What Is a Company Profile?

A company profile is a professional summary of the business and its

activities. It can simply be defined as an organisations “Curriculum
Vitae (CV)”.

It answers the questions prospective clients needs to know about

your business. Questions like, what you do? How competent your
company is? Why they should patronize your services?

You need a company profile if you want to raise capital and win
investors, but you can also use it to inform other stakeholders,
including clients.

You will find many variations and lengths for a company profile. Some
businesses may not have grown enough yet and have profiles that are
just two pages long. On the other hand, some might include awards,
certifications, and a large client portfolio, topping out at 30 pages.

The bottom line with both situations, as well as those in between, is

that a company profile is your business’s time to shine.

Do your best to comprise a well-written document so that it is clear,

concise, and correct. Check your spelling and grammar, look for typo
errors, and be sure to read it several times.

A typical Business Profile includes the following:

 Title Page
 Content Page/Table of Content
 Who We Are (Company History/Introduction)
 Mission/Vision/Core Values
 Chairmans Address
 Meet our people (Key Company Personnel)
 What we do (Services)
 What we have done (Executed Projects)
 Owned Equipment
 Corporate Social Responsibility
 Meet our Clients
 Contact us
 Appendix/Attachments

TITLE PAGE

Title pages typically display the companys Name and Logo; and
sometimes include the contact details – Company office address,
website, email and contact Number(s).

WHO WE ARE (HISTORY)

A brief history of the organization, it answers the questions when,

how and why the organization was founded. Some organizations
provide the information in an outlined/timeline format as described
below:

1900 – Incorporated as a Limited liability company

1902 – The companys first Branch became operational

1903 – The company expanded her portfolio from selling women

clothing to manufacturing and distributing men wears.
The essay format is common to many organisations.

Company XYZ was founded in 1900 and incorporated with the

Corporate Affairs Commission. The company’s main service was
manufacturing and distribution of women wears. In 1903, the company
expanded her portfolio to include making and distributing men’s
wear……

Whichever style you choose, ensure to highlight the company’s

formation process and the needs it was created to meet. Also
emphasize how the company is meeting her founding objectives.

MISSION/VISION/CORE VALUES

State the companys Mission/Vision/Core Values

VISION

To be the choice serviced apartment provider in Iligan City.

MISSION STATEMENT

Providing personalized accommodation experience that guarantees

comfort, security, ambience and give the best value for money.

CORE VALUES

Integrity – We keep and deliver on our promise

Customer Focus – We listen to our clients and deliver a personalized
accommodation experience – the home away from home treat.

Creativity – We draw on our creativity to ensure our clients get the best
value for their money.

Excellence – We conduct our business with a touch of professionalism.

CEO’s ADDRESS

The CEO’s address is a medium for the organizations Chief Executive

Officer to reinstate the company’s commitment to providing valuable
services and present the company as product and customer focused; a
way to gain stakeholders and prospective clients trust.

MEET OUR PEOPLE

This section is used to highlight the experience of the company’s top

management members and key personnel. The greatest resources of
any organization are their people. Therefore, use this section to
indicate the educational qualifications, certifications, professional
memberships and experience of the key company personnel. Their
profiles should demonstrate why they are a great asset to the company
and your prospective clients. Top management staff includes, The
Chairman, Chief Executive Director and other executive directors,
Human Resource Manager, Head of Operations, Head of Business
Development, Head of Finance among others.
WHAT WE DO (SERVICES)

Highlight company products and services. You should develop the copy
with your potential clients in mind. Demonstrate how your services are
ideal for them and that you have the solutions that best meet their
needs. Your description should communicate your companys strength,
value and promise.

CORPORATE SOCIAL RESPONSIBILITY

This often depends on a companys size and industry. Big corporations

are expected to contribute positively to the growth and development of
their host community. CSR promotes a brand and presents her as
socially responsible. An example is the yearly gift-giving. I have a lot of
respect for the company.

LIST OF VERIFIABLE PROJECTS/COMPLETED PROJECTS

This is mostly reported in tabular format, includes a description of work

done, project timeline, Client, Project duration and Amount (Amount
not always necessary, except when instructed to include it).

Project Client
S/N Project Description Client
Duration Representative
 Dredging of Mr
6 Months XYZ
Channel ABC, 0805236XXXX

OWNED EQUIPMENT

Use this section to demonstrate capacity by providing images and list of

equipment owned by the company. This information is often presented
in tabular format.

Name of Year
S/N Model No Manufacturer
Equipment Purchased

CONTACT DETAILS

This includes companys office and email address, website and mobile
contact nos.
APPENDIX

Some company profiles include the following attachments – Copies of

Company’s Certificate of Incorporation, Valid Tax Clearance Certificate
and Awards.

The Business Details

When you begin, gather the details listed below. These items should
appear at the beginning of your company profile. Keep them accurate
and up-to-date.

 Company name
 Established date
 Physical address per location
 Phone and fax numbers
 Website URL
 Email address

The Company Basics

These items will vary depending on your business type. So, just keep
in mind that they may not all apply to your company, but you should
include those that do.

 Description of the business including the mission and/or vision

 Product descriptions
 Description of services
 History, expansion, and growth
 Public relations
 Advertising
 Industry information
  Safety, health, and environmental policies
 Core team details
 Client portfolio

The Highlights
The next set of items also will not apply to every company. These are
some of the types of notable achievements and accomplishments that
you should include.

 Awards
 Certifications
 Special programs and projects
 Testimonials
 News or media recognition

Optional Items
You may see the following items in other company profiles. If you feel
that any of these is noteworthy for your business, then you should
include them.

 Annual sales
 Financial targets
 Number of employees
 Partners
 Photographs