and the latest technology go into the making of Action
footwear. We have in house manufacturing facilities, including modern equipments and machineries
specially procured from different countries to manufacturefootwear at parwith international class
and quality.
Each Action shoe is the product of a relentless quest for quality, high level of workmanship and a true
commitment to customer satisfaction. At Action we strive to listen to the customers in their local
markets and identify their footwear needs and then provide products that exceed the customer's
expectations in terms of quality, style and value.
Hardly surprising, Action has carved a special niche in the Indian footwear market and in the hearts
of millions of its consumers throughout the country.

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 HISTORY
Action group endorses the principles of social responsibility and recognizes our responsibility to

the environment and the community in which we operate.

These principles are central to the values of Action group and guide our business activities. AtAction

group we constantly strive to be the best and responsible corporate citizen and extendsupport to

various social organizations.

We are able to reach out to a diverse range of families and communities, and we do it in many

different ways.

The Action group runs"Lala Muni Lal Mange Charitable Trust" since 1977. Today it is

engaged in various kinds of charitable activities. It is running an 80 - bedded hospital at Hissar

(Haryana). This hospital has been working since 1979. It also started a day care OPD in 1984 at

Daya Basti, Delhi.

To cater to the needs of pilgrims at Vrindavan, the trust built an Ashram in 1994. This Ashram

has large accommodation and a beautiful temple. This Ashram is a boon for the widows living in

different parts of Vrindavan. Over 700 widows gather in this Ashram daily. They participate in

the Bhajan organized by the Ashram daily and get the ration and other required goods of their

daily use. Many a times Lala Mange Ram, who is the chairperson of this trust himself joins this

Bhajan Samaroh and gives them moral support.

Now Lala Mange Ram has openedSri Balaji Action Medical Institute in Delhi. Spread over

6 acres of land and 400 bedded hospital (out of which 100 beds are ICU beds), mission of this

trust is to set up an institute for providing world-class integrated healthcare facilities to all

sections of the society with a humanitarian touch.

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At Action group we constantly strive to create, maintain, protect and enhance the brands. Our challenge is to develop a
deep set of positive associations for the brand. Our objective is not only to have a fairly high degree of.........
BRAND AWARENESS, but to move 

                           to
                                ACCEPTABILITY
                                                  PREFERENCE
                                                               Finally, BRAND LOYALTY

In order to achieve all these stages and to achieve higher attention & recall, Action group often uses celebrities as
spokespeople or endorsers.

Our brand have been associated with the world known celebrities like KAPIL DEV, SACHIN TENDULKAR and so on is the
list of different celebrities of different fields including Indian Cinema like AJAY JADEJA, AMRISH PURI, APOORVA
AGNIHOTRI, AMAN TALWAR, RENUKA, PALLAVI JOSHI etc.

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The building blocks of the corporate resource allocation strategies:

Action group is committed to growth. To ensure that the growth is maintained along with a competitive edge, Action group
has moved vertically as well.

Action group implemented a backward integration strategy by entering into chemicals and plasticizers business.

CHEMICAL AND PLASTISIZERS:

We have our plant located at Daman for the manufacturing of PVC compound, DOP, DBP, DOA, and DIDP etc. under the
brand name API providing employment opportunities in backward areas of India.

This ensures the availability and quality of supplies and helps to control the cost and improve overall profits as well.

The group has also implemented forward integration strategy by opening ACTION EXCLUSIVE STORES all over India
with the ultimate objective

to realize additional profit potential.                                                                                                             

                                                                                                                           

Conglomerate Diversification
Action is not only a leading brand in footwear, but also group has made investments in various streams un-related to the
existing line of business.
MICROTEK (COMPUTER PERIPHERALS & POWER BACK UP)

Year 1986, Action in a joint venture entered into an altogether different industry. Brand MICROTEK was launched in the

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Indian market.
Computer monitors (colored/mono), speakers, keyboards, mouse, motherboard, UPS, cases, spikes, suppressor etc. are
manufactured under this brand name.

Later on the company extends its product line and goes into the making of INVERTERS and makes it presence in the
ower back up segment also.
Five manufacturing plants, more than 20 branch offices, 250 distributors and over 2500 strong dealers besides its own
showrooms, MICROTEK is the country’s largest computer peripheral and inverter manufacturer.

Microtek manufacturing facilities have been awarded ISO 9002 certification. The entire customer support activity is also
ISO 9002 certified.
                                                                                                                           
OKAYA (AUTOMOTIVE AND INDUSTRIAL BATTERIES)

Arrow International” has been promoted by multi crore ‘Microtek’ to give to the Indian consumers OKAYA world class
Japanese Technology batteries.

Batteries for all kind of cars, automobiles, heavy-duty trucks, motorcycles, telecommunication systems, electric utilities et
are produced under the Brand name OKAYA.

The Co. enjoys UL CERTIFICATION, the ISO 9001:2000 by UNDERWRITERS LABORATORIES INC. USA.

The company caters to both replacement market and original equipment customers. 
                                                                                                                       

                                                                                                                          
SUN CITY (HOUSING AND COMMERCIAL PROJECTS)

Another joint venture is in the REAL ESTATES under the name SUN CITY PROJECTS which is being promoted by three
distinguished groups ACTION, ESSEL (Zee Networks) and ODEON builders.

Sun City Projects emerged with a mission to provide ‘International Quality Housing, Leisure and Entertainment’ at
affordable prices. Outcome was an integrated township spread over 150 acres of land.

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Sun City is also coming up with ‘North Square Mall’ (North Delhi) and ‘Cross River Mall’ (The biggest in East Delhi) with a
new vision but the same mission

“Affordable International Standard Retail Spaces”. 

                          

SRI BALAJI ACTION MEDICAL INSTITUTE (HEALTH CARE)

Action group has also stepped into the HEALTH CARE sector and has recently opened Action Medical Institute in Delhi. 

Spread over 6 acres of landscaped sprawling grounds with 3 lacks square feet of centrally air - conditioned built up area,
mission of the group is to set up an institute for providing - world class integrated health care facilities to all sections of the
society with a humanitarian touch, whilst maintaining high standard of ethical practice and professional competency with
emphasis on training and education leading to research.

With a centre of excellence in Cardiology, Paediatric, Gynaecology, Nephrology, Gastroenterology and Orthopaedics, the
Institute with over 25 medical specialties and 400 beds will serve as a referral hospital for Delhi and adjoining
areas.                                                                                                                          
                                                                                                                   

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The brand ' ACTION ' has been able to maintain its aura of exclusivity and distinction since its first pair of non-formal
sporty shoes hit the stores. It continues to be the most preferred brand in India.

With the growing popularity, proliferation comes along. The company has elaborated the brand concept by launching a
variety of sub-brands and shoes to suit different occasions. The new products were coined with attractive catchword, thus
helping the customers finding the right shoes.

Our range of brands cater to every need in shoe world

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Campus symbolises the carefree attitude of youth. with campus lightweight

casual shoes and sandals for young people and kid's freedom is in the air. 

A combination of soft synthetic leather/Nubuck and breathable mesh with

padded tongue and soft plus collar lining shoes are manufactured through
the latest world class stuck-on process using EVA and Phylon soles which
provides cushion and  shock absorption. 

The perfect combination of style and comfort gives you a retro feel.

The shoes comes in the size and prize range of 8-13 (Rs. 399-499), 3-5 (Rs.
599), 6-10 (from Rs. 599-1399).
 
The sandals comes in the size and prize range of 3-5 (Rs. 399-429), 6-10
(Rs. 468-499).

Action's Chanchal brand epitomizes simplicity, a range of winter foot

wear for ladies. Ideal for daily wear, Chanchal is comfortable and
durable. 

Soft textile fabric upper and soft lining hugs your feet, giving the
warmth and cosy feel.

The soft PVC sole give extra protection to your heels and are long-
lasting, making it ideal daily footwear.

It comes in a variety of designs and floral colours that adds to a

woman's femininity.

It comes in the size and prize range of 11-2, 3-8 (Rs. 137-173)

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Introducing the EVA FLOTTER range of footwear for the quality

conscious Indian. The EVA slippers are made of Ethyl Vinyl Acetate
whose property enable us to give much lighter products.

The EVA products are much comfortable than the other similar
products because of its fine and uniform cell structure which gives
excellent flexibility and comfort ability.

The EVA products are wash friendly and heat resistant, so they are
more suitable for summers.

The EVA products are available in different colors, which give good
aesthetic appeal.

The product is priced between Rs. 99 to Rs.125 and serves the day-
to-day purpose of both men and woman.

Presenting the Florina range of sandals and sleepers for the lady of
substance in a divine combination of design, quality and comfort.
The Florina range comes in aesthetically exhilarating designs that glorify
the style that marks the woman of today.

Florina comes in classic styles with a complete range of casuals, stylish

and party wear.

Florina range of footwear comes lined with soft Lycra material for extra
comfort and soft P.U latex cushioned sole for extra cushioning.

Walk on in the Florina range of featherweight footwear for an experience

as comforting and delightful as walking on a bed of roses.

It comes in the size group of 36-41 and has been priced in the range of
Rs.250 to Rs.450.

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Fly float is a range of trendy and economical sandals and slippers for
leisure use for both men and women.

Home, picnic or shopping, Fly float light weight, is ideal for all kinds of
leisurely occasions. 

The imported synthetic leather upper gives it a classy look and the
inside of the upper sole is made up of suede, funky mesh and P.U.
latex, giving it extra comfort. This high quality range comes in Velcro
fitting to suit every foot. The sole with micro expanded granules with
air technology, gives maximum comfort to your feet and more
mileage.

It comes in size and prize range of 2-5, 6-11 (Rs. 299-383)

School time has a complete range of school uniform shoes in black,

brown as well as white colors.

It is available in various ranges with Velcro closure, laces and

removable straps for both boys and girls.

Soft full grain leather looks synthetic upper and soft lining enhanced
comfort feature for growing feet. the PVC sole gives extra gripping
and durability.

With an affordable prize ranging from Rs 140 to Rs. 248, it is no doubt

the most loved choice of students as well as parents.

It comes in the size and prize range of 7-10 (Rs. 149), 11-1(Rs. 182),
2-4 (Rs 206), 5-6 (Rs. 231), 6-11 big (Rs. 248).

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Hooha is a collection of trendy shoes and sandals for children, who want to dare the world.

The innovative ranges of Hooha uses a lot of colours and cartoons, complements to a child's
growing.

The synthetic upper gives it a sporty look and the inner soft lining makes it ideal for a growing
delicate feet. The use of micro-expanded granules absorbs shock and are anti-skid.

Attractive lights attached at the soles, make your child jump out of the bunch of little trouble makers.

Hooha shoes and sandals comes in the size and prize range of 7-10, 11-1 (Rs. 199-224)

Action's Eazy line is a range of

comfortable routine and household
footwear for both ladies and gents. 

Bring style home with Action's Eazy line

ranges. The synthetic fabric upper make
it in vogue, trendy and comfortable. PVC
materials use in the shoes makes it
highly durable and wash resistant. 

The Eva guard sole makes it slip

resistant making it the most sought after
home footwear.

It comes in the size range of 11-1, 2-5

for kids, 4-8 for ladies, 6-11 for gents .

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