Conclusion

After examining the entire population who took the survey and examining the total percentage 0f
each variables that can affect the consumer behaviour and buying patterns of the respondents.

1. The overall population by examining the characteristics in terms of apppearance at the

highest percentage of 65% excellent and good at 7% good. In terms of smell is 63% in
excellent and 7% in good, in taste excellent is 65% and the lowest is 3% in fair, in
mouthfeel 58% in very good and 3% for poor. For the price with the highest percentage
of 47% good and the lowest is 12% poor and last is in terms of preference of the product
53% for good and 5% for poor.
2. The demographic profile of all the respondents affect their buying behaviour in terms of
location which is Nueva Ecija with 78%, Female with 83%, Single with 66.7%, tertiary in
educational attainment with 56.7% and Roman catholic in terms of religion with 73%.
This factors has a significant effect because mostly of the consumers and respondents is
at same level of the seller and the possibility is that those respondents are live in Nueva
Ecija.
3. The business partners can improve the product base on the data analysis that shows what
to enhance for the betterment of the business.
4. The college of business administration and accountancy can help the business partners to
expand and generate more profit in a way of performing distribution, activities for
students to sell their products, advertise it, having a new market and by building the
business image.

Recommendation

Mom’s Sweet Creation is said to be different in other spreads, because it is homemade

and no preservatives. The researchers conduct a survey to know what are the positive and
negative comments on Mom’s Sweet Creation.

Mostly of the customers complains is about the inconsistency of the pasta in baked mac.
Also the spread are easily spoil. So as a researcher we recommend to the business owner the
consistency of their pasta in baked mac and to prolong the life of their spreads. To students we
recommend that this market research will help them in the future and gives idea about how the
business works. And to other researchers we recommend to use this market research as a basis
for their future study.