National University of Computer and Emerging Sciences, Lahore Campus

Course: Bus. Communications - I Course Code: SS223

Program: BBA & BS(A&F) Semester: Fall 2019
Duration: 60 Minutes Total Marks: 30
Paper Date: 23rd Sep 2019 Weight 10%

BBA (A,B,C)
Section: BS(AF) A & B Pages: 1

Instruction/Notes: Give answers on the separate answer sheet(s).

Answer to the point.

Briefly answer the following: (5 each)

1. Explain the differences between the direct and indirect approaches to writing, and when
you would use each style. (LO1,LO2)
2. Describe the writing process, giving brief explanations of each stage. (LO1,LO2)
3. Explain how non-verbal communication can both enhance, and distract from effective
communication. (LO1,LO2)
4. Explain how “mechanics” can both enhance, and distract from effective writing.
(LO1,LO2)
5. What do you understand by Being Conversational but Professional? Explain with example.
6. What is “You “Strategy? Explain with examples. (LO1,LO2)

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