Listen to the lecture and complete the notes below.

Topic: communicate across cultures.

Communication style within a language
…Means how we exchange information, how we show our feeling, how we understand
other people.
How to communicate across cultures
- Understand the communication style that we and others use.
- Transfering that knowledge to the workplace.
2 communication styles (CS)
- context?
The situation or surrounding information, the non-verbal information that helps the
person understand the message better
Ex: someone knocking the door right now would understand who having a class just
seeing the context to you.
- low context CS
+ Is one of the person expression’s idea directly. They put the important information
into words
+ We don’t need the context or non-verbal information to communicate
Used by:Most North Americans or Europians.
Eg. Say we have never advertising agency and two professionals, both Americans are
discussing an idea for an ad for flag issues. One said, I think the
- high context CS
+When a person express the idea indirectly through body movement, facial expresion,
even silence. They show the important information non – verbally rather than speaking
+ The context is very significant to the meaning of the message. The context is high
Used by Asians, Africans.
Eg:
Strength & Weaknesses of styles
Low-context communicators
(+)…Productive ….
(+) Quickly and clearly identify business problems and find short-term solutions .
(+) Fast of developing projects.
(-) May not build strong – long term business relationships.
Remember: Import an idea and feelings often express ery directly.
High-context communicators
(-)Slow, don’t move quickly to find solution.
(+) Important messages are often sent non- verbally
(+)…………………………………………………………………………………………………………………………………………………………
Remember: ………………….………………………………………………………………………………………………………………….
An example
 EX: The Egypian banker contact with the America ads agency, he wants them to create ads
for the bank. The America agency create 2 ads, the first show the huge write letters, the
other is just a picture of a woman smiling with few words. And the second is chosen.