Entrepreneurship and Venture Capital Mnagement

Business Model Canvas

Bal Biscuits
Submitted to: - Mr. Sandeep Rawat and Mr.Naresh Poturaju
Submitted By: - Abhishek Khemka (F029)
Ritam Khanna (F028)
Shantanu Sharma (F057)
Sandeep Pradhan (F045)
Ria Narayan
Sunidhi Sharma
Navya Banga (G007)
Customer Segments
For whom are we creating value ?
 Creating value for people suffering from malnutrition in rural and urban areas of
India.
Who are most important customers ?
Most important customers –
 NGOs
 Corporates (CSR)
 Political Parties
 Rural Population
 Lower Middle Class
What are the customer types ?
B2B
 Local NGOs – Working in the area of Health, Food and Human Welfare. Example –
Rural Health Care Foundation
 Global NGOs
 MNCs – CSR fund from their corpus can be used for funding
 Public health departments / PSUs - CSR fund from their corpus can be used for
funding
 Political party – Funding Midday meals in various cities and areas

B2C
 Rural & Urban Population

Value Propositions
What Value do we deliver to the customers?
High Nutritious biscuits with Spirulina being offered for the first time at very affordable
prices. They have no side effects. The biscuits are affordable , appetizing and easily
digestible.
Which one of the customer problems are we solving ?
We are trying to fight the problem of malnutrition by offering Spirulina infused biscuits to
the rural population. The biscuits would be positioned as a wholesome nutritious meal that
is highly nutritious.
What bundle of products would you be offering ?
The biscuits would have 3 variants of Salted, Cream and Jaggery. We would also like to
provide spirulina infused biscuits made out of millets and Raagi.
Key deliverables
• High Nutritious content
• No side effects
• Affordable
• Appetizing
• Easily Digestible
Customer Relationships
B2B would be targeted through:
 NGO trade shows
 Industry Summits and conferences
 Corporate sales pitch
 Email marketing, tele-marketing
 Social media – LinkedIn, Twitter

Rural population would be targeted through:

 Panchayat Sabhas
 Key Opinion Leaders in Villages
 Village Haats
 Radio Channels

Channels
 To reach consumers at their nearest location, company will follow intensive distribution
channels
 Channels are different to cover across markets. For B2B there will be direct marketing
channel through tie-ups with corporate canteens, railway stations, bus tops, coffee express
shops. Urban Distribution Channel would be from company depot, wholesaler/ distributor,
retailer, customer. Rural customer distribution channel would be from company depot,
agent wholesalers, wholesalers, retailers to customers.

 Distributors are selected on the basis of space for stock, financial viability and customer
(retailer) database

Urban Distribution Channel Rural Distribution Channel

Key Activities
What key activities do our value proposition require?
The key activities are :
 Spirulina farming and Outsourcing Spirulina
Includes building Spirulina Tanks, harvesting of algae, Quality Checks
  Production of Biscuits
 Packaging of Biscuits
 Distribution
Focus on reach in rural areas
 Sales
 Marketing
Focus on the aspects of affordability, taste and health benefits

Key Resources
• R&D lab for making the variants, taste and composition of spirulina and biscuits
• Man power- (Spirulina and biscuit production)
• Ingredients (Flour, Spirulina, sugar, added flavor)
• Land and Factory equipment for production
• CSR funds for financing from MNCs, Government, Political Parties
• Food Certifications

Key Partners
Who are our key partners ?
 Suppliers (Spirulina, raw material for production & packaging of biscuits)
 Logistics
 Funding - MNCs / Government
 Promoters of the company
 Employees and customers
 FSSAI, etc. for providing food licenses
 NGOs

Who are our key suppliers?

Our key suppliers are the vendors and farmers providing Spirulina. The other key supplier is
the vendor who shall provide the dough raw material like raagi, millets, wheat etc.
Which key resources are we acquiring from our partners ?
Suppliers – Raw Material and essential ingredients of the biscuits
Logistics – Transport facilities to move raw materials and finished goods
MNCs – Finance through CSR funds
FSSAI – Food licenses
NGOs – To reach out to our customers

Cost Structure
• Spirulina production (Ingredients)
• Plant and Machinery (Power, Coal,)
• Storage (Inventory storing and management)
• Labour, Employees
• R&D Lab
• Licenses
• Packaging
• Marketing and Distribution costs (Advertisement, transportation, personal selling)
Revenues Streams
• Sale of Product (Target Recurring Revenue)